Conference & Exhibition Jo Dilley Manging Director Lindsay Rae - PowerPoint PPT Presentation

2017 Annual Tourism Conference & Exhibition

Jo Dilley Manging Director

Lindsay Rae Deputy Director and Head of Industry Engagement

• Launched 4 th January 2017 • Fully responsive • Https • Image driven • Major redevelopment • Recovering well

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• Blakelow Farm Holiday Cottages • Guy Badham Photography • Secret Cloud Yurts • Matlock Farm Park • Foxtwood Cottages • Glendon Guest House • Peak Walking Adventures • Darwin Forest • The Old Manse Guest House

Discover England Fund

Discover England Fund

Discover England Fund

Discover England Fund £1.4m • Pennine Way • Hadrian’s Wall Path • Cleveland Way • Norfolk Coast Path • North Downs Way • Cotswolds Way • South West Coast Path

cows

CCF stand

Day 4 Derbyshire ♦ Visiting Mayfield Alpacas (Entrance) ♦ Visiting Chatsworth House (Entrance) Day 5 Derbyshire ♦ Tour of Thornbridge Brewery (Entrance) ♦ Visiting Bakewell (Entrance The Old Original Bakewell Pudding Shop) ♦ Monsal Trail Cycle Tour with hearty lunch at Hassop Station or picnic on the way Day 6 Derbyshire ♦ Factory Tour at Royal Crown Derby ♦ British Royal Manners Training Course with Traditional English Afternoon Tea at The Old Bell Hotel Optional Activities: Classical Concert in Derby Enlightenment Cathedral

£1.49m

• China Welcome • Germany Welcome • Accessibility Awareness • Doing better (greener) business • Marketing made easy • How to market your accessibility • Social media for fab greenies • Basic bike maintenance • Welcoming and marketing to cyclists • How to do your own PR • Making the most of the visitor economy • Be inspired

Access Exchange Conference Creating an accessible destination Thursday 30 th November Proact Stadium, Chesterfield

• Ashbourne • Bakewell • Belper • Bolsover • Buxton • Glossop • Matlock/Matlock Bath • Swadlincote • Wirksworth

Member’s networking visits • Buxton Opera House • Christmas at Hardwick Hall • Lyme Park • Rudyard Lake • Derby Silk Mill • Peak Wildlife Park • Denby Pottery

http://MarketingPeakDistrictandDerbyshire.eventbrite.com

PR highlights PR highlights 25 familiarisation visits • • PR highlights Mainly UK • Belgium • Germany • USA • Denmark • Sweden 14 news releases

• The Guardian – online editor (Matlock area) • USA journalists (newspaper, magazine and online, from Boston, Dallas, Orlando, New York) – in conjunction with UK Countryside Tours (Chatsworth, Haddon Hall, The Peacock at Rowsley) • Daily Mirror – Deputy Editor, family holiday staying in s/c accommodation, Staffordshire Moorlands, Chatsworth, Heights of Abraham, Alton Towers) • The Times – ‘A Good Walk’ feature in Saturday Weekend ( Carsington) • Period Living magazine – Heritage Weekend in Bakewell (Haddon Hall, The Peacock at Rowsley, The Old Original Bakewell Pudding Shop, Hassop Station) • ‘Slow travel’ themed visit for six Belgian newspaper, magazine and television journalists (The New Bath Hotel & Spa, Bakewell Taste Tour, The Heights of Abraham, Crich Tramway Village, Dovedale and Ilam Park, Thornbridge Brewery, Well Dressing in Ashford in the Water) • My Weekly – Deputy Editor, campervan holiday in the Peak District (Chatsworth, Crich Tramway Village, strolling performance of Jane Eyre and tour, Haddon Hall) • Sunday Times – Weekend in Bakewell (East Lodge Hotel & Restaurant, The Peacock at Rowsley, Hassop Station) • Britain magazine (VisitBritain, affluent readers in UK and North America) – Editor, tour of picturesque Peak District villages (Hathersage, Eyam, Ashford in the Water, Bakewell, Chatsworth, Haddon Hall, The Peacock at Rowsley, Tissington, Well Dressing, Hassop Station, Fischers Baslow Hall) • Choice Magazine (affluent, travel-minded over 50s) – Kedleston Hall, Kedleston Country House Hotel, Derby Brewing Company

• Great Days Out, BBC Countryfile magazine (Hope and The Cheshire Cheese Inn), December 2017 • ‘Robin Hood’ themed articles in the Belgian media (newspapers and magazines) after 2016 familiarisation visit, February 2017 • Ten perfect Peak District pub walks, Daily Telegraph travel section and online, February 2017 • Derwent Valley Mills World Heritage Site, Choice magazine , April 2017 • Discover the country houses of the Peak District, BBC Countryfile magazine • The Times – A Weekend in Ashbourne, May 2017 • Period Living magazine – Heritage Weekend in Bakewell, May 2017 • My Weekly – See the Peak District and Derbyshire by Campervan, August/September 2017 • The Ultimate Road Trip (Peak District, Yorkshire Dales, Lake District) • Peak Places – the villages of the Peak District, Britain magazine, Country Walking magazine, November/December 2017 (January/February 2018 in USA)

Any businesses interested in being involved in future media visits should contact Janette Sykes, PR Manager, Marketing Peak District & Derbyshire, 07792 924839 janette.sykes@marketingpdd.com

RATs Tourism Officer’s Group Rural Reference Group English Destinations Forum

#UniqueDistrict

Daniell lle Sorsby Marketing Campaigns Manager

Gil illi lian Scotford & Jane Cooper The Accessible Training Company Access Exchange Conference Creating and accessible destination Thursday 30 th November Proact Stadium, Chesterfield

2017 Annual Tourism Conference & Exhibition

Sarah Fowler Peak District National Park

Esther Pearson South West Coast Path Association

Andrew Keeling Hotel Solutions

2017 Annual Tourism Conference & Exhibition

Councillor Barry ry Lewis Derbyshire County Council

Ben Foster The SEO Works

Paul Roden Chairman

2017 Annual Tourism Conference & Exhibition