Time Spent With Media Time Spent With Media Average amount of time - - PowerPoint PPT Presentation

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Time Spent With Media Time Spent With Media

Average amount of time spent with each medium Average amount of time spent with each medium per day, among 8 per day, among 8-

• 18 year

18 year-

• olds:
• lds:

Watching Watching TV and videos TV and videos Playing video Playing video games games Listening to Listening to music music Using a Using a computer computer 3:51 3:51 Total Total 1:02 1:02 Total Total 1:44 1:44 Total Total :43 :43 Total Total Reading Reading :49 :49 Total Total

3:04 3:04 :32 :32

Videos/DVDs Videos/DVDs

:14 :14

Prerecorded TV Prerecorded TV TV TV

:55 :55

Radio Radio

:32 :32

CDs/ CDs/ Tapes/ Tapes/ MP3s MP3s

:48 :48

Online Online

:14 :14

Other Other

:32 :32

Console Console

:17 :17

Handheld Handheld

:23 :23

Books Books

Magazines Magazines

Newspapers Newspapers

:14 :14

1 2 3 4 5 6 7 8 9

Time Spent With Media Time Spent With Media

Average amount of time spent with each medium Average amount of time spent with each medium per day, among 8 per day, among 8-

• 18 year

18 year-

• olds:
• lds:

TV/ videos TV/ videos Video games Video games Music Music Computers Computers

3:51 3:51 1:02 1:02 1:44 1:44 :43 :43

Reading Reading

:49 :49

Total Total media media exposure exposure Total media Total media use use

6:21 Total 6:21 Total 8:33 Total 8:33 Total

Movies Movies

:25 :25

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Changes Over Time Changes Over Time

Changes in the average amount of time spent Changes in the average amount of time spent with each medium per day, among 8 with each medium per day, among 8-

• 18 year

18 year-

• olds:
• lds:

TV TV Print Print Videos Videos Music Music 3:04 3:04 1:02 1:02 3:05 3:05 :27 :27 Video Video games games :27 :27 Computers Computers :32 :32 1:44 1:44 1:49 1:49 :43 :43 :43 :43 :26 :26 :49 :49

1999 1999 2004 2004

0% 20% 40% 60% 80% 100%

Media Multitasking Media Multitasking

Percent of 8 Percent of 8-

• 18 year

18 year-

• olds who say they are using
• lds who say they are using

another media another media “ “most most” ” of the time while:

• f the time while:

Listening to music Listening to music 33% 33% 24% 24% 33% 33% Reading Reading 28% 28% Using a computer Using a computer Watching TV Watching TV

Multitasking Multitasking Not Not multitasking multitasking 16% 16% 84% 84%

1999 1999

Multitasking Multitasking Not Not multitasking multitasking 26% 26% 74% 74%

2004 2004

Media Multitasking Media Multitasking

Proportion of total media time spent using more Proportion of total media time spent using more than one medium at a time, among 8 than one medium at a time, among 8-

• 18 year

18 year-

• olds:
• lds:

0% 20% 40% 60% 80% 100%

Trends in Media Use Trends in Media Use

Cable vs. Broadcast Cable vs. Broadcast – – In a typical day, proportion In a typical day, proportion

• f 8
• f 8-
• 18 year

18 year-

• olds who watch:
• lds who watch:

1999 1999 50% 50% 49% 49% 69% 69% 2004 2004 69% 69% Cable Cable Broadcast Broadcast Cable Cable Broadcast Broadcast

Trends in Media Use Trends in Media Use

Often/Sometimes Often/Sometimes Never Never 28% 28% 48% 48%

Online Integration Online Integration – – Percent of 8 Percent of 8-

• 18 year

18 year-

• olds
• lds

who go online while watching TV, to do who go online while watching TV, to do something related to the show: something related to the show:

24% 24% Rarely Rarely

Trends in Media Use Trends in Media Use

Yes Yes No No 60% 60% 40% 40%

Online Integration Online Integration – – Percent of 8 Percent of 8-

• 18 year

18 year-

• olds
• lds

with a home computer who can see a TV from the with a home computer who can see a TV from the keyboard: keyboard:

0% 20% 40% 60% 80% 100%

Trends in Media Use Trends in Media Use

New Media Activities New Media Activities – – Percent of 8 Percent of 8-

• 18 year

18 year-

• olds
• lds

who have ever: who have ever:

Used Instant Messaging Used Instant Messaging 66% 66% 32% 32% 64% 64% Streamed radio from the Streamed radio from the Internet Internet 48% 48% Downloaded music from Downloaded music from the Internet the Internet Created a personal Web Created a personal Web site or page site or page

0% 20% 40% 60% 80% 100%

Portable Media Portable Media

Percent of all 8 Percent of all 8-

• 18 year

18 year-

• olds who own their own:
• lds who own their own:

Discman/Walkman Discman/Walkman Handheld video game Handheld video game player player Cell phone Cell phone 61% 61% 39% 39% MP3 player MP3 player Handheld Internet device Handheld Internet device 18% 18% 13% 13% 12% 12% 55% 55% Laptop Laptop

0% 20% 40% 60% 80% 100%

Computers and the Internet Computers and the Internet

Change in percent of 8 Change in percent of 8-

• 18 year

18 year-

• olds who have:
• lds who have:

