Conference & Exhibition Jo Dilley Manging Director Lindsay Rae - - PowerPoint PPT Presentation

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May 09, 2023 210 likes •891 views

2017 Annual Tourism Conference & Exhibition Jo Dilley Manging Director Lindsay Rae Deputy Director and Head of Industry Engagement Launched 4 th January 2017 Fully responsive Https Image driven Major redevelopment

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2017 Annual Tourism Conference & Exhibition

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Jo Dilley

Manging Director

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Lindsay Rae

Deputy Director and Head of Industry Engagement

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Launched 4th

January 2017

Fully responsive
Https
Image driven
Major

redevelopment

Recovering well

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Twitter and FB

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Refer a friend

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Blakelow Farm Holiday Cottages
Guy Badham Photography
Secret Cloud Yurts
Matlock Farm Park
Foxtwood Cottages
Glendon Guest House
Peak Walking Adventures
Darwin Forest
The Old Manse Guest House

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Discover England Fund

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Discover England Fund

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Discover England Fund

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Discover England Fund

£1.4m

Pennine Way
Hadrian’s Wall Path
Cleveland Way
Norfolk Coast Path
North Downs Way
Cotswolds Way
South West Coast Path

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cows

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CCF stand

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Day 4 Derbyshire ♦ Visiting Mayfield Alpacas (Entrance) ♦ Visiting Chatsworth House (Entrance) Day 5 Derbyshire ♦ Tour of Thornbridge Brewery (Entrance) ♦ Visiting Bakewell (Entrance The Old Original Bakewell Pudding Shop) ♦ Monsal Trail Cycle Tour with hearty lunch at Hassop Station or picnic on the way Day 6 Derbyshire ♦ Factory Tour at Royal Crown Derby ♦ British Royal Manners Training Course with Traditional English Afternoon Tea at The Old Bell Hotel Optional Activities: Classical Concert in Derby Enlightenment Cathedral

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£1.49m

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China Welcome
Germany Welcome
Accessibility Awareness
Doing better (greener) business
Marketing made easy
How to market your accessibility
Social media for fab greenies
Basic bike maintenance
Welcoming and marketing to cyclists
How to do your own PR
Making the most of the visitor economy
Be inspired

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Access Exchange Conference

Creating an accessible destination Thursday 30th November Proact Stadium, Chesterfield

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Ashbourne
Bakewell
Belper
Bolsover
Buxton
Glossop
Matlock/Matlock Bath
Swadlincote
Wirksworth

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Member’s networking visits

Buxton Opera House
Christmas at Hardwick Hall
Lyme Park
Rudyard Lake
Derby Silk Mill
Peak Wildlife Park
Denby Pottery

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http://MarketingPeakDistrictandDerbyshire.eventbrite.com

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PR highlights

PR highlights

PR highlights

25 familiarisation visits

Mainly UK
Belgium
Germany
USA
Denmark
Sweden

14 news releases

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The Guardian – online editor (Matlock area)
USA journalists (newspaper, magazine and online, from Boston, Dallas, Orlando,

New York) – in conjunction with UK Countryside Tours (Chatsworth, Haddon Hall, The Peacock at Rowsley)

Daily Mirror – Deputy Editor, family holiday staying in s/c accommodation,

Staffordshire Moorlands, Chatsworth, Heights of Abraham, Alton Towers)

The Times – ‘A Good Walk’ feature in Saturday Weekend (Carsington)
Period Living magazine – Heritage Weekend in Bakewell (Haddon Hall, The

Peacock at Rowsley, The Old Original Bakewell Pudding Shop, Hassop Station)

‘Slow travel’ themed visit for six Belgian newspaper, magazine and television

journalists (The New Bath Hotel & Spa, Bakewell Taste Tour, The Heights of Abraham, Crich Tramway Village, Dovedale and Ilam Park, Thornbridge Brewery, Well Dressing in Ashford in the Water)

My Weekly – Deputy Editor, campervan holiday in the Peak District (Chatsworth,

Crich Tramway Village, strolling performance of Jane Eyre and tour, Haddon Hall)

Sunday Times – Weekend in Bakewell (East Lodge Hotel & Restaurant, The

Peacock at Rowsley, Hassop Station)

Britain magazine (VisitBritain, affluent readers in UK and North America) –

Editor, tour of picturesque Peak District villages (Hathersage, Eyam, Ashford in the Water, Bakewell, Chatsworth, Haddon Hall, The Peacock at Rowsley, Tissington, Well Dressing, Hassop Station, Fischers Baslow Hall)

Choice Magazine (affluent, travel-minded over 50s) – Kedleston Hall, Kedleston

Country House Hotel, Derby Brewing Company

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Great Days Out, BBC Countryfile magazine (Hope and The Cheshire

Cheese Inn), December 2017

‘Robin Hood’ themed articles in the Belgian media (newspapers and

magazines) after 2016 familiarisation visit, February 2017

Ten perfect Peak District pub walks, Daily Telegraph travel section and
nline, February 2017
Derwent Valley Mills World Heritage Site, Choice magazine , April 2017
Discover the country houses of the Peak District, BBC Countryfile

magazine

The Times – A Weekend in Ashbourne, May 2017
Period Living magazine – Heritage Weekend in Bakewell, May 2017
My Weekly – See the Peak District and Derbyshire by Campervan,

August/September 2017

The Ultimate Road Trip (Peak District, Yorkshire Dales, Lake District)
Peak Places – the villages of the Peak District, Britain magazine, Country

Walking magazine, November/December 2017 (January/February 2018 in USA)

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Any businesses interested in being involved in future media visits should contact Janette Sykes, PR Manager, Marketing Peak District & Derbyshire, 07792 924839

janette.sykes@marketingpdd.com

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RATs Tourism Officer’s Group Rural Reference Group

English Destinations Forum

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#UniqueDistrict

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Daniell lle Sorsby

Marketing Campaigns Manager

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Gil illi lian Scotford & Jane Cooper

The Accessible Training Company

Access Exchange Conference

Creating and accessible destination Thursday 30th November Proact Stadium, Chesterfield

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2017 Annual Tourism Conference & Exhibition

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Sarah Fowler

Peak District National Park

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Esther Pearson

South West Coast Path Association

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Andrew Keeling

Hotel Solutions

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2017 Annual Tourism Conference & Exhibition

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Councillor Barry ry Lewis

Derbyshire County Council

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Ben Foster

The SEO Works

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Paul Roden

Chairman

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2017 Annual Tourism Conference & Exhibition

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