Design Foundations M Bethancourt Unity Unity occurs when elements - - PowerPoint PPT Presentation

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Design Foundations M Bethancourt Unity Unity occurs when elements - - PowerPoint PPT Presentation

Jul 09, 2023 535 likes •1.15k views

ATLS 1100 Design Foundations M Bethancourt Unity Unity occurs when elements are made to look like they belong together, not as though they just happened to be placed randomly Unity exists when all elements are in agreement. Unity requires

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ATLS 1100

Design Foundations

M Bethancourt

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Unity

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Unity occurs when elements are made to look like they belong together, not as though they just happened to be placed randomly

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“Unity exists when all elements are in agreement. Unity requires that the whole design be more important than any element. Unity is therefore the goal of all design.”

  • Alex W. White
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Four Ways to Achieve Unity

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Proximity

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Similarity

Items that share similar position, size, color, shape or texture are seen as related and grouped

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Repetition and Rhythm

Recurring position, size, color, and graphic elements creates unity

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Theme with Variations

Alteration of a basic theme retains connectedness

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Gestalt

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Gestalt describes individual elements relating as unified in three ways

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Figure/Ground

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Closure or Completion

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Continuation

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