Time Spent With Media Time Spent With Media Average amount of time spent with each medium Average amount of time spent with each medium per day, among 8- -18 year 18 year- -olds: olds: per day, among 8 3:51 3:51 Total Total 4 Prerecorded TV :14 :14 Prerecorded TV Videos/DVDs :32 :32 Videos/DVDs 3 1:44 1:44 Total Total 2 TV 3:04 3:04 TV CDs/ CDs/ 1:02 1:02 :32 :32 :49 :49 Tapes/ Tapes/ Total Total :43 :43 MP3s Total MP3s Total 1 Total Total :14 Other :14 Other Newspapers Newspapers :17 :17 Handheld Handheld :55 Radio Radio :14 :14 Magazines Magazines :55 :48 Online Online :48 :32 :32 Console Console :23 :23 Books Books 0 Watching Listening to Using a Playing video Reading Watching Listening to Using a Playing video Reading TV and videos TV and videos music music computer computer games games
Time Spent With Media Time Spent With Media Average amount of time spent with each medium Average amount of time spent with each medium per day, among 8- -18 year 18 year- -olds: olds: per day, among 8 8:33 Total 8:33 Total 9 Movies :25 :25 Movies 8 :43 :43 Reading Reading :49 :49 Video games 7 Video games 6:21 Total 6:21 Total 1:02 1:02 Computers Computers 6 5 1:44 1:44 Music Music 4 3 2 3:51 3:51 TV/ videos TV/ videos 1 0 Total Total media Total Total media media exposure media exposure use use
Changes Over Time Changes Over Time Changes in the average amount of time spent Changes in the average amount of time spent with each medium per day, among 8- -18 year 18 year- -olds: olds: with each medium per day, among 8 4 1999 1999 3:05 3:05 3:04 3:04 2004 2004 3 1:49 1:44 1:49 1:44 2 1:02 1:02 :49 :49 1 :43 :43 :43 :43 :27 :27 :32 :32 :26 :26 :27 :27 0 TV Videos Music Print Video Computers TV Videos Music Print Video Computers games games
Media Multitasking Media Multitasking Percent of 8- -18 year 18 year- -olds who say they are using olds who say they are using Percent of 8 another media “ “most most” ” of the time while: of the time while: another media Listening to music 33% Listening to music 33% Using a computer Using a computer 33% 33% Reading Reading 28% 28% Watching TV Watching TV 24% 24% 0% 20% 40% 60% 80% 100%
Media Multitasking Media Multitasking Proportion of total media time spent using more Proportion of total media time spent using more than one medium at a time, among 8- -18 year 18 year- -olds: olds: than one medium at a time, among 8 2004 1999 2004 1999 Not Not Not Not Multitasking Multitasking Multitasking Multitasking multitasking multitasking multitasking multitasking 16% 16% 26% 26% 74% 74% 84% 84%
Trends in Media Use Trends in Media Use Cable vs. Broadcast – – In a typical day, proportion In a typical day, proportion Cable vs. Broadcast of 8- -18 year 18 year- -olds who watch: olds who watch: of 8 100% 1999 2004 1999 2004 80% 69% 69% 69% 69% 60% 50% 49% 50% 49% 40% 20% 0% Cable Broadcast Cable Broadcast Cable Broadcast Cable Broadcast
Trends in Media Use Trends in Media Use Online Integration – – Percent of 8 Percent of 8- -18 year 18 year- -olds olds Online Integration who go online while watching TV, to do who go online while watching TV, to do something related to the show: something related to the show: Never Often/Sometimes Never Often/Sometimes 28% 28% 48% 48% 24% 24% Rarely Rarely
Trends in Media Use Trends in Media Use Online Integration – – Percent of 8 Percent of 8- -18 year 18 year- -olds olds Online Integration with a home computer who can see a TV from the with a home computer who can see a TV from the keyboard: keyboard: No Yes No Yes 40% 40% 60% 60%
Trends in Media Use Trends in Media Use New Media Activities – – Percent of 8 Percent of 8- -18 year 18 year- -olds olds New Media Activities who have ever: who have ever: Used Instant Messaging 66% Used Instant Messaging 66% Downloaded music from Downloaded music from 64% 64% the Internet the Internet Streamed radio from the Streamed radio from the 48% 48% Internet Internet Created a personal Web Created a personal Web 32% 32% site or page site or page 0% 20% 40% 60% 80% 100%
Portable Media Portable Media Percent of all 8- -18 year 18 year- -olds who own their own: olds who own their own: Percent of all 8 Discman/Walkman 61% Discman/Walkman 61% Handheld video game Handheld video game 55% 55% player player Cell phone 39% Cell phone 39% MP3 player 18% MP3 player 18% Handheld Internet device 13% Handheld Internet device 13% Laptop 12% Laptop 12% 0% 20% 40% 60% 80% 100%
