CO COMMUNIT UNITY-BASED BASED SUST SUSTAINABL AINABLE E TOUR - - PowerPoint PPT Presentation

CO COMMUNIT UNITY-BASED BASED SUST SUSTAINABL AINABLE E TOUR URISM ISM ENH ENHANCING ANCING PR PROJECT JECT - ST STEP EP

UK UK PACT 13 13 Nov 2018 2018

Objective & Purpose Theory of change Summary Outputs 1-5 Feedback Stakeholders interest Budget

AGENDA

Enable reduction of deforestation and improvement of living conditions through Enhancing community-based sustainable tourism and Scientific tourism

PURPOSE

Lack of alternative livelihoodsin the post- conflict scenario > deforestation, degradation and biodiversity loss

THEORY OF CHANGE

$

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Strengthen capacities of local communities to manage tourism and connect them to the market

Livelihood

• pportunities

Income generation Capacity- building Better living conditions

• enough income for alternative livelihood
• incentive to conserve forests

Reduction of deforestation and GHG emissions Forest protection

• Design an assessment methodology on the readiness of hosts to commercialise

their products, according to Awake’s priority standards:

§ price structure, product quality and added value, budgeting, promotional material, creation of adequate expectations, responsible practices, etc.

• Validate with Awake’s tourism experts and other stakeholders.
• Implement the TRA to beneficiary hosts on-site.
• Present and socialize results with stakeholders

Output 1: Rapid Tourism Readiness Assessment (TRA) Report

Output 2: Tourism offer portfolio developed and enhanced through accessibility to Awake’s online marketplace

• Obtain information about their current tourism offer though internet research, telephone

calls, DMOs, Municipalities, and governmental institutions

• On-site visits to enhance tourism offer and obtaining promotional material – weaknesses

found during the TRA will be improved on-site hand by hand with the hosts.

• Upload enhanced tourism products to Awake’s marketplace –attractive description of

experiences, editing pictures, English translation and conservation efforts by host.

• Design and implement marketing strategy for each destination

• Create contents for courses through workshops with experts and stakeholders know-how.
• Topics such as quality control, experience design, costing and pricing, technology inclusion , marketing and

promotion, hospitality and accommodation standards, security and risk management, sustainable practice

• Define communication channels to transfer knowledge according to the connectivity limitations of the hosts.

This can include whatsapp audios, podcasts, videos, written docs, etc.

• Design the e-learning platform and edit contents according to the structure defined above.
• Train hosts (remotely) on accessing and using e-learning platform.
• Follow up hosts until their completion of at least 1 course through remote training.
• Visit prioritized sites to train hosts to strengthen capacities on tourism services and sustainability.

Output 3: E-learning platform developed to enhance local capacities for tourism services

https://youtu.be/ZEuWTF6hUUQ

He used to collect coca leaves, now he is a host in Awake CommunityAssociation for tourism development in Bahía Málaga

Output 4: Program for the development of biological stations in areas that cover key ecosystems in the country

• Three agreed (with national and local stakeholders) sites for the program
• Business case for the program delivered
• Partners signed up to the initiative
• Capacity needs diagnostic, capacity building plan and first training delivered for each site
• Marketing strategy delivered
• Comprehensive program design completed

Output 4: Program for the development of biological stations in areas that cover key ecosystems in the country

Document with site proposals is developed Socialization of site proposals Draft and Final BC document Socialization of BC Key partners are identified Recognition visits Evaluation visits On-site training visits Experts will be hired Final Programme design document

• Identify households that will be part of our intervention
• Collection of baseline forest and socioeconomic data
• Collection of end-line forest and socioeconomic data
• Impact evaluation
• Funding proposal for medium term evaluation of impacts

Output 5: Data analysis and impact evaluation report

2019 2020

Year Income

Awake hosts Awake hosts Control Control

Indicator Target and date

# of beneficiary hosts 380 hosts with partnership acquisition M4 % of women that are beneficiary hosts 40% of the beneficiary hosts are women M4 # of products uploaded on Awake’s Marketplace At least 150 products uploaded in Awake’s platform M6 Marketing strategy delivered 3 reports on marketing strategy and results M12 E-learning platform delivered 1 free E-learning platform delivered M8 % of hosts that completed training through E-learning plaform 50% of hosts completed a course of the platform M12 % of hosts that received on-site training 10% of the beneficiary hosts received on-site training M10 Design of programme “living research/viviendo la investigación” completed 1 complete programme design M12 Data analysis and impact evaluation report 760 surveys M12

Project Indicators

• Select municipalities only from Amazon, Pacific and Orinoquia

regions

• Coordination with ecotourism proposal from E3-Tackling

Transformation-Kew

• Gender consideration
• Sustainability of components better explained
• Approaching PNN and MinCIT to discuss the proposal and

incorporate them as future stakeholders of the project.

UK Feedback Incorporation

• PNN approach and feedback incorporation*:
• Discussion of potential sites for biological stations and sustainable

tourism enhancement.

• Involve Colombian Universities that are part of the roundtable on

scientific tourism PNN

• Include national research priorities in the Programme design.
• Create a fund for conservation as part of the sustainable tourism

component.

Partners Feedback Incorporation

• MinCIT approach and feedback incorporation:
• Discussion of potential destinations to be included in the project – Vichada, Cauca,

Caquetá,

• Articulate sustainable tourism component to hosts that have been working with

MinCIT in the second phase of Turismo y Paz.

• Include a module of formalization in the e-learning platform e.g. how to obtain a RNT
• r comply with NTS, etc.
• Participant on HMA Skill Share Trip
• Contacts with bird experts
• Sustainable tourism indicators

Partners Feedback Incorporation

Succesfully contacted/interviewed [National Natural Parks] [Ministry of Trade, Industry and Tourism] [E3] Royal Botanic Gardens, Kew

Stakeholders

QUESTIONS?