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CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING - PowerPoint PPT Presentation

CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING Kayra Velez, Marketing Manager GETTING STARTED Signing up for your account Working with contacts Adding images WHAT THEY MAY NOT TELL YOU: Free trial lasts


  1. CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING Kayra Velez, Marketing Manager

  2. GETTING STARTED Signing up for your account • Working with contacts • Adding images •

  3. WHAT THEY MAY NOT TELL YOU: • Free trial lasts 60 days • Free trial is valid for 100 contacts or less • Must pay separately for image library service ($5/month)

  4. PRICING

  5. CREATING & SENDING YOUR EMAIL How to customize your email • Subject headlines • Sending your email •

  6. Filters by content organization

  7. A few notes about subject headlines: • Encourage Action: • Respond NOW • Your April Statement is Ready • Include Numbers: • Only 4 Spots Left for Registration! • 3 Hidden Treasures in Your Town • Include “hot” words: • FREE • COMING SOON • NOW

  8. MEASURING YOUR SUCCESS Analytics • Early send report •

  9. FURTHER RESOURCES Website • Books • Local Trainings •

  10. Click here for webinars, hints, and tips

  11. The Constant Contact Guide to Email Marketing By Eric Groves (Senior VP for Global Market Development) Amazon Price: $16.13

  12. Click here for trainings near you

  13. ALTERNATIVES? See handouts •

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