CONSISTENC Y CONTENT in Getting Your Organization Noticed Through - - PowerPoint PPT Presentation

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CONSISTENC Y CONTENT in Getting Your Organization Noticed Through - - PowerPoint PPT Presentation

Oct 12, 2022 220 likes •758 views

CONSISTENC Y CONTENT in Getting Your Organization Noticed Through Social Media & Branding Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original welcome Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original welcome Photo by

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CONSISTENC Y CONTENT

Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original

in

Getting Your Organization Noticed Through Social Media & Branding

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SLIDE 2 Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

welcome

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SLIDE 3 Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

welcome

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SLIDE 5 Photo by Erick Gonzalez / CC BY-ND 2.0 / Cropped from original

developing your

BR AND

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Fonts & Colors

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Fonts & Colors

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Fonts & Colors

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Campaigns

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Campaigns

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Campaigns

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Find Your Park #

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SLIDE 16 Photo by Jordi Martorell / CC BY-NC-ND 2.0 / Cropped from original

let’s start simple:

FONTS

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Typefaces: SERIF

Old Style Transitional Modern Egyptian

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Grotesque Geometric Humanist

Typefaces: SANS SERIF

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Connotation Denotation

v s

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Refugee Services, Inc.

BRIDGE

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Refugee Services, Inc.

BRIDGE

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MIX & MATCH

typefaces around

Paytone One Permanent Marker Playfair Display
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but stick to

about3

for consistency

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SLIDE 25 Photo by Vijay Kiran / CC BY 2.0 / Cropped from original

BE YOND just FONTS

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Start Small

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Start Small

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Start Small

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Design & Editing Types & Fonts Images Color Palettes

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GROUP

Create the front of Farm to Tennessee’s new brochure

ACTIVITY:

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SLIDE 32 Photo by Juho Metsävuori / CC BY-NC-ND 2.0 / Cropped from original

Taking your brand digital

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are we using social media

Why ?

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do we find

  • ur “voice”

How ?

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For Farm to Tennessee:

3 reasons to use social media 3 things people should know

GROUP ACTIVITY:

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Engagement

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Translating

Visuals

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Translating

Visuals

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Tell Lots

  • f Stories

Your Digital Brand

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Calls to Action Your Digital Brand

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Instagram Stories Your Digital Brand

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Live Streaming Your Digital Brand

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Build Relationships Your Digital Brand

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Build Relationships Your Digital Brand

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Have Fun!

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GROUP

Facebook & Beardsley Farm Why was or wasn’t there engagement?

ACTIVITY:

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GROUP

Create 3 social media posts for Farm to Tennessee’s upcoming fundraising dinner

ACTIVITY:

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Getting More Followers

Advertising

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Planning Posts in Advance

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SLIDE 50 Photo by 3dpete / CC BY-ND 2.0 / Cropped from original

Takeaways

BIG

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GROUP

What is one thing we discussed that your organization can do to improve engagement?

ACTIVITY:

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SLIDE 52 Photo by Amanda Graham / CC BY-NC-ND 2.0 / Cropped from original

DISCUSSION