Design Foundations M Bethancourt Unity Unity occurs when elements - PowerPoint PPT Presentation

ATLS 1100 Design Foundations M Bethancourt

Unity

Unity occurs when elements are made to look like they belong together, not as though they just happened to be placed randomly

“Unity exists when all elements are in agreement. Unity requires that the whole design be more important than any element. Unity is therefore the goal of all design.” - Alex W. White

Four Ways to Achieve Unity

Proximity

Similarity Items that share similar position, size, color, shape or texture are seen as related and grouped

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Repetition and Rhythm Recurring position, size, color, and graphic elements creates unity

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Theme with Variations Alteration of a basic theme retains connectedness

Gestalt

Gestalt describes individual elements relating as unified in three ways

Figure/Ground

Closure or Completion

Continuation