COMMUNICATION PLANNING What can you do right now to prepare? Perform a Review Previous Build Audience & Communications Audit Initiatives Strengthen Relationships This becomes work becomes the foundation of your Communications Plan and more.
COMMUNICATION PLANNING What should a Communications Plan include? 1. State the goal or mission. 2. Identify stakeholders. 3. Identify opportunities and barriers. 4. Develop your messages around key areas of interest. 5. Strategies for communicating that message – which mediums, frequency, etc. Identify triggers for messaging. 6. Measure effectiveness and adjust. Remember this ongoing. Learn from what you’re doing well and adjust as necessary.
COMMUNICATION PLANNING What should a Communications Plan include? RECOMMENDED COMMU CO MMUNI NICA CATION TIONS S TOPICS OPICS • Lead in drinking water • Homeowner responsibility - information actions consumers can take • Information regarding to reduce lead exposure in health effects of lead in drinking water drinking water • Financial situation of public • The PWS actions to and private responsibilities minimize lead in drinking and how consumers can water participate in the PWS LSL • Information on proactive replacement program LSL replacement program – • Where to find additional what are you doing in the information meantime?
COMMUNICATION PLANNING What should a Communications Plan include? BE A REPO REPORTER TER HOW? WHEN? WHAT? WHY?
COMMUNICATION PLANNING Journey Mapping – Walking in Your Citizen’s Shoes NEWARK CASE STUDY UNFOLDING UN FOLDING BEFORE O BEFORE OUR UR EYES EYES A robocall in April promoting the city’s pipe replacement program claimed that the water was “safe” and that the issue was “confined to a limited number of homes.” “The robocall Yvette Jordan, a Newark teacher incensed me.” and a member of the Newark Education Workers Caucus
COMMUNICATION PLANNING Where can I find reliable content? AWWA WWA https://www.awwa.org/resources-tools/water-knowledge/lead/lead-communications.aspx LSLR LSLR https://www.lslr-collaborative.org/ EP EPA https://www.epa.gov/ground-water-and-drinking-water/basic-information-about-lead-drinking-water AE2S AE2S www.ae2s.com/rlcr Be mindful of your audience and your authentic voice.
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