CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING Kayra Velez, Marketing Manager
GETTING STARTED Signing up for your account • Working with contacts • Adding images •
WHAT THEY MAY NOT TELL YOU: • Free trial lasts 60 days • Free trial is valid for 100 contacts or less • Must pay separately for image library service ($5/month)
PRICING
CREATING & SENDING YOUR EMAIL How to customize your email • Subject headlines • Sending your email •
Filters by content organization
A few notes about subject headlines: • Encourage Action: • Respond NOW • Your April Statement is Ready • Include Numbers: • Only 4 Spots Left for Registration! • 3 Hidden Treasures in Your Town • Include “hot” words: • FREE • COMING SOON • NOW
MEASURING YOUR SUCCESS Analytics • Early send report •
FURTHER RESOURCES Website • Books • Local Trainings •
Click here for webinars, hints, and tips
The Constant Contact Guide to Email Marketing By Eric Groves (Senior VP for Global Market Development) Amazon Price: $16.13
Click here for trainings near you
ALTERNATIVES? See handouts •
Recommend
More recommend