FROM CHEAP TO AVATAR How Tele2 repositioned their brand on the - PowerPoint PPT Presentation

FROM CHEAP TO AVATAR How Tele2 repositioned their brand on the swedish market Lotta Tjulin Thörnqvist 
 Commercial Manager Schibsted Content Studio 1

Background AGENDA The Brief The challenge The solution The result 2

Change is complicated. Change is not for everyone. But Tele2 is changing. Because we know that there are no boundaries in a digital world. THE BRIEF Tele2 need to reposition from being cheap to offering a wide variation of high quality products attracting a more mature audience. 5

THE CHALLENGE Born to be cheap to Settle for more 6

“SWEDEN IS NOT BIG ENOUGH”

“THE EASY WAY IS NOT ENOUGH” - Cristina Stenbeck, swedish businesswoman “7% FEMALE INVENTORS IS NOT ENOUGH” - Simone Giertz, swedish inventor “BEING IN THE PASSENGER- SEAT IS NOT ENOUGH” - Noor Daoud, 
 Pro drifter from Palestine “BEING A HUMAN IS NOT ENOUGH” 8 - Amal Graafstra, Biohacker

THE SOLUTION ANNONS Native Storytelling on Omni, SvD and Aftonbladet combined with unique techinal solutions on Omni and Blocket. Omni launched 2 new technical solutions SvD published Native Stories and Native Explainers Aftonbladet published Native Stories Unique re-design of Blocket

THE RESULT Over 350 000 people engaged in the native-content… …spending in total 486 days with the avatars and their stories More than 11 000 clicked the ticker on Omni Unique redesign on Blocket gave Tele2 massive reach with an innovative solution

THE QUOTE “ A solution with relevant content, executed with extraordinary results. “ We are very satis fj ed. Anna Drysén, Omnichannel Marketing Manager B2B “ Results exceeded KPIs and set goals for Tele2s new position, from brief to execution. “ Axel Lindström, Digital Project Manager Tele2 at Mediacom

SUMMARY This case shows the power in Schibsteds eco-system and our ability to adapt and develope unique solutions based on the customer brief.

THANK YOU Specials thanks to team behind the solution: Johan Jönfeldt, Partner Account Manager Anton Assarsson, Commercial Editor Schibsted Content Studio Robin Nilsson, Commercial Editor Schibsted Content Studio Helena Angsten, Product Owner Integrations Schibsted Content Studio Jose fj ne Kvarnström, Head of Schibsted Content Studio