Green Events or how an ecolabel can bring it all together. Marco - - PowerPoint PPT Presentation

Green Events

…or how an ecolabel can bring it all together.

Marco Ouwerkerk

Owner

• 1. Preamble
• 2. Green Key
• 1. Organization
• 2. Criteria (where do they grow?)
• 3. Content
• 4. Auditing
• 3. Green Key and government

Agenda

Τhe same survey found out that 42% of respondents believed that the responsibility for minimizing these damages lies with local authorities, as many of the negative effects of events are felt immediately at local level, with increase in noise and air pollution, waste production, pressure on transport and infrastructure and damage to fragile cultural heritage. Based on these data, the main focus of ZEN is to work with different know-how and experiences to provide common solutions at EU level dealing with the reduction of these negative effects on urban settings of cultural and artistic significance and that will provide a roadmap to manage and protect cultural heritage in occasion of open-air events that attract large numbers of people.

EU-ZEN

…………….and that will provide a roadmap to manage and protect……………….

EU-ZEN

?

Do-it-yourself

versus

an independent ecolabel

versus

Fact

Fact

Do-it-yourself

versus

an independent ecolabel

versus

External auditing

External auditing gives your GREEN efforts credibility!

Green washing!

An ecolabel can be the roadmap event organizers are looking for!

Agree? Something to add?

Programs

Three programs: 1.A greener festival 2.Yourope 3.Green Key

A Greener Festival

A Greener Festival is a not-for-profit company committed to helping music and arts events and festivals around the world adopt environmentally efficient practices. http://www.agreenerfestival.com/ Self-assessment and audit on location Great Britain

Yourope

The European Festival Association The Association has also environmental goals: Yourope launched a webtool Green’n’Clean which give its members costumed advice in “greener” their event. Since March 2008, we also launched the Green’n’Clean Award which distinguishes environment-friendly festivals. http://www.yourope.org/ Switzerland

Green Key

Green Key is a non-governmental, non-profit, independent Programme. Green Key is presently the largest global eco-label for accommodation and has a national administration centre in each participating country. Green Key is a programme of FEE. The Foundation for Environmental Education (FEE) is a non- government, non-profit organization promoting sustainable development through environmental education.

www.green-key.org

Countries

Belgium-Flanders Belgium-Wallonia Croatia Cyprus Denmark Dominican Republic Estonia France Germany Greece Italy Japan Jordan Latvia Lithuania Malta Mexico Morocco Netherlands Poland Portugal Puerto Rico Russia Sint Maarten Slovenia Spain Sweden Tunisia Turkey Ukraine US Virgin Islands Organizations that want to get awarded with the Green Key have to contact the National Operator in their country. If there is no National Operator available then contact Green Key International Coordinator.

Criteria

International baseline criteria: Hotels Campsites Attractions Restaurants Small accommodations The Netherlands: Hotel (mini)Camping Dagrecreatie Restaurants Strandpaviljoen

• Buitensport

Chartervaart Congreslocatie Groepsaccommodatie Hotel/conferentiecentrum Natuurkampeerterreinen Passagiersvaart (Jaarlijks terugkerend) Publieks Evenement Bungalowpark

Baseline criteria

The way to a new set of international Green Key criteria: During the National Operators Meeting (NOM), a proposal must be summited. A minimum of countries must volunteer for adopting the criteria and the pilot phase.

National criteria

• On a national level the criteria are/must be based on the

international baseline criteria.

• 80% must meet
• In the Netherlands every set of national criteria is written

in collaboration with the relevant sector.

The Law

• Green Key is voluntary
• Green Key requires more than complying with the law

(permit)

Criteria

The criteria are divided into the categories:

• Imperative to be fulfilled fully
• Guideline (G): designed to be part of the point system

Establishments have to match some guideline criteria every year (except first year for new comers): Year Number of guideline criteria % of total guideline criteria 1 0% 2 3 5% 3 6 10% 4 9 15% 5 12 20% 10 and + 30 50%

Criteria

Two festivals have Green Key: * Liberation Festival Utrecht (pop music) * Noorderzon Performing Arts Festival Groningen New in 2013: * Sail de Ruyter 2013

Green Key Festivals

• * Management (the paperwork)

* Management en staff (internal communication) * Communication and sound/noise * Safety and hygiene * Wast – prevention and recycling * Energy * Food and Beverage * Soil and surroundings * Mobility and traffic * Office, paper and printing * Clothing and promotional * Stakeholders, suppliers * Bonusnormen

Green Key for Festivals

4.1 Temporary sanitation-1 (V) Criteria: I: Temporary toilet facilities are, without exception and without leaks, connected to the sewer or to a tanker. II: In the temporary toilet facilities, no means are used in which the ingredient is formaldehyde and/or chlorine is present.

• * Management (the paperwork)

* Management en staff (internal communication) * Communication and sound/noise * Safety and hygiene * Wast – prevention and recycling * Energy * Food and Beverage * Soil and surroundings * Mobility and traffic * Office, paper and printing * Clothing and promotional materials * Stakeholders, suppliers * Bonusnormen

Green Key Festivals

Green Key has a digital database “mygreenkey”, participants use this to store documents (evidence – pictures, policy, trainingmaterial, contracts, etc). Desk research (mygreenkey) and two visits: One visite 2 months before One visit during the event Professional and experienced auditors (also counselor) First audit in 2012 –> meet the criteria? -> Green Key in 2013

Auditing

Noorderzon Performing Arts Festival is the somewhat curious combination of an international arts festival on the cutting edge with exciting contemporary performing arts from all over the world ... and a big summer party in a freely accessible

• park. An annual festival around 135,000 visitors from

Groningen, the rest of the country and the rest of the world (11 days).

Case

Festival organizations and municipalities We call this a “forced marriage” Dialogue is key!

Case

The municipality of Groningen:

• Subsidy
• Permit

Case

The municipality of Groningen:

• Permit – not a lot of moving space - national legislation
• Subsidy – municipality writes its own -> also CSR -> How?

=> Green Key!

Case

Liberation Festival Utrecht:

• Permit – no CSR conditions
• Subsidy – no CSR conditions

=> Green Key!

Case

Why Green Key: Responsibility towards visitors Distinguish the festival from other festivals You have a DIFFERENT/BETTER story to tell! Opens new doors to sponsors!

Case

Thesis

• 1. Want to succeed with green? Make it a competition!
• 2. Municipalities are the Key players in making festivals

Greener!

• 3. Festival organizers are the Key players in making festivals

Greener!

=> Green Key!

Green Events, a new horizon?

Goodbye

Facts……….or more things we can agree on…….

Fact -> Growth

In 2011 dance festivals in the Netherlands had a turnover of 137 million euro, a growth of almost 68 percent from 2002. A growing number of foreign visitors visit the Dutch dance

• events. The 20 festivals with international visitors generated

a total income from tickets sales and other expenditure

• f 10 million receipts.

Fact? -> important?

• Festivals are an important part of leisure,

because:

• Growing number of events
• Time available for and devoted to recreation
• Number of people that is participating

Fact? - > Influence?

Festival organizers -> influence and responsibility:

• Lot’s of people in small area’s, energy use, waste,

safety;

• They bring together all the stakeholders (commercial

and non commercial);

• Communication with the visitors (before, during and

after);