#CreateABizYouLove Masterplan [MWIB] 7 easy steps to start doubling - - PDF document

#CreateABizYouLove

Masterplan[MWIB]

7 easy steps to start doubling your customers, your income and your profit!

Let’s start at the very beginning –this is all about creating a sales funnel – and what exactly IS a funnel? It is a way to bring leads to your door, convert those leads and make sales! It is in fact a welcome mat that invites customers and clients into your business..customers and clients that you LOOOOVE to work with. Creating leads, Converting leads and Charging what you are worth is part of the C10:10:10 system I have been using for years which has been proven to more than double your income, customers and profit in a very short period of time! If for example you get 10 leads to your business in one month, convert 50% of those leads to sales and their average purchase price is €50 – that is 5 customers x 50€ = €250 Add 10 new leads per month so that you have 20 leads per month – Add 10 to the conversion rate – 60% of 20 leads = 12 customers Add 10% to average purchase price is €55 – 12 x €55 = €660 So how does that sound!!

Step One: CLARITY

A - Get Clear On Your Target Market Who are the clients you LOVE to work with? Can you describe them in glorious technicolour details? CYL – Identify the Clients you love - targeting everyone will not only waste your time and resources but will not result in you finding CYL. The first thing to do is to do a 360 degree study on them and

find out everything you can about them – once you have this – this will allow you to speak in their language, build trust and relationships – it’s all about the Know, Like and Trust element of building rapport with your prospects. You may have a few different types of CYL if you have several offerings Male or female Age Occupation Income bracket Education Stage in Family cycle Lifestyle Values/Beliefs What motivates and inspires them What do they do day to day Hopes and aspirations Hobbies Subjects interested in Passionate about What books do they read What newspapers do they read What radio stations do they listen to What TV programmes do they watch Are they social media savvy Step One: B - Get Clear On Your product/offering service ARE YOU NAILING A KEY DESIRE/PROBLEM THAT HAS YOUR CYL HANDING OVER THEIR CREDIT CARD WANTING TO WORK WITH YOU? You have to nail a profitable niche to give your CYL what they want and then deliver what they need. You need to know what your CYL want and then you can deliver what they need. Weight Loss Industry – What do they want?

Bikini Body In Six Weeks, or a slim version of them selves walking up the isle - Give them what they want and then deliver what they need. Parents – Best for their children in education, and social events Grandparents/Aunts – Memories, gifts Health The first thing is, what is THE no 1 most pressing problem your CYL is dealing with right now? There could be more than one problem. Brainstorm as many ideas as possible. Use their own language - What do they REALLY REALLY want? What’s held them back from getting the results/product they want? What event could trigger your CYL into action to finally buy from you or get the results they want? (It could be divorce, job loss, new job, wedding, holidays, business deal, visit to doctor] What is your product Description Benefits Unique selling point Main Competitors Consumer/B2B What do your customers *feel* when they find your product or service Are they ready to buy your offering straight away Do they have any hesitations about buying your product? Do they need more convincing What do you need to do or say to convince them How do they feel when they receive your product

Step Two: CONFIDENCE

Get confident about the value you offer your clients If YOU’RE not confident about the value you offer your clients (and it’s surprising how many people aren’t) then your CYL isn’t going to be either. What’s your proposed solution (product, programme, offer) for their problem?

Brainstorm a list of everything that makes you NO 1 in your area - and that makes you the very best choice to solve their most pressing problem. What's the difference you're making in their lives? Experience Achievements Customer testimonials Your skills Your talents and Your superpowers Your ZONE of genius Read this list often to remind yourself of the value that you provide. It’ll come through in your messaging . And it has the added bonus of making you feel good too. Think about what your clients say BEFORE they work with you or buy from you - and what do they say AFTERWARDS? And remember you may be so good at something that you just don't value your talent because it comes so naturally. Write down 30 things that make your offering unique and irresistible

Step Three – CHOICE/COMPETITORS

Choose – HOBBY or PROFESSION![See mindset below] Choose Your Messaging so that you differentiate yourself against your competitors in the market. Now it’s time to combine their problem and your promised outcome to lead your CYL to the promised land of pain relief and life transformation. Brainstorm the list of benefits that your CYL would get from working with you or buying from you. What's your big promise? What outcome can they expect? What’s the extra little gift they can expect from you My big promise to you is that I have absolute confidence in your ability to turn your passions into profits – and earn the income you deserve easily and confidently. What's yours?

