Communications Office of Mission Statement of the Communications - - PDF document

Office

• f

Communications

Mission Statement of the Communications Department

“To bring the Marianist vision, mission and charism to life through media.”

3 Diane Guerra Director of Communications Carol Dexter Senior Communications Mgr. Ann Mueller Communications Assistant Jan Dixon Editor, Alive magazine Amy George Rush Editor, FamilyOnline

Office of Communications

4 Allison Hewitt Executive Director of Development Jean Lopez Graphic Designer - ALIVE Dan Donnelly Director, Office of Sponsorship Brian Reavey Assistant, Office of JPIC

Goals of the Communications Department

 To facilitate the growth of unity among the members of the Province

• f the U.S.

 To facilitate the growth of unity among the three branches of the

Marianist Family.

 To lend communications expertise to the Provincial Council and to the

various Province offices, including the offices of vocations, social justice, religious life and education

 To develop and maintain the integrity of the Marianist brand

Goals of the Communications Department

 To team with the development office in all its endeavors.  To act as the public face of the Provincial administration  To assure excellence in the communications department  To be a liaison with the communications/development groups of the

various Marianist ministries and institutions

Vehicle Primary Audience Purpose Frequency

FamilyOnline Marianist Family (3,000+) General info/PR Bimonthly Portal U.S. Marianist brothers, Information 24/7 priests/West Pine staff (350) Notes from the U.S. Marianist brothers, Information As needed Provincial Council priests/West Pine staff (350)

INTERNAL COMMUNICATIONS

Vehicle Primary Audience Purpose Frequency

Vocation Notes US Marianist brothers, Vocation news 5x/year priests; West Pine staff Notes from Office Presidents/principals; Sponsorship news 4x/year

• f Sponsorship

SMs in schools

INTERNAL COMMUNICATIONS

Vehicle Primary Audience Purpose Frequency

Life on West West Pine staff General info weekly Pine Other internal communications Jubilee materials, obituaries, videos of PC members, slideshows, Vision 2020 & sponsorship materials, Personnel book, assembly materials, monthly feast days, child protection materials, etc.

INTERNAL COMMUNICATIONS

Vehicle Primary Audience Purpose Frequency

ALIVE Marianist Family/donors Public relations, 3 times/yr (90,000) development Development Materials (case Donors/potential donors Donations/major gifts/ as needed

studies, annual

bequests/annuities, etc.

report)

Website All Info/PR/development/ 24/7 vocations/education Facebook Facebook users PR/information 24/7 Twitter Twitter users PR/information 24/7

EXTERNAL COMMUNICATIONS

Vehicle Primary Audience Purpose Frequency

YouTube/Videos All PR/information 24/7 Vocation materials Vocation candidates information as needed Advertising-print Magazine/newspaper Schools/jubilees/ varies readers vocations Advertising-web External/internal Vocations 24/7 Advertising-other (banners/displays/premiums for exhibits/trade shows/meetings) Media relations (answering media calls; preparing statements; news releases)

EXTERNAL COMMUNICATIONS

Working with the Media in a Crisis

 SM-related media calls  Contact Diane Guerra at Province office

314.808.2598

Before a crisis occurs …

 Create a crisis plan  Appoint one spokesperson  Create a phone chain  Make sure your front office staff knows

that only you should receive media calls

When the crisis occurs …

 Take a deep breath; say a prayer  Take all calls; return once you’re ready  Gather administrative team  Prepare a communications plan that

starts with the inner circle & works out

 Write a fact sheet  What action will you take?  Admit mistakes  Call your lawyer if a lawsuit is involved

 Decide whether to return calls individually; prepare a

statement; have a news conference

 Get back to media quickly  Be honest, succinct, accurate  Don’t let the media control the interview  Explain why you can’t give certain information

 Ask reporters questions  Use president, principal for interviews  Don’t allow media to interview students  Respect reporters and their deadlines  Inform internal audiences immediately