COMMUNICATION PLANNING What can you do right now to prepare? - - PowerPoint PPT Presentation

communication planning
SMART_READER_LITE
LIVE PREVIEW

COMMUNICATION PLANNING What can you do right now to prepare? - - PowerPoint PPT Presentation

COMMUNICATION PLANNING What can you do right now to prepare? Perform a Review Previous Build Audience & Communications Audit Initiatives Strengthen Relationships This becomes work becomes the foundation of your Communications Plan and


slide-1
SLIDE 1

COMMUNICATION PLANNING

What can you do right now to prepare? Review Previous Initiatives Build Audience & Strengthen Relationships This becomes work becomes the foundation

  • f your Communications Plan and more.

Perform a Communications Audit

slide-2
SLIDE 2

Remember this ongoing. Learn from what you’re doing well and adjust as necessary.

COMMUNICATION PLANNING

What should a Communications Plan include?

  • 1. State the goal or mission.
  • 2. Identify stakeholders.
  • 3. Identify opportunities and barriers.
  • 4. Develop your messages around key areas of interest.
  • 5. Strategies for communicating that message – which

mediums, frequency, etc. Identify triggers for messaging.

  • 6. Measure effectiveness and adjust.
slide-3
SLIDE 3

COMMUNICATION PLANNING

What should a Communications Plan include?

  • Lead in drinking water

information

  • Information regarding

health effects of lead in drinking water

  • The PWS actions to

minimize lead in drinking water

  • Information on proactive

LSL replacement program – what are you doing in the meantime?

RECOMMENDED CO COMMU MMUNI NICA CATION TIONS S TOPICS OPICS

  • Homeowner responsibility -

actions consumers can take to reduce lead exposure in drinking water

  • Financial situation of public

and private responsibilities and how consumers can participate in the PWS LSL replacement program

  • Where to find additional

information

slide-4
SLIDE 4

COMMUNICATION PLANNING

What should a Communications Plan include?

BE A REPO REPORTER TER

WHAT? WHY? HOW? WHEN?

slide-5
SLIDE 5

COMMUNICATION PLANNING

Journey Mapping – Walking in Your Citizen’s Shoes

A robocall in April promoting the city’s pipe replacement program claimed that the water was “safe” and that the issue was “confined to a limited number of homes.” NEWARK CASE STUDY UN UNFOLDING FOLDING BEFORE O BEFORE OUR UR EYES EYES

“The robocall incensed me.”

Yvette Jordan, a Newark teacher and a member of the Newark Education Workers Caucus

slide-6
SLIDE 6

COMMUNICATION PLANNING

Where can I find reliable content? Be mindful of your audience and your authentic voice.

AWWA WWA

https://www.awwa.org/resources-tools/water-knowledge/lead/lead-communications.aspx

LSLR LSLR

https://www.lslr-collaborative.org/

EP EPA

https://www.epa.gov/ground-water-and-drinking-water/basic-information-about-lead-drinking-water

AE2S AE2S

www.ae2s.com/rlcr