COMPARATIVE ONBOARDING STUDY Dropbox and the Dropbox logo are - - PowerPoint PPT Presentation

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COMPARATIVE ONBOARDING STUDY Dropbox and the Dropbox logo are - - PowerPoint PPT Presentation

Nov 15, 2022 6 likes •709 views

COMPARATIVE ONBOARDING STUDY Dropbox and the Dropbox logo are trademarks of Dropbox, Inc. Color scheme for presentation taken from Dropboxs branding. Agenda Background/ Methods Research Goals

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COMPARATIVE ONBOARDING STUDY

Dropbox and the Dropbox logo are trademarks of Dropbox, Inc. Color scheme for presentation taken from Dropbox’s branding.

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  • Agenda
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Background/ Methods

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Research Goals

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Onboarding Heuristics

  • Inspired by Hulick, S. (2014). The Elements of User Onboarding.
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Design of Study

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Methods: Participant Recruitment

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Methods: Tasks & Analysis

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Limitations of Study

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Methods: Severity Scale

Positive finding: This approach is recommendable and should be preserved. Minor problem: Caused participants to hesitate for a few seconds. Causes site’s

  • fferings to be less effective than intended.

Serious problem: Interrupts participants in their use of the website, but eventually they were able to continue. Caused occasional “catastrophes.”

M S C P

Critical problem: Caused frequent “catastrophes.” A catastrophe is a situation in where the website “wins” over the user, i.e. a situation where the participant cannot solve a reasonable task or where the website annoys the participant, and participant may leave site. Good idea: A suggestion from a test participant that could lead to a significant improvement of the user experience.

G

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FINDINGS

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High Level Summary of App Experiences

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Onboarding Workflow

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Findings Reported

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SUS RESULTS

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Dropbox System Usability Scale (SUS) Score

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Dropbox vs. Comparative Apps SUS Score

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  • 1. Homepage
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Homepage Communicates Value Proposition & Creates Strong Impression of Ease-of-Use

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Call to Action is Effective

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Below Fold Content is Missed 50% of Time

  • n Small Screens

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Dropbox: Low Color, Low Energy First Impression

M

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Asana and Slack Appeal to Visual Learners with Video

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Recommendation: Consider Incorporating Video on Dropbox Homepage

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  • 2. Account

Creation

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Sign-up Form: Simple and Easy to Locate

P

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Google Drive: Complicated Sign-Up

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Download Desktop App: Interrupts Flow & Introduces Doubt

S

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Download Status Is Unclear

S

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Drive & Slack Offer Download After Onboarding

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Google Drive: Clean Button & Nice Animation

P

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  • 3a. First Use &

Learning

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Help Page is Well Organized

P

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Mastery Panel was Ignored and Misunderstood

S

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Main Purpose of Panel Not Achieved

  • S
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Get to Know Dropbox Mockup

  • Before

After-Mockup

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Get Started with Dropbox File

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Tutorial Video after Signing In

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Asana & Slack: Highlighted Tooltips

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Slack: Slackbot Interaction

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  • 3b. Basic

Functions

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Store a Document

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Share a Document

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Email Verification Interrupts Flow

S

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Asana: Page Directs Users to Verify Email

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Share a Document

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Essential Functional Buttons are Hard to Find

S

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Communication of Value Proposition

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Accessibility Analysis

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Accessibility Analysis

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Accessibility

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Accessibility

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Accessibility

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Accessibility

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Accessibility

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Summary & Next Steps

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Global Findings

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Global Findings (cont’d)

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Where Dropbox Should Focus

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Where Dropbox Should Focus (cont’d)

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Taking Inspiration from Paper

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Next Steps

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Thank you. Any questions?

Dropbox and the Dropbox logo are trademarks of Dropbox, Inc. Color scheme for presentation taken from Dropbox’s branding.

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Appendices

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Appendix A: Master ER Findings

https://www.dropbox.com/s/dx4vg3tkb0u8npj/AppendixA_MasterFindingList.xlsx?dl=0

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Appendix B: Master Usability Findings

https://www.dropbox.com/s/6ffh8oql3pnbl6k/Master%20findings_Usability%20Testing.x lsx?dl=0

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Appendix C: Participant Profile Information

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Appendix D: Tech Savviness Evaluation

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Appendix E: Participant Videos

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Appendix F: Positive SUS Questions