Concept presentation for retail space, coffee shop and office space - - PowerPoint PPT Presentation

Concept presentation for retail space, coffee shop and office space

Commercial Design Assessment Task One

Caroline O’Brien 00095224T

Brief Analysis

BRIEF ANALYSIS Project Name Retail, Coffee Shop and Office fit out for SHOTZ Sports Nutrition Client Name Darryl Project Location Sydney Designer Caroline O’Brien Date 12/2/2015 Area Requirements Options Research/Action Retail Showcase Area Ground floor Must reflect the company’s brand and aesthetic use of brands colours - red, black white and splashes of colours from products research brand Area to display products Bench with stands for each product, draws below bench to store extra stock Research options available POS Ipad with POS software, cash drawer, receipt printer and Eftpos machine research options available Taste testing counter /bench for taste testing research options available Bathroom Toilet in the office Single unisex toilet on first floor Codes/regulations for toilets Toilets male and female toilet Coffee Shop Seating for up to 20 people combination of tables chairs, bench seating and stools at benches research furniture suppliers Standing room for up to 20 people areas for people to congregate POS Ipad with POS software, cash drawer, receipt printer and Eftpos machine research options available Coffee Machine Counter Timber counter and benches with cupboards and drawers underneath research options available Attract people to the brand providing coffee and snacks people will be encouraged to visit the space taste testing and one on one consultation’s

Ground floor Coffee Shop Cont. Must reflect the company’s brand and use of brands colours - red, black white and splashes of aesthetic colours from products Office Desks/workspace for 10 people

• ne permanent, 3 semi-permanent and 6

communal desks research options available Waiting area 2 - 3 chairs Storage Cupboards and drawers Meeting Area Table/chairs for 10 people research options available White board Projector Phone Kitchen/Break Out space Benches benches with cupboards above and below research suppliers Sink single sink for washing dishes Microwave Boiling water/chilled water tap Sandwich press Lounge/bean bags Small table/chairs Think Tank Table and chairs for 6 people Research options available

Existing Space

Brand Analysis

SHOTZ Sports Nutrition www.shotz1.com Where did the company originate? Shotz Sports Nutrition originally started out as Carboshotz back in 1995 and is a Melbourne based brand. In 2005 they changed their name change to Shotz Sports Nutrition along with the introduction of new and improved products. They currently have a warehouse in Docklands, but no retails space. Do they already have an Australian presence? They are well known both Australia wide and internationally as they sponsor a number of large events including triathlons within Australia. They also sponsor professional sporting groups and individual professional athletes across a number of different sports including triathlon, cycling, motor sports and running. What does the company sell? The company sells sports nutrition in a number of different forms to keep athletes fuelled during exercise and aid in recovery. Energy Gels - Fast sustained fuel to keep the active muscles and brain energised. Smooth liquid/gel consistency that is easy to consume Electrolyte Tablets - Portable sugar/calorie free electrolyte replacement. Customise your hydration to suit your needs Energy Bars - Low in fat, low in refined sugar, high in complex carbohydrate. It has a moist texture that is easy to consume even at high intensity. Protein Bars - 20 grams of protein, the Shotz Protein bar is a recovery alternative to refined, processed powders. What is their brand aesthetic?  Colours of brand – black/white with splashes of colour (packaging)  Action images of athletes can be used  Tastings of products can be offered  Consultations can be made with staff to discuss individual nutrition needs

Concept One

A combination of white and black materials and finishes with the addition of colourful furniture and fittings This concept is fresh and professional with touches of fun and colour to compliment the brand. Clinical meets professional Materials: timber floors, white and coloured furniture and natural materials and finishes.

Ground Floor - Floor Plane (retail space and coffee shop)

First Floor - Floor Plane (office space)

Perspective Sketches

Looking into the café and retails space from the front of the building Looking into the meeting room towards the kitchenette located at the back of the space on the first floor Looking towards the meeting room and kitchenette from the reception area located at the front of the space

Concept Two

A combination of matt and shiny black finishes with timber for warmth and splashes of colour added through signage and products to give interest to the space and compliment the brand. This concept offers a relaxed casual environment that’s warm and inviting Industrial meets sophistication Material: polished concrete floors, tiles, timber

Ground Floor - Floor Plane (retail space and coffee shop)

First Floor - Floor Plane (office space)

Perspective Sketches

Looking into the café and retails space from the front of the building (left) Looking into the meeting room towards the kitchenette located at the back of the space on the first floor Looking into the café and retails space from the front of the building (right)