Step four – MINDSHIFT

BELIEVE THAT YOU CAN AND DECIDE THAT YOU WILL  This is MY zone of genius! In one session I can change your mindset about money, confidence, and self belief....IF you are ready to embrace your full potential. I can also give you the tools so that you can recreate this mindset any time, any place , any where ..... just like the old martini ad! Most people’s beliefs around money have been created when they were a child – I HATE sales pitches , because as a child I saw loads of sales men come visit our shop with real sleazy sales techniques and as children we were never allowed ask our customers and neighbours to *sponsor* a school fundraiser because we were told we couldn’t ask customers to *give* us more money! I have worked with clients on their money issues and once we clear the blocks and fears they have about money they can go on immediately to make the sales calls, or issue the invoices. Mindset also has a huge part to play in your confidence and self belief that your product is valid and also on your pricing structure. And mindset will also have a huge impact on your productivity and ability to achieve your goals – in less than 6 months, I wrote, designed and self published my book, co-ordinated a conference and created 2 new courses – a certificate coaching course, and A Women In Biz leadership course. I have gone from working in wedding industry at approx 70 hours per week, with huge turnover, high costs, little profit, and HUGE stress to working approx 15 hours a week, loads of free time, NO stress, much bigger profit, little costs, and I’m working globally.

Step five – MASTERY

Master your craft , the key area that is YOUR Zone of genius – be the best you can be in what you do –carry out exceptional execution of your work and create a simple way to leverage that to create more sales. I am weary of all the webinars/seminars and workshops which are urging entrepreneurs to be expert marketers as well – I do not think it is good advice and the amount of time you have to spend could be better spent on revenue generation or learning techniques to improve your craft. I have discovered that meeting people and having powerful conversations is a much better sales conversion for me than anything else and have transferred some of my social media presence to that.

Step six – MONEY

Having said that to make money and go from a professional hobbyist to CEO of an income generating business you need to have a strategy or two! Decide on how much income you need/want to earn per year. Look at how many hours per month you have available to you to work - do the maths and create you visibility strategy from there. KICIT

Knowledge Income > expenditure Compare and Contrast Imput Ten Minutes

Step seven – ACTION!

An Action Master plan! CREATE CLIENTS! Create your audience and a dedicated following. The action strategy that we’re going to look at here is a collection of techy stuff - landing pages, emails and phone calls designed to get your CYL into a phone conversation and personal connection. Now at this stage you may be in a * I HATE SALES* state of mind AND I’m with you sister – however we’ve got this. THIS IS NOT A SALES PITCH - this is an offering of FREE content that your client base/leads/prospects will love to learn from you – and It’s worth learning how to nail this strategy because you can’t make impact and income if you’re hiding behind your laptop under a cloak of invisibility! 1 – Create an email list – There is money in the list. Email is the most effective way to convert prospects to clients. Provide great content for them and build a relationship with them. You will have contact details from past clients and you can easily create a system to collect new emails. [The Opt-In] In order to get prospects to hand over emails you will need to offer them something for free which they will find useful and valuable and which relates to the product you are selling. With all the info you have from CLARITY on CYL and their problems you can easily identify what they might find useful. What ever you choose, you need to prove EXCEPTIONAL EXECUTION here to make a great impression and gain trust. If they really like it they will want to stay in contact and will eagerly look for your next offering. 2 – Create an opt – in or IFO [Irresistible Free Offer] What is Your CYL’s Problem [Brainstorm ideas. Look at the last three things you opted in to and ask yourself why you were drawn to them.] What is your Solution - need to offer HUGE value to get your CYL to give you their email address. - Your Opt-In has to solve ONE THING. Whether it's a big thing or a small thing, it has to solve a pressing problem that your CYL has. Don't be stingy with the value you provide. Don't worry that you're giving SO much away. People usually need help to implement it anyway and you've just

demonstrated that you know your stuff backwards. Use your opt-in as your red velvet rope that

• nly your CYL gets past.

What is your Opt-In Headline – get their attention! What is your Opt-In Format Survey – with raffle for prize for those who take part Free E – Book Printable posters Free e – course Chapter from book Cheat Sheet Audio Recording Video class CD Money off Voucher List of resources – places to buy ..... Invitation to webinar or podcast 3 – Email Service Provider Mailchimp Get Response Aweber Constant Contact Mad Mimi 4 – What is end goal? Sell product at end of opt in Collect emails Create brand for your business – the expert in this area Launch a new product Establish a long term relationship with future clients

5 – Set up an Email Sequence Use an autoresponder – which send emails out in sequence Opt – in  Welcome Email  Content  Content  Content  Related Promotion  Product [website] Repeat! 6 – Create a landing page This is a page where you promote your offering – on website or Email System can host it – this is to collect emails Also known as a squeeze page, an opt-in page, and of course a landing page - because that's where your CYL lands. The only objective on this page is to build enough value into your offer and have an easy path for your CYL to give you their precious email address. But first you need to choose a landing page platform to host your page. The two main players in the market are: Lead Pages - ClickFunnels Landing pages are also available on Get Response and other newsletter sites Now the thing with your landing page is that you’re showing your CYL HOW you can solve their problem. Add enough value and you can expect that over 50% of people who land on this page give you their email address. So set up your landing page to grab their email address AND their phone number because you're going to need that for your phone call follow up. THIS is going to set you apart from every other service or product provider out there who isn't doing this step as part of their strategy. Tips To Create A Landing Page That Converts There are a few ways to make a landing page work. Have minimal information and a clean design, decreasing all the things your customer has to think about. Clean and creative. Killer headline. Three benefits. High energy call to action (CTA). HIGH ENERGY YES!!! CTAs YES, I want to Download Your Copy Now Get Instant Access

