CO COMMUNIT UNITY-BASED BASED SUST SUSTAINABL AINABLE E TOUR URISM ISM ENHANCING ENH ANCING PR PROJECT JECT - ST STEP EP UK UK PACT 13 13 Nov 2018 2018
AGENDA Objective & Purpose Theory of change Summary Outputs 1-5 Feedback Stakeholders interest Budget
PURPOSE Enable reduction of deforestation and improvement of living conditions through Enhancing community-based sustainable tourism and Scientific tourism
Lack of alternative livelihoodsin the post- conflict scenario > deforestation, degradation and biodiversity loss
THEORY OF CHANGE Income Forest protection $ generation Reduction of deforestation and GHG emissions Livelihood opportunities Better living conditions Strengthen capacities of local communities to Capacity- manage tourism and connect them to the market . building - enough income for alternative livelihood - incentive to conserve forests
Output 1: Rapid Tourism Readiness Assessment (TRA) Report • Design an assessment methodology on the readiness of hosts to commercialise their products, according to Awake’s priority standards: § price structure, product quality and added value, budgeting, promotional material, creation of adequate expectations, responsible practices, etc. • Validate with Awake’s tourism experts and other stakeholders. • Implement the TRA to beneficiary hosts on-site. • Present and socialize results with stakeholders
Output 2: Tourism offer portfolio developed and enhanced through accessibility to Awake’s online marketplace • Obtain information about their current tourism offer though internet research, telephone calls, DMOs, Municipalities, and governmental institutions • On-site visits to enhance tourism offer and obtaining promotional material – weaknesses found during the TRA will be improved on-site hand by hand with the hosts. • Upload enhanced tourism products to Awake’s marketplace –attractive description of experiences, editing pictures, English translation and conservation efforts by host. • Design and implement marketing strategy for each destination
Output 3: E-learning platform developed to enhance local capacities for tourism services • Create contents for courses through workshops with experts and stakeholders know-how. • Topics such as quality control, experience design, costing and pricing, technology inclusion , marketing and promotion, hospitality and accommodation standards, security and risk management, sustainable practice • Define communication channels to transfer knowledge according to the connectivity limitations of the hosts. This can include whatsapp audios, podcasts, videos, written docs, etc. • Design the e-learning platform and edit contents according to the structure defined above. • Train hosts (remotely) on accessing and using e-learning platform. • Follow up hosts until their completion of at least 1 course through remote training. • Visit prioritized sites to train hosts to strengthen capacities on tourism services and sustainability.
CommunityAssociation for tourism development in Bahía Málaga He used to collect coca leaves, now he is a host in Awake https://youtu.be/ZEuWTF6hUUQ
Output 4: Program for the development of biological stations in areas that cover key ecosystems in the country
Output 4: Program for the development of biological stations in areas that cover key ecosystems in the country Document with site proposals is developed • Three agreed (with national and local stakeholders) sites for the program Socialization of site Draft and Final BC document proposals • Business case for the program delivered Socialization of BC • Partners signed up to the initiative Key partners are identified Recognition visits • Capacity needs diagnostic, capacity building plan and first training delivered for each site Evaluation visits On-site training visits • Marketing strategy delivered Experts will be hired • Comprehensive program design completed Final Programme design document
Output 5: Data analysis and impact evaluation report • Identify households that will be part of our intervention • Collection of baseline forest and socioeconomic data • Collection of end-line forest and socioeconomic data • Impact evaluation • Funding proposal for medium term evaluation of impacts
Income 2019 2020 Year
Awake hosts Awake hosts Control Control
Project Indicators Indicator Target and date # of beneficiary hosts 380 hosts with partnership acquisition M4 % of women that are beneficiary hosts 40% of the beneficiary hosts are women M4 # of products uploaded on Awake’s Marketplace At least 150 products uploaded in Awake’s platform M6 Marketing strategy delivered 3 reports on marketing strategy and results M12 E-learning platform delivered 1 free E-learning platform delivered M8 % of hosts that completed training through E-learning 50% of hosts completed a course of the platform M12 plaform % of hosts that received on-site training 10% of the beneficiary hosts received on-site training M10 Design of programme “living research/viviendo la 1 complete programme design M12 investigación” completed Data analysis and impact evaluation report 760 surveys M12
UK Feedback Incorporation • Select municipalities only from Amazon, Pacific and Orinoquia regions • Coordination with ecotourism proposal from E3-Tackling Transformation-Kew • Gender consideration • Sustainability of components better explained • Approaching PNN and MinCIT to discuss the proposal and incorporate them as future stakeholders of the project.
Partners Feedback Incorporation • PNN approach and feedback incorporation*: • Discussion of potential sites for biological stations and sustainable tourism enhancement. • Involve Colombian Universities that are part of the roundtable on scientific tourism PNN • Include national research priorities in the Programme design. • Create a fund for conservation as part of the sustainable tourism component.
Partners Feedback Incorporation • MinCIT approach and feedback incorporation: • Discussion of potential destinations to be included in the project – Vichada, Cauca, Caquetá, • Articulate sustainable tourism component to hosts that have been working with MinCIT in the second phase of Turismo y Paz. • Include a module of formalization in the e-learning platform e.g. how to obtain a RNT or comply with NTS, etc. • Participant on HMA Skill Share Trip • Contacts with bird experts • Sustainable tourism indicators
Stakeholders Royal Botanic Gardens, Kew [Ministry of Trade, Industry and Tourism] [National Natural Parks] [E3] Succesfully contacted/interviewed
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