CLIENT: METRO LA How might we improve bike security for commuters at - - PowerPoint PPT Presentation

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Sep 16, 2023 240 likes •586 views

FALL 2018 THIS PROPOSAL IS BROUGHT TO YOU BY: HAREN SORIL ARASELI SERRANO EDDIE MARTINEZ COLE VERCAMMEN CLIENT: METRO LA How might we improve bike security for commuters at Wilshire and Western? By creating an affordable and digital bike

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THIS PROPOSAL IS BROUGHT TO YOU BY: HAREN SORIL ARASELI SERRANO EDDIE MARTINEZ COLE VERCAMMEN FALL 2018

CLIENT: METRO LA

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How might we improve bike security for commuters at Wilshire and Western? By creating an affordable and digital bike lock rental service inclusive to all bike users within a secured area.

SLIDE 3 https://youtu.be/re-ZczDV8SU

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How might we improve bike security for commuters at Wilshire and Western?

Location/City Center

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Population

KOREATOWN

125,493 35 yrs $21,202 $40,866

Median age Per capita income Median household income

Census data:ACS 2017 1-year unless noted

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SCHOOL RETAIL COFFEE SHOPS METRO LINE BUS STOPS NIGHTLIFE RESTAURANTS BUSINESSES RESIDENCES LOADING AREA TRAFFIC CONGESTION SPA GROCERY STORES EVENTS

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How might we improve bike security for commuters at Wilshire and Western?

User

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Bike users who commute to and from the Wilshire and Western area looking for affordable and secured bike parking with efficient service.

COM∙MUT∙ER /kəˈmyo

͞ odər/

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BRITT WATSON

21 YEAR OLD FEMALE FULL-TIME STUDENT ON LOCATION TO SEE BOYFRIEND

DANNY MARTIN

35 YR OLD MALE FULL-TIME MARKETING EXECUTIVE AVID BIKER; IN THE AREA

“I’ve been staring at this thing for like five minutes and i’m like... what the hell...” “I like to be in control of the whole process...”

PAIN POINTS

1. FORGOT BIKE LOCK
2. WANTS TO USE LOCKERS

GOAL

1. STORE AND SECURE BIKE

FOR A FEW HOURS. PAIN POINTS 1.BIKE SAFETY 2.PROMOTION OF SERVICE GOAL

1. THEFT PREVENTION

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“The most likely group of people to ride a bike to work are those earning less than $10,000 a year.”

Federal government survey (2014)

Bicycle theft in California rose (on average) 10.9% each year.

FBI Uniform Crime Report

“Children from low-income and minority households, particularly blacks and Hispanics, are more likely to bike or walk to school than whites or higher-income students. “

McDonald, N., 2008

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How might we improve bike security for commuters at Wilshire and Western?

Concept

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1. Secure our users bikes. 2. Make the price affordable. 3. Create a quick and efficient service. 4. Make the product and/or service more discoverable.

WHAT WE NