Create Your Client Avatar ANGIE WEBER CONSULTING Hello. GET DOWN - - PowerPoint PPT Presentation

Create Your Client Avatar

ANGIE WEBER CONSULTING

Hello.

GET DOWN TO BUSINESS

• In one sentence, what do you do?
• What is your WHY for doing what you do every.single.day?
• What values do you run your company by?
• How do you solve the problem?

WHO DO YOU WORK WITH?

WA T

And more importantly…

Who do you NOT want to work with?

LET’S GET TO KNOW YOUR PERSON

• Age?
• Gender?
• Describe what they look like.

○ Hairstyle & color ○ Physical features ○ Personal Style

• Marital status?

○ Married? ○ Single? ○ In a relationship? ○ Widowed? ○ Divorced? ○ Remarried?

LET’S GET TO KNOW YOUR PERSON

• Do they have any kids? If so, how many & ages?
• Pets? If so, how many & types?
• Where do they live?

○ Area? City or suburb ○ Type? House or Apartment

• What is their occupation?
• If they have a spouse or partner, what is their occupation?
• What is their annual income? (Can be single or with partner/spouse?)

LET’S GET TO KNOW YOUR PERSON

• What are 3 goals they and/or their family have?
• Dinner table conversations?
• How do they spend their spare time?
• Where do they get their information?

○ A newspaper ○ The internet ○ The TV news ○ Their phone ○ TMZ

• Favorite music?
• Books you can find them reading?

LET’S GET TO KNOW YOUR PERSON

• What are their relationships like at home?

○ With the spouse/partner? ○ With their kids (if they have any)? ○ With their parents?

• What values do they live by?

LET’S GO DEEPER

What keeps your person up at night?

How YO go t ep m ep t?

What are some things you notice about your person?

Let’s apply this to your marketing...

FIRST THINGS FIRST

A FEW REMINDERS ABOUT “MARKETING” EFFORTS

• Social media CAN sell but you shouldn’t be counting
• n it.
• Don’t buy into the “I made a million overnight with a

course.”

• Always overestimate on numbers you need
• Follow up has to be apart of your marketing- not an

afterthought

WHAT ARE YOUR WORDS?

Industry Words

WHAT ARE YOUR WORDS?

Personality Words

WHAT ARE YOU TALKING ABOUT?

Quotes About Women’s Empowerment/Motivation Quick & Easy Tips For Makeup Routines Awareness of safety in makeup

CURRENT MARKETING

• Make a list of ALL of the things you are doing for your marketing currently - online and
• ffline.
• Go back to that list and let’s look what we can get rid of!

KEEP DELEGATE TOSS

TIP: If you are still unsure where you need to be hanging out, plan out time to go

• ver past sales & see where the most leads are coming from.

What’s your top ?

3

CONSISTENCY IS

HOW TO STAY CONSISTENT

REUSE CONTENT!

BLOG Newsletter Website Social Media Posts Pull a Quote for 1 week later Post 2-3 weeks later, remind people of blog Each month after do at least 1 post about that blog

GOAL TIME!

LAY OUT TRACKABLE GOALS

90 day goal 60 day goal 30 day goal

Each week… How many meetings? How many calls/reach outs? How many completed sales?

KEEP BREAKING IT DOWN.

Where do you want to be in 90 days?

SUCCESS IS PLANNED.

WRITE IT DOWN.

• Find out when you are going to do

your marketing & put it in your calendar

○ Marketing can’t happen when you “have time”

• Designate when attention is being

given to what ○

Recurring networking events

○

Time to write & send out blogs

○

Follow Up

• Put the BIG things in there

○ Goals ■ Weekly ■ Monthly ■ Quarterly ○ Special Marketing Efforts ■ Events, webinars, etc

PUT IT UP!

Questions?

Coffee & Clarity Workshop

ANGIE WEBER CONSULTING AngieWeberConsulting.com angie@itsallabalancingact.com 651.260.1727