Communication Goals Reassure parents and families that WS/FCS is - PowerPoint PPT Presentation

Communication Goals • Reassure parents and families that WS/FCS is well-prepared for a safe return to learning in the fall. Establish expectations of flexibility in order to ensure safety. • Provide timely and accurate dissemination of information to parents, students, families, and employees on key information related to how we return to learning in the fall.

Communication Goals • Stay ahead of the curve; limit the spread of misinformation by being proactive in information sharing; anticipate questions from parents and families and address them candidly and confidently. • Direct parents, students, employees, and the community at large to a single source for reliable information on the safe return to learning.

Communication Goals • Avoid over communication as well as under communication being conscious of frequency, consistency, and channel usage for different sources of information. • Adapt and adjust quickly to new information impacting the safe return to learning.

Communication Goals • Monitor questions, comments and misinformation on web, social media, and in influencer groups related to back to school and address as necessary. • Address all communication efforts through an equity lens.

June 2020 • Prepare and release back to school survey to WS/FCS parents, students, and community members in English and in Spanish. Survey released June 10. • Prepare and release back to school survey to WS/FCS employees. Survey released June 12. • Prepare and execute shorter survey to distribute to parent and students dropping off laptops, books, etc. to schools. Survey distributed week of June 7.

June 2020 • Process and evaluate survey data. • Design and develop OUR SAFE RETURN landing page. Go live date June 12. • Complement OUR SAFE RETURN landing page with social media in addition to regular outreach via text, email, and voicemail to parents and families.

July 2020 • Design and conduct focus groups in early July among defined audiences to give greater depth to and provide qualitative support for survey results. • Share survey highlights with parents, families, and the community. • Enhance the OUR SAFE RETURN landing page with videos, FAQs, guidelines, committee updates, etc. based on survey and focus group feedback as well as anticipated back to school plan.

August/September 2020 • Closely monitor and report on updates to back to school mandatories as we get closer to the start of school • Consider production of online parent/family guidebook of mandatories, safety precautions, and useful learning tools and resources for the safe return to learning • Provide updates on safe return to learning including cases reported and swift actions taken by WS/FCS.

OUR SAFE RETURN • 2,274 Unique Pageviews in six days • Take the Survey • Calendar, Meal Sites, COVID info, and Health & Wellness resources • Weekly Updates, FAQs, Submit a FAQ, Request Assistance • Equity Statement • 3 W’s

Preliminary Survey Review • To date 11,192 responses have been collected (10,892 English; 300 Spanish). • Overall positive feedback on spring remote learning efforts. • Greatest concerns around fall return. • My student’s academic growth • Heightened concern among respondents completing the survey in English (58% vs 39% very concerned) • My student’s health and risk of exposure to COVID-19 at school • Heightened concern among respondents completing the survey in Spanish (68% vs 44% very concerned)

Preliminary Survey Review • For respondents completing the survey in ENGLISH—Mental Health (12%) and Child Care (11%) were identified as significant challenges anticipated if distance learning continues in the fall. • Many families are open to combinations of in-school and remote learning; approximately 24% are not open to any combination of both types of learning. • Almost one-third of students used a mobile phone as primary device for remote learning.

Preliminary Survey Review • For respondents completing the survey in SPANISH—Computer/laptop access (25%) was identified as the most significant challenge anticipated if distance learning continues in the fall. • Many families are open to combinations of in-school and remote learning; approximately 21% are not open to any combination of both types of learning • 28% of students used a mobile phone as primary device for remote learning; use of school provided Chromebook or laptop was significant among respondents completing the survey in Spanish (61% vs 31%).