Communications Office of Mission Statement of the Communications - PDF document

Communications Office of

Mission Statement of the Communications Department “To bring the Marianist vision, mission and charism to life through media.”

Office of Communications Carol Dexter Diane Guerra Ann Mueller Senior Communications Mgr. Director of Communications Communications Assistant Jan Dixon Amy George Rush Editor, Alive magazine Editor, FamilyOnline 3

Allison Hewitt Dan Donnelly Brian Reavey Executive Director of Development Director, Office of Sponsorship Assistant, Office of JPIC Jean Lopez Graphic Designer - ALIVE 4

Goals of the Communications Department  To facilitate the growth of unity among the members of the Province of the U.S.  To facilitate the growth of unity among the three branches of the Marianist Family.  To lend communications expertise to the Provincial Council and to the various Province offices, including the offices of vocations, social justice, religious life and education  To develop and maintain the integrity of the Marianist brand

Goals of the Communications Department  To team with the development office in all its endeavors.  To act as the public face of the Provincial administration  To assure excellence in the communications department  To be a liaison with the communications/development groups of the various Marianist ministries and institutions

INTERNAL COMMUNICATIONS Vehicle Primary Audience Purpose Frequency FamilyOnline Marianist Family (3,000+) General info/PR Bimonthly Portal U.S. Marianist brothers, Information 24/7 priests/West Pine staff (350) Notes from the U.S. Marianist brothers, Information As needed Provincial Council priests/West Pine staff (350)

INTERNAL COMMUNICATIONS Vehicle Primary Audience Purpose Frequency Vocation Notes US Marianist brothers, Vocation news 5x/year priests; West Pine staff Notes from Office Presidents/principals; Sponsorship news 4x/year of Sponsorship SMs in schools

INTERNAL COMMUNICATIONS Vehicle Primary Audience Purpose Frequency Life on West West Pine staff General info weekly Pine Other internal communications Jubilee materials, obituaries, videos of PC members, slideshows, Vision 2020 & sponsorship materials, Personnel book, assembly materials, monthly feast days, child protection materials, etc.

EXTERNAL COMMUNICATIONS Vehicle Primary Audience Purpose Frequency ALIVE Marianist Family/donors Public relations, 3 times/yr (90,000) development Development Materials (case Donors/potential donors Donations/major gifts/ as needed bequests/annuities, etc. studies, annual report) Website All Info/PR/development/ 24/7 vocations/education Facebook Facebook users PR/information 24/7 Twitter Twitter users PR/information 24/7

EXTERNAL COMMUNICATIONS Vehicle Primary Audience Purpose Frequency YouTube/Videos All PR/information 24/7 Vocation materials Vocation candidates information as needed Advertising-print Magazine/newspaper Schools/jubilees/ varies readers vocations Advertising-web External/internal Vocations 24/7 Advertising-other (banners/displays/premiums for exhibits/trade shows/meetings) Media relations (answering media calls; preparing statements; news releases)

Working with the Media in a Crisis  SM-related media calls  Contact Diane Guerra at Province office 314.808.2598

Before a crisis occurs …  Create a crisis plan  Appoint one spokesperson  Create a phone chain  Make sure your front office staff knows that only you should receive media calls

When the crisis occurs …  Take a deep breath; say a prayer  Take all calls; return once you’re ready  Gather administrative team  Prepare a communications plan that starts with the inner circle & works out

 Write a fact sheet  What action will you take?  Admit mistakes  Call your lawyer if a lawsuit is involved

 Decide whether to return calls individually; prepare a statement; have a news conference  Get back to media quickly  Be honest, succinct, accurate  Don’t let the media control the interview  Explain why you can’t give certain information

 Ask reporters questions  Use president, principal for interviews  Don’t allow media to interview students  Respect reporters and their deadlines  Inform internal audiences immediately