Communicate Opinion Research on Elections and Public Policy - PowerPoint PPT Presentation

Sep 03, 2023 •206 likes •462 views

Communicate Opinion Research on Elections and Public Policy Probolsky Research Newport Beach (949) 855-6400 3990 Westerly Place Suite 185 San Francisco (415) 870-8150 Newport Beach CA 92660 Washington DC (202) 559-0270 Opinion Research

Communicate Opinion Research on Elections and Public Policy Probolsky Research Newport Beach (949) 855-6400 3990 Westerly Place Suite 185 San Francisco (415) 870-8150 Newport Beach CA 92660 Washington DC (202) 559-0270
Opinion Research and Public Policy
Using Public Opinion Research: Public Policy 1 Identify your best messages 2 Discover your strongest messengers 3 Choose the most effective medium
The Message
“ I support local and regional governments maintaining a substantial financial reserve balance for use in case of a crisis. ”
Government Should Have Substantial Financial Reserves Agree 47.8% Disagree 6.7% Unsure 45.6%
The Messenger
The Spokesperson
The Engineer
Engineers Are Bad Communicators
The World Needs More Engineers that Can Communicate -Interesting Engineer, February 27, 2017 Why Technical Leaders End Up Being Weak Communicators -Robert Chen, December 21, 2016 Engineers Must Stop Bad Communication Habits. GineersNow, November 10, 2016
The Operator
“During a crisis , which one of these people would you trust most to tell the truth, and be part of the solution ?”
The Spokesperson
The Engineer
The Operator
The Engineer v. The Spokesperson Engineer Spokesperson
The Operator v. The Spokesperson 89.2% Operator 10.8% Spokesperson
The Medium
Q: During a crisis how would you prefer to receive information from local or regional government officials?
Communicating During a Crisis 56.1% Text message 89.2% 18.4% Social media post 17.9% Automated recorded call 17.3% Email 14.8% Website post Other 1.4%
Don’t Be Shy: Engage in the Conversation
“Local and regional governments should post news and information to social media and engage in online conversations .”
Government Should Engage Online 37.7% Agree 17.3% Disagree 45.0% Unsure
Connect with us @ProbolskyRsrch www.facebook.com/ ProbolskyRsrch Adam Probolsky, President O: 949-855-6400 | M: 949-697-6726 E: adamp@probolskyresearch.com Probolsky Research Newport Beach (949) 855-6400 3990 Westerly Place Suite 185 San Francisco (415) 870-8150 Newport Beach CA 92660 Washington DC (202) 559-0270

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