Conference Focus Steve Turner Divisional General Manager Bournemouth Events 19 June 2018
main focus 1. Secure and deliver successful conferences & exhibitions for BIC and Bournemouth 2. Track the rotation of national conferences and prepare bids 3. Develop existing relationships and generate new ones 4. Manage existing diverse client base and work to secure events years in advance bhlive.org.uk
economic benefit (3 year period) • Number of delegates – 177,189 • Number of exhibition visitors – 127,938 • Number of bednights - 366,202 • Economic benefit - £131m bhlive.org.uk bhlive.org.uk
sales • Sales initiatives – Attend Trade Shows, e.g. The Meeting Show and CONFEX • Business Development – work with agents and PCOS • Familiarisation Trips - host buyers in the destination • Account Management – 1;1 sales calls and attend agency days • Industry membership – active members of AEV (Association of event venues) working groups bhlive.org.uk bhlive.org.uk
future highlights – confirmed business • Professional association – x 2 national conference and exhibition secured for 2019 • Union – various new large conferences, from 2018 (x4 confirmed) more in the pipeline for 2019 and beyond • Professional association - secured for 2019 (new to Bournemouth) • Convention - 2020 bhlive.org.uk bhlive.org.uk
questions
Business Events Bournemouth Presented by KARI RINA GRE REGORY MANAGER 19 19 Jun une 20 2018 18
BEB established in Dec 2014 • BTMB recognised business tourism as a key priority and responded to research and client expectations Provided a one-stop-shop service (Conference Bureau) - Town united to offer a joined up ‘business conferencing approach - - ‘Bournemouth just does it better...’ • Funding Partners – BH Live & Bournemouth Coastal BID Where are we now in 2018? “ Bournemouth is established as a major and respected UK destination for business events “ BEB delivers a joined-up, professional, event services hub for venue booking, delegate reservations, dining, retail and other value-added services.
What do we target? “ We identify large-scale opportunities for BIC events (>300) and refer leads to participating venues throughout Bournemouth.
BEB lead services in brief • BEBRES: a complete online booking service offering a wide choice of affordable accommodation for delegates, exhibitors, conference staff and VIPs. • Venue Finding Service: from major conferences, big corporate events and Gala Dinners hosted at the BIC, to product launches and training courses at partner hotels. • Marketing and PR: the joined up marketing vehicle to promote business tourism in Bournemouth
Our sales pitch • World-class reputation e.g. Bournemouth University, banking, finance, design, technology, tourism the list goes on... • Major business choose to be in the region e.g. JPMorgan, Nationwide, LV, Sunseeker, Farrow & Ball, RNLI, Lush, Animal, Prudential the list goes on... • Vibrant entrepreneurial hub attracting talent and placing Bournemouth on the global map for business innovation.
What are we working with? August 17 – July 18 Coastal BID £30K BEB Commission/Income £20K AIMS – KPI’s Activity Budget • Increase in exposure & delegate Website & Blog 8,000 bed nights. Exhibitions 7,000 • Delivery of marketing activity on Advertising 6,000 time and within budget. • Provision of a professionally run Sales Activity 9,750 delegate reservation service Licences 4,000 Conference Guide 5,000 PR 10,250 Totals 50,000
Website & Blogs
Exhibitions
Advertising
Sales Activity – Marketing
Sales Activity - E Marketing “Business Events Bournemouth introduces new services for event planners”
Sales Activity - Filming & Production Town Promotional Video For Exhibition Build The MICE Market Time Lapse Video Bournemouth Song Audiologists Testimonial
Sales Activity – Fam Trips…. • Mash Media Journalist Visit • Agents Familiarisation Trip during Air Festival 2018 • Bespoke 1-2-1 buyer visits
Ongoing PR
A Top Class Accommodation Booking Service Major achievements • Other agents appoint us • 24-hour response time • On-line chat facility • Client branded websites • HQ accommodation • Increased bed bookings • Hotelier confidence • Invested in new & improved software
The Results • 41 hotels plus self catering properties signed up to the BEBRES service • 2016/17 generated £1,006,216 of gross revenue for hotels, from 8,331 bed-nights booked • Contributed to the £34.2m of economic benefit achieved • 23,413 unique visits to website. • 68,000 B2B readers through trade media Increase in exposure ✓ Increase in delegate bed nights ✓ Delivery of marketing activity on time and within budget ✓ Provision of a professionally run delegate reservation service ✓
Moving Forward The Conference & Convention Group support BEB’s Coastal BID Application to continue marketing Bournemouth and its surroundings as the destination of choice for business events. A further £30k awarded in August for 2018/19 . Year 2 of a 3 year marketing plan. Continued contribution from BH Live for operational costs. (£40k) Continued contribution from BEB commission contributions (£15 - £20k)
Let’s keep the momentum going…. • Continuity of a robust marketing plan • Delivering Economic Growth • Raising awareness of Bournemouth in the B2B arena
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