Conference Focus Steve Turner Divisional General Manager - - PowerPoint PPT Presentation

Conference Focus

main focus 1. Secure and deliver successful conferences & exhibitions for BIC and Bournemouth

• 2. Track the rotation of national conferences

and prepare bids

• 3. Develop existing relationships and generate

new ones

• 4. Manage existing diverse client base and work

to secure events years in advance

economic benefit (3 year period)

• Number of delegates – 177,189
• Number of exhibition visitors – 127,938
• Number of bednights - 366,202
• Economic benefit - £131m

sales

• Sales initiatives – Attend Trade Shows, e.g. The

Meeting Show and CONFEX

• Business Development – work with agents and

PCOS

• Familiarisation Trips - host buyers in the

destination

• Account Management – 1;1 sales calls and attend

agency days

• Industry membership – active members of AEV

(Association of event venues) working groups

future highlights – confirmed business

• Professional association – x 2 national

conference and exhibition secured for 2019

• Union – various new large conferences, from

2018 (x4 confirmed) more in the pipeline for 2019 and beyond

• Professional association - secured for 2019

(new to Bournemouth)

• Convention - 2020

questions

Business Events Bournemouth

BEB established in Dec 2014

• BTMB recognised business tourism as a key priority and responded to research

and client expectations

• Provided a one-stop-shop service (Conference Bureau)
• Town united to offer a joined up ‘business conferencing approach -

‘Bournemouth just does it better...’

• Funding Partners – BH Live & Bournemouth Coastal BID

Where are we now in 2018? “ Bournemouth is established as a major and respected UK destination for business events “ BEB delivers a joined-up, professional, event services hub for venue booking, delegate reservations, dining, retail and other value-added services.

We identify large-scale

• pportunities for BIC events

(>300) and refer leads to participating venues throughout Bournemouth.

“

What do we target?

• BEBRES: a complete online booking service offering a wide choice of affordable

accommodation for delegates, exhibitors, conference staff and VIPs.

• Venue Finding Service: from major conferences, big corporate events and Gala

Dinners hosted at the BIC, to product launches and training courses at partner hotels.

• Marketing and PR: the joined up marketing vehicle to promote business tourism in

Bournemouth BEB lead services in brief

• World-class reputation e.g. Bournemouth University, banking, finance,

design, technology, tourism the list goes on...

• Major business choose to be in the region e.g. JPMorgan, Nationwide, LV,

Sunseeker, Farrow & Ball, RNLI, Lush, Animal, Prudential the list goes on...

• Vibrant entrepreneurial hub attracting talent and placing Bournemouth
• n the global map for business innovation.

Our sales pitch

What are we working with? Activity Budget Website & Blog 8,000 Exhibitions 7,000 Advertising 6,000 Sales Activity 9,750 Licences 4,000 Conference Guide 5,000 PR 10,250 Totals 50,000 August 17 – July 18 Coastal BID £30K BEB Commission/Income £20K AIMS – KPI’s

• Increase in exposure & delegate

bed nights.

• Delivery of marketing activity on

time and within budget.

• Provision of a professionally run

delegate reservation service

Website & Blogs

Exhibitions

Advertising

Sales Activity – Marketing

Sales Activity - E Marketing

Sales Activity - Filming & Production

Sales Activity – Fam Trips….

• Mash Media Journalist Visit
• Agents Familiarisation Trip during Air Festival

2018

• Bespoke 1-2-1 buyer visits

Ongoing PR

A Top Class Accommodation Booking Service Major achievements

• Other agents appoint us
• 24-hour response time
• On-line chat facility
• Client branded websites
• HQ accommodation
• Increased bed bookings
• Hotelier confidence
• Invested in new & improved

software

The Results

• 41 hotels plus self catering properties signed up to the BEBRES

service

• 2016/17 generated £1,006,216 of gross revenue for hotels, from

8,331 bed-nights booked

• Contributed to the £34.2m of economic benefit achieved
• 23,413 unique visits to website.
• 68,000 B2B readers through trade media

Increase in exposure ✓ Increase in delegate bed nights ✓ Delivery of marketing activity on time and within budget ✓ Provision of a professionally run delegate reservation service ✓

Moving Forward The Conference & Convention Group support BEB’s Coastal BID Application to continue marketing Bournemouth and its surroundings as the destination of choice for business events. A further £30k awarded in August for 2018/19 . Year 2 of a 3 year marketing plan. Continued contribution from BH Live for operational costs. (£40k) Continued contribution from BEB commission contributions (£15 - £20k)

Let’s keep the momentum going….

• Continuity of a robust

marketing plan

• Delivering Economic Growth
• Raising awareness of

Bournemouth in the B2B arena