COMMUNICATION PLANNING What can you do right now to prepare? - - PowerPoint PPT Presentation

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May 15, 2023 173 likes •236 views

COMMUNICATION PLANNING What can you do right now to prepare? Perform a Review Previous Build Audience & Communications Audit Initiatives Strengthen Relationships This becomes work becomes the foundation of your Communications Plan and

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COMMUNICATION PLANNING

What can you do right now to prepare? Review Previous Initiatives Build Audience & Strengthen Relationships This becomes work becomes the foundation

f your Communications Plan and more.

Perform a Communications Audit

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Remember this ongoing. Learn from what you’re doing well and adjust as necessary.

COMMUNICATION PLANNING

What should a Communications Plan include?

1. State the goal or mission.
2. Identify stakeholders.
3. Identify opportunities and barriers.
4. Develop your messages around key areas of interest.
5. Strategies for communicating that message – which

mediums, frequency, etc. Identify triggers for messaging.

6. Measure effectiveness and adjust.

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COMMUNICATION PLANNING

What should a Communications Plan include?

Lead in drinking water

information

Information regarding

health effects of lead in drinking water

The PWS actions to

minimize lead in drinking water

Information on proactive

LSL replacement program – what are you doing in the meantime?

RECOMMENDED CO COMMU MMUNI NICA CATION TIONS S TOPICS OPICS

Homeowner responsibility -

actions consumers can take to reduce lead exposure in drinking water

Financial situation of public

and private responsibilities and how consumers can participate in the PWS LSL replacement program

Where to find additional

information

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COMMUNICATION PLANNING

What should a Communications Plan include?

BE A REPO REPORTER TER

WHAT? WHY? HOW? WHEN?

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COMMUNICATION PLANNING

Journey Mapping – Walking in Your Citizen’s Shoes

A robocall in April promoting the city’s pipe replacement program claimed that the water was “safe” and that the issue was “confined to a limited number of homes.” NEWARK CASE STUDY UN UNFOLDING FOLDING BEFORE O BEFORE OUR UR EYES EYES

“The robocall incensed me.”

Yvette Jordan, a Newark teacher and a member of the Newark Education Workers Caucus

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COMMUNICATION PLANNING

Where can I find reliable content? Be mindful of your audience and your authentic voice.

AWWA WWA

https://www.awwa.org/resources-tools/water-knowledge/lead/lead-communications.aspx

LSLR LSLR

https://www.lslr-collaborative.org/

EP EPA

https://www.epa.gov/ground-water-and-drinking-water/basic-information-about-lead-drinking-water

AE2S AE2S