Save Your Spot Now Get Started Today RED ALERT MAKE 'EM THINK CTAs Register Now (oooh, commitment!) Join Now (er, join what? maybe I need to think this over) Sign Up (ANOTHER email, maybe I don't need this) What's your killer headline? What are your three benefits? Apply the 'so that you' formula to each benefit. e.g With this package there's unlimited email support for a month so that you're fully supported while you're doing . What's your high energy Call To Action (CTA)? 7 – Promote your IFO All roads lead to lead page! Facebook - add offer to FB cover photo and use sign up call to action Create FB post and pin to top of page Face book ads Facebook groups Facebook video Instagram - Add landing page link to Instagram bio Instagram ads Linked in – Add a post in Linked in with a visual – create a long blog post in Linked in Blog – Add link in blog post Webinars – host a webinar/be interviewed Podcast – Record a 60 second promo Website – add a sign up box Pinterest – Create a post on pinterest You Tube – 60 second video

Periscope/blab – livestream Google+ - create content Your email list – ask your current list to forward to their friends Need = Beautiful Visuals and Ad copy Keep the design, bright, simple and impactful and remember that your text can't be more than 20%

• f your ad. You can use Canva or PicMonkey , your moments, or any other app available.

AD COPY Follow this three step copy format to show your CYL that you get their problem AND that you can help them fix it. They're going to be naturally intrigued if you hit them IN THE FACE with their pain point. Then they'll read your ad. Once they're convinced you're legit they'll download your

• pt-in. It's really that easy. Here's how you use the three step SHE/HE GETS ME, THEY REALLY GET

ME (and can help me) formula. Step One: Pose their problem as a question that hits them straight in the feels Step Two: Describe their pain point with a scenario so they KNOW YOU KNOW what they're struggling with Step Three: Propose your solution with the promise that you're going to help them fix their problem and have a couple of key bullet points of HOW you're going to do that. Let's look at an example. The headline is a question that gets your attention.... 1 – Headline:- Are you a entrepreneur struggling with sales? 2 - The pain point descriptive scenario is:- You're wondering WHERE ALL YOUR CLIENTS ARE, and why you're not getting any sales. You are seriously considering taking on a part time job as you struggle with making money from your business and you are completely overwhelmed by what you need to do to get your product out there? You keep asking yourself when you're finally going to make the impact AND the income that you deserve. 3 – The proposed solution:- The good news is that you can set up a system to attract, engage and convert the exact clients you want to be working with - with instant results. Once you have the system set up it's a rinse and repeat cycle for consistent cashflow in your business. If you want to create clients, convert clients and charge what you are worth - download the * #CreateTheBizYouLove* Ebook (link) and welcome a flood of amazing clients into your business within the next week. No more waiting. It's your time. Grab your copy now : (LINK) 8 -TEST AND RETEST! 9 - START CALLING AND ARRANGE MEETINGS

What I offer are #WOW Sessions. I'm happy to giving you a full 60 minutes when we're going deeper than surface and you're going to get REAL value. With this opt - in I've proven to you that I know my stuff so you want your opt-in to do the same for

• you. When your opt-in leads come in, call them or connect as soon as possible - The faster you

connect the more impact and memorable you will be. My #WOW sessions are to find out what my CYL needs and then to do everything I can within that 60 minute strategy call to help them with that

• need. I’m not stingy sharing my expertise. I love solving a problem with my CYL and I can also decide

if I wish to work with them again! Who am I? I'm Gaye Moore: Your Potentialist, and My big promise to you is that I have absolute confidence in your ability to turn your passions into profits – and earn the income you deserve - easily and confidently. I've mentored 100’s of entrepreneurs to create businesses they love which blend perfectly with their personal lives - Leveraging your time is a MUST - There's a much easier smarter way, as you've seen outlined in this - But this is only scratching the surface of what's possible and it's only showing you one way. If you want a personalised strategy that covers how YOU can get from where you are right now to where you want to be, there are limited spaces available for a Free 60 min #WOW call with me (worth €250). The only criteria for us to jump on a call is: - You're READY to take action and you have decided this isn't your hobby business - You're willing to try things and be held accountable – there are no excuses :-) Are you ready to make the impact and income you deserve? If you're ready book your #WOW session NOW and prepare yourself for a-ha moments and business breakthroughs to #CreateABizYouLove