Computers and the Internet Computers and the Internet Change in percent of 8- -18 year 18 year- -olds who have: olds who have: Change in percent of 8 73% 73% A computer at home A computer at home 86% 86% 25% 25% Two or more computers Two or more computers at home at home 39% 39% 47% 47% Internet access at home Internet access at home 74% 74% 21% 21% A computer in their A computer in their bedroom bedroom 31% 31% 1999 1999 10% 10% Internet access in their Internet access in their 2004 2004 bedroom bedroom 20% 20% 0% 20% 40% 60% 80% 100%
Internet Access Internet Access Percent of 8- -18 year 18 year- -olds who have Internet olds who have Internet Percent of 8 access at home: access at home: RACE RACE White White 80% 80% Hispanic Hispanic 67% 67% Black Black 61% 61% PARENT EDUCATION PARENT EDUCATION College degree or more College degree or more 82% 82% Some college Some college 74% 74% High school or less High school or less 68% 68% MEDIAN COMMUNITY INCOME MEDIAN COMMUNITY INCOME More than $50,000 More than $50,000 84% 84% $35,000 - - $50,000 $50,000 $35,000 72% 72% Less than $35,000 Less than $35,000 66% 66% 0% 20% 40% 60% 80% 100%
Media Use Media Use The Role of Parents The Role of Parents
Media in the Bedroom Media in the Bedroom Percent of 8- -18 year 18 year- -olds with each medium in olds with each medium in Percent of 8 their bedroom: their bedroom: TV 68% TV 68% VCR/DVD player 54% VCR/DVD player 54% Video game console 49% Video game console 49% Cable/satellite TV 37% Cable/satellite TV 37% Computer 31% Computer 31% Premium cable channels 20% Premium cable channels 20% Internet access 20% Internet access 20% 0% 20% 40% 60% 80% 100%
TV Rules TV Rules Percent of all 8- -18 year 18 year- -olds who say they have: olds who say they have: Percent of all 8 No rules Any rules No rules Any rules about TV about TV about TV about TV 46% 46% 53% 53%
TV Rules TV Rules Percent of all 8- -18 year 18 year- -olds who say they have: olds who say they have: Percent of all 8 TV rules that TV rules that No rules No rules are enforced are enforced about TV about TV “most most” ” of time of time “ 20% 20% 53% 53% TV rules that TV rules that 26% 26% are enforced are enforced some, a little some, a little or never or never
Household Media Environment Household Media Environment Percent of 8- -18 year 18 year- -olds living in homes where: olds living in homes where: Percent of 8 TV not usually TV is “ “usually usually” ” TV not usually TV is left on during on during left on during on during meals meals meals meals 36% 36% 63% 63%
Household Media Environment Household Media Environment Percent of 8- -18 year 18 year- -olds living in homes where olds living in homes where Percent of 8 TV is on even if no one is watching: TV is on even if no one is watching: “Never Never” ” “ “Most Most” ” “ 5% 5% of the time of the time “A little A little” ” “ 13% 13% of the time of the time 51% 51% 30% 30% “Some Some” ” “ of the time of the time
Household Media Environment Household Media Environment Average amount of time 8- -18 year 18 year- -olds spend olds spend Average amount of time 8 watching TV per day, by household environment: watching TV per day, by household environment: 4 3:37 3:37 3 2:30 2:30 2 1 0 TV on “ “most most” ” of the time of the time TV on “ “some/little/never some/little/never” ” TV on TV on even if no one is watching even if no one is watching
Impact of Bedroom Media Impact of Bedroom Media Average amount of time 8- -18 year 18 year- -olds spend olds spend Average amount of time 8 watching TV per day, by bedroom media: watching TV per day, by bedroom media: 4 3:31 3:31 3 2:04 2:04 2 1 0 TV in No TV TV in No TV bedroom bedroom in bedroom in bedroom
Impact of Rules Impact of Rules Average amount of time 8- -18 year 18 year- -olds spend olds spend Average amount of time 8 watching TV per day, by TV rules: watching TV per day, by TV rules: 4 3:19 3:19 2:41 2:41 3 2 1 0 Don’ ’t have TV rules t have TV rules Have TV rules that Don Have TV rules that are enforced are enforced
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