Communications and Engagement Strategy Progress and priorities - - PowerPoint PPT Presentation

Improving health services… Improving health services…

Communications and Engagement Strategy Progress and priorities

Revisit the existing strategy Review progress Key messages from the revised strategy

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The initial strategy…

Was about getting the right communications tools and approaches in place to support the CCG’s development Whole series of actions around five key aims:

• stakeholder engagement
• promoting the CCG and managing reputation
• capturing insights from patient experience
• helping individuals make lifestyle and service choices
• involving constituent GP practices

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Stakeholder engagement

Variety of different approaches, formal/informal

• Face to face: Governing

Board, stakeholder events, networks, forums and partnership working

• Regular communications
• Everyone playing a role
• Engagement log and

report

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Promoting the CCG/reputation

Focus on stakeholder and member engagement has helped build positive reputation

• 2020 Vision benefited from a

proactive engagement exercise

• Maintaining strong relationships

with local media

• Developing approach to social

media, increasing followers

• Getting out and about

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“As we have all got to know each

• ther better, there has been an

increasing level of trust and respect…”

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Capturing insights from patient experience

‘Listening to our patients’ report

• Range of methods used:

complaints/quality data, surveys, PPG network, Healthy Discussions, specific service engagement (eg. Falls, IVF, patient transport)

• Better care and estates issues
• And, of course, urgent care…

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Urgent care – insight and experience

The News: Under Pressure campaign Urgent care survey – summer 2014 Smaller scale surveys with students Engagement with PPG network

June-July 2014: Urgent Care Survey 800+ responses. GPs: first choice for illness. Walk-ins: first choice for injuries. Awareness of 111 and some other alternatives still low. 50% would prefer a simpler urgent care system, even if choice was reduced, but… most people feel the current range of urgent care services is “about right”.

Day 1 Six hour stint at QAH Emergency Dept Day 2 Behind the scenes at St Mary’s NHS TC Day 3 Focus on how the money gets spent Day 4 A day in the life of a GP Day 5 A look at out of hours services Day6 Support available from community

Under Pressure campaign with The News – Jan 2014

January 2014

• Three CCGs worked with The News on a week-long

campaign promoting alternatives to Emergency Department

• To seek people’s views, through a survey, on what

they felt about the services they had used.

• 414 people took part; 60% aged between 18 and

64, and 36% aged between 65 and 84 We asked:

• what services people had used and what they

thought

• how they rated them

Guide produced in response to campaign and survey – distributed free with The News Easter 2014

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Helping individuals make choices

Engagement work around urgent care has supported a significant information campaign Social and digital media is focus for next few months

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Urgent care work: digital and social media

Work with Portsmouth University – appropriate messages for young adults Urgent Care Pompey Facebook account Videos – Ed and the ED

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Helping individuals make choices

Linking closely with Portsmouth City Council/public health Campaign promotion and support, endorsement of key messages – eg flu, Stoptober, alcohol awareness

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Involving GP member practices

Regular process of engagement and communication

• Work undertaken by clinical executive,

including visits and PM input

• Commissioning evenings
• TARGET
• Primary care team liaison
• PIP, newsletter and supporting

communications

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Portsmouth CCG: Communications & Engagement Strategy

AIM: support the delivery

• f the CCG’s five year

strategy by generating awareness, understanding, support, buy-in,

• wnership and action

to deliver the significant transformational change required over the coming years. WE NEED TO:

• build on what we

have set up to date

• be innovative in

seeking effective ways of engaging with people, not rely on traditional

• build up our

networks of patients/groups/ members Key audiences

• GP members
• Patients and

public

• Partners

IMPORTANT TO: Proactively engage all stakeholders/partners Help shape future service redesign Listen to views Can’t operate in isolation Build active GP membership Use unique insight to help transform services Use entire range of media Get the balance right to ensure widest possible reach Be accountable Build trust and recognition Engage diverse communities Get broadest possible insight and meet PSED Build on identity Help understand role of CCG

So, how will the new strategy take us forward?

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A set of refined, revised objectives…

• stakeholder engagement
• promoting the CCG and managing reputation
• capturing insights from patient experience
• helping individuals make lifestyle and service choices
• involving constituent GP practices

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…leading to a new set of priorities

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How the team currently operates

Service designed around strategy

• bjectives/priorities – and key OD

priorities

• Portfolio approach
• Work flexibly with projects, utilising

skills from across the team

• Proactive engagement plan will be

key priority

Portfolio/work area

Urgent care Integration/BCF Elective care Prevention Quality Profile/ Internal communications Estates issues

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Activity What When Media Social media Website/ blog Urgent care FB Flagship/ Ports View Stakeholder news Vol Sec/HWB newsletter PIP/internal Healthy Discussions /PPGs

Campaigns and Awareness

Movember National men’s health awareness Throughout month PCC (include quote) Weekly tweet Banner – 1 week, link to national Info piece Self care week National Tie in with urgent care 17-23 Release Daily Banner – 1 week Launch Video and relevant info Include – link to CCG web Include – link to web Info piece Alcohol awareness week Local interest working with PCC 17-23 PCC (include quote) Daily tweet or retweet from PCC Banner – 1 week Include some messages around self care and hangover Info piece Flu Jab programme First week Reminder Daily – key message Reminder Ebola Monitoring – await advice from PHE Feeling under the weather National campaign with urgent care link From end Oct Release Regular tweets Link to website Info piece

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• 1. Urgent Care

• Work with Portsmouth University underway
• Dedicated Urgent Care Facebook page developed

• Bid for additional communications work submitted to

• Urgent Care guide produced
• Specific Urgent Care guide for parents produced

• Outdoor advertising in place

• Weekly briefings for MPs on Emergency

• Phase 1 and Phase 2 engagement activities

• Phase 3 engagement plan to support vision

• 2. Integration /

• BCF Comms and Engagement Strategy being

• Regular meetings held with comms lead and

• Support provided as required

• Ongoing discussions held with the voluntary sector
• Project brief developed

• Ongoing discussions held with the voluntary sector
• Funding paper for Clinical Cabinet to be written

• Support to be provided as required

• 3. Elective care

• Engagement plan developed
• Engagement activity underway

• Provider has been appointed and announcement

• Comms work to be led by provider with support from

• Priorities Committee developing a recommendation

• Engagement plan developed
• Engagement activity underway

• Comms Network to discuss potential of two pan

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