Communications Department 2018 Mayor recommended budget October 19, - - PowerPoint PPT Presentation

CITY OF MINNEAPOLIS

Communications Department

2018 Mayor recommended budget October 19, 2017 Budget Book Pages F56-F60

Department Organizational Chart

Budget Summary

Program name 2017 adopted 2018 recommended funding Change Item (new dollars) FTEs Select type of funding

General fund Non- gene ral fund General fund Non- general fund General fund Non- general fund Current Addit ional One time Enterprise Communications $1,781,204 $1,842,504 $20,000 (CARS) $20,000 (CARS) 12 Y Y Public Access Television (MTN) $472,496 $472,496 Y Total $2,253,700 $2,315,000 $40,000 12 3

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Core Programs

Enterprise Communications

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Purpose and Context

The Communications Department supports and promotes the values and goals of the City. The department provides strategic communications direction and execution including: message development, communications planning and overall communications support and consultation for the enterprise. Our baseline services provide residents, businesses and visitors awareness and access to City services, news and information. The department’s core work includes media relations, strategic messaging, crisis communications, digital media, web content, internal employee communications, video production and graphic design. Communications also produces live and rebroadcast City government meetings and manages the government access cable TV channels. Additionally, Communications manages the City’s cable TV franchises with Comcast and CenturyLink, as well as the contract with the Minneapolis Telecommunications Network (MTN) for public access services.

Services Provided

• Strategic communications consultation and execution, including message and plan development
• Media relations
• Crisis communications
• Video content production: informational, training videos and government meeting broadcasts
• Graphic design: improving visual communications so City’s information and programs are understandable/accessible
• Government access cable TV channel and broadcast management (Ch. 14 SD, Ch. 799 HD for government meeting

broadcasts and Ch. 859 for multi-language, HD City programming)

• Public access TV oversight (through contract with MTN)
• Cable franchise agreements oversight (Comcast, CenturyLink)
• Digital communications, social media and web communications
• Internal employee communications
• Marketing, advertising consultation and execution

Enterprise Communications

Goals

Living Well One Minneapolis A Hub of Innovation and Activity Great Places A City that Works X X X X X

Values

Equity Safety Health Vitality Connectedness Growth X X X X X X

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2017 adopted budget 2018 recommended funding FTEs Funding

General Fund Non-General Fund General Fund Non-General Fund Current One-Time (Yes/No) $1,781,204 $1,842,504 12 no

Enterprise Communications: Expanding Proactive News Content

• March 2017: Introduced new bi-weekly “Minneapolis Minute” video news
• LIMS launch: Concluded multi-year collaboration with City Clerk’s Office

connecting government meeting video productions to LIMS

• Public awareness, informational campaigns:
• Sick & Safe Time ordinance
• #WeAreMpls
• Minimum Wage ordinance
• Newsbites, weekly newsletter content for residents
• Minneapolis Matters, bi-weekly internal content
• RCV/Elections: Promoting voter information through earned media; social

media; City website homepage; City cable channels; Newsbites; commercial TV spots; Spanish, Hmong, and Somali radio spots; billboards

• Snow Emergency: refreshed informational video content, 4 language versions

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Enterprise Communications: Driving Key News, Media Value

• 2016: AVE (ad value equivalent) of $11.72 million
• 2017: AVE of $4.9 million (first six months of year)

Earned media examples:

• (March) Regulatory Services: Traffic control agent,

personal public safety story ($245K AVE)

• (June) Minneapolis Animal Care and Control: Kitty

Hall event, promoting pet adoption ($145K AVE)

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Enterprise Communications: Building our Base of Reach

• Bi-weekly Spanish-language City radio show (La Raza)
• Traffic alerts: 20K+ subscribers; Snow Emergency: 130K subscribers
• Social media (growing reach, engagement):

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Twitter: @CityMinneapolis 166K followers (36.07% increase since Oct. 2016) Impressions: 4,007,000 Facebook: City of Minneapolis Government 30K followers (8.7% increase since Oct. 2016) Impressions: 3,673,405

Enterprise Communications: Super Bowl LII Preparedness

• City Communications, MPD co-leading regional

communications, public information preparedness work

• Cross-functional message development
• Ongoing Public Information Officer (PIO) training, TTX
• Coordination work with Minnesota Super Bowl LII Host

Committee

• Joint Information Center (JIC) development,

coordination work for 10-day Super Bowl LII event

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Enterprise Communications: minneapolismn.gov

Current City Website (2017):

• Refreshed City’s home page
• Revamped news & media page

New City Website:

• Communications co-leading with IT, Steering

Committee

• City’s website consultant selected, work underway
• Ongoing internal work engaging enterprise content

contributors on content updates

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Public Access Television

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Purpose and Context

The City of Minneapolis provides direct funding through an agreement to the Minneapolis Telecommunications Network (MTN) to provide public access television services to city residents. MTN provides the public with access to television broadcast equipment, studio space, training and airtime on cable television public access channels (16, 17, 75). In recent years, the City Council urged MTN to reduce its overhead expenses and seek funding sources through fundraising, grants and other means. In 2015, MTN entered into a lease agreement at a new location. This action has substantially reduced MTN’s overhead expenses from prior years.

Services Provided

• Providing access to TV studio space, broadcast equipment, technology and training.
• Programming the City’s three public access channels.

Public Access Television (MTN)

Goals

Living Well One Minneapolis A Hub of Innovation and Activity Great Places A City that Works X X X X

Values

Equity Safety Health Vitality Connectedness Growth X X X X

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2017 adopted budget 2018 recommended funding FTEs Funding

General Fund Non-General Fund General Fund Non-General Fund Current One-Time (Yes/No) $472,496 $472,496 Yes

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Operating Capital Recommendations - CARS

Operating capital recommendations - CARS

Video production equipment: Air Handling Unit ($20K)

• Prevent overheating of cable TV equipment located in server room
• Reduce potentially hazardous conditions by reducing the

temperature to an approved level

Video production equipment: Audio Production Recording Equipment ($20K)

• Enable professional quality on-site audio recordings for all

productions (videos, radio PSAs)

• Improve City’s capacity for sharing news and information with those

who speak English as a second language at no cost or greatly reduced cost

CITY OF MINNEAPOLIS

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