Communication Goals Reassure parents and families that WS/FCS is - - PowerPoint PPT Presentation

Communication Goals

• Reassure parents and families that WS/FCS is well-prepared

for a safe return to learning in the fall. Establish expectations

• f flexibility in order to ensure safety.
• Provide timely and accurate dissemination of information to

parents, students, families, and employees on key information related to how we return to learning in the fall.

Communication Goals

• Stay ahead of the curve; limit the spread of misinformation by

being proactive in information sharing; anticipate questions from parents and families and address them candidly and confidently.

• Direct parents, students, employees, and the community at large

to a single source for reliable information on the safe return to learning.

Communication Goals

• Avoid over communication as well as under communication

being conscious of frequency, consistency, and channel usage for different sources of information.

• Adapt and adjust quickly to new information impacting the

safe return to learning.

Communication Goals

• Monitor questions, comments and misinformation on web,

social media, and in influencer groups related to back to school and address as necessary.

• Address all communication efforts through an equity lens.

June 2020

• Prepare and release back to school survey to WS/FCS parents, students, and

community members in English and in Spanish. Survey released June 10.

• Prepare and release back to school survey to WS/FCS employees. Survey

released June 12.

• Prepare and execute shorter survey to distribute to parent and students dropping
• ff laptops, books, etc. to schools. Survey distributed week of June 7.

June 2020

• Process and evaluate survey data.
• Design and develop OUR SAFE RETURN landing page. Go live date June 12.
• Complement OUR SAFE RETURN landing page with social media in addition to

regular outreach via text, email, and voicemail to parents and families.

July 2020

• Design and conduct focus groups in early July among defined audiences to give

greater depth to and provide qualitative support for survey results.

• Share survey highlights with parents, families, and the community.
• Enhance the OUR SAFE RETURN landing page with videos, FAQs, guidelines,

committee updates, etc. based on survey and focus group feedback as well as anticipated back to school plan.

August/September 2020

• Closely monitor and report on updates to back to school mandatories as we get

closer to the start of school

• Consider production of online parent/family guidebook of mandatories, safety

precautions, and useful learning tools and resources for the safe return to learning

• Provide updates on safe return to learning including cases reported and swift

actions taken by WS/FCS.

OUR SAFE RETURN

• 2,274 Unique Pageviews in six days
• Take the Survey
• Calendar, Meal Sites, COVID info, and Health & Wellness resources
• Weekly Updates, FAQs, Submit a FAQ, Request Assistance
• Equity Statement
• 3 W’s

Preliminary Survey Review

• To date 11,192 responses have been collected (10,892 English; 300 Spanish).
• Overall positive feedback on spring remote learning efforts.
• Greatest concerns around fall return.
• My student’s academic growth
• Heightened concern among respondents completing the survey in English (58% vs 39% very

concerned)

• My student’s health and risk of exposure to COVID-19 at school
• Heightened concern among respondents completing the survey in Spanish (68% vs 44% very

concerned)

Preliminary Survey Review

• For respondents completing the survey in ENGLISH—Mental Health (12%) and

Child Care (11%) were identified as significant challenges anticipated if distance learning continues in the fall.

• Many families are open to combinations of in-school and remote learning;

approximately 24% are not open to any combination of both types of learning.

• Almost one-third of students used a mobile phone as primary device for remote

learning.

Preliminary Survey Review

• For respondents completing the survey in SPANISH—Computer/laptop access

(25%) was identified as the most significant challenge anticipated if distance learning continues in the fall.

• Many families are open to combinations of in-school and remote learning;

approximately 21% are not open to any combination of both types of learning

• 28% of students used a mobile phone as primary device for remote learning; use of

school provided Chromebook or laptop was significant among respondents completing the survey in Spanish (61% vs 31%).