A computer at home A computer at home Two or more computers Two or more computers at home at home Internet access at home Internet access at home 39% 39% 10% 10% A computer in their A computer in their bedroom bedroom Internet access in their Internet access in their bedroom bedroom 20% 20% 25% 25%

1999 1999 2004 2004

73% 73% 86% 86% 47% 47% 74% 74% 21% 21% 31% 31%

MEDIAN COMMUNITY INCOME MEDIAN COMMUNITY INCOME

0% 20% 40% 60% 80% 100%

Internet Access Internet Access

Percent of 8 Percent of 8-

• 18 year

18 year-

• olds who have Internet
• lds who have Internet

access at home: access at home:

White White Hispanic Hispanic Black Black

80% 80% 61% 61% 74% 74% 72% 72% 66% 66% 82% 82% 67% 67%

High school or less High school or less Some college Some college College degree or more College degree or more

RACE RACE PARENT EDUCATION PARENT EDUCATION

Less than $35,000 Less than $35,000 $35,000 $35,000 -

• $50,000

$50,000 More than $50,000 More than $50,000

84% 84% 68% 68%

Media Use Media Use The Role of Parents The Role of Parents

0% 20% 40% 60% 80% 100%

Media in the Bedroom Media in the Bedroom

Percent of 8 Percent of 8-

• 18 year

18 year-

• olds with each medium in
• lds with each medium in

their bedroom: their bedroom:

TV TV Internet access Internet access VCR/DVD player VCR/DVD player Video game console Video game console 68% 68% 20% 20% 49% 49% Cable/satellite TV Cable/satellite TV Computer Computer 37% 37% 31% 31% 20% 20% 54% 54% Premium cable channels Premium cable channels

TV Rules TV Rules

Percent of all 8 Percent of all 8-

• 18 year

18 year-

• olds who say they have:
• lds who say they have:

Any rules Any rules about TV about TV 46% 46% 53% 53% No rules No rules about TV about TV

TV Rules TV Rules

Percent of all 8 Percent of all 8-

• 18 year

18 year-

• olds who say they have:
• lds who say they have:

TV rules that TV rules that are enforced are enforced “ “most most” ” of time

• f time

26% 26% 53% 53% 20% 20% TV rules that TV rules that are enforced are enforced some, a little some, a little

• r never
• r never

No rules No rules about TV about TV

Household Media Environment Household Media Environment

Percent of 8 Percent of 8-

• 18 year

18 year-

• olds living in homes where:
• lds living in homes where:

TV is TV is “ “usually usually” ”

• n during
• n during

meals meals 63% 63% 36% 36% TV not usually TV not usually left on during left on during meals meals

Household Media Environment Household Media Environment

“ “Most Most” ”

• f the time
• f the time

51% 51% 30% 30% “ “A little A little” ”

• f the time
• f the time

Percent of 8 Percent of 8-

• 18 year

18 year-

• olds living in homes where
• lds living in homes where

TV is on even if no one is watching: TV is on even if no one is watching:

5% 5% 13% 13% “ “Some Some” ”

• f the time
• f the time

“ “Never Never” ”

1 2 3 4

Household Media Environment Household Media Environment

Average amount of time 8 Average amount of time 8-

• 18 year

18 year-

• olds spend
• lds spend

watching TV per day, by household environment: watching TV per day, by household environment:

TV on TV on “ “most most” ” of the time

• f the time

even if no one is watching even if no one is watching TV on TV on “ “some/little/never some/little/never” ” 3:37 3:37 2:30 2:30

Impact of Bedroom Media Impact of Bedroom Media

Average amount of time 8 Average amount of time 8-

• 18 year

18 year-

• olds spend
• lds spend

watching TV per day, by bedroom media: watching TV per day, by bedroom media:

1 2 3 4 TV in TV in bedroom bedroom No TV No TV in bedroom in bedroom 3:31 3:31 2:04 2:04

1 2 3 4

Average amount of time 8 Average amount of time 8-

• 18 year

18 year-

• olds spend
• lds spend

watching TV per day, by TV rules: watching TV per day, by TV rules:

Don Don’ ’t have TV rules t have TV rules Have TV rules that Have TV rules that are enforced are enforced 3:19 3:19 2:41 2:41

Impact of Rules Impact of Rules

1 2

Media Use and Reading Media Use and Reading

Average amount of time spent reading per day by Average amount of time spent reading per day by 8 8-

• 18 year

18 year-

• olds who:
• lds who:

Have Rules Have Rules About TV About TV Live in Constant TV Live in Constant TV Households Households

:55 :55 :55 :55 No TV No TV rules rules TV on TV on “ “most most

• f time
• f time”

” TV TV rules rules TV on TV on “ “a little a little” ”/ / “ “never never” ” :39 :39 :37 :37

Have a TV in Their Have a TV in Their Bedroom Bedroom

Yes Yes No No :54 :54 :38 :38

I.M. Cell Phone

Boom Box

TV

Hot Mail

Fax/ Phone

School Essay

N e t s c a p e R a d i

• Printer

Y a h

• G

a m e s

Trig

I.M. Cell Phone

Boom Box

TV

Hot Mail

Fax/ Phone

School Essay

N e t s c a p e R a d i

• Printer

Y a h

• G

a m e s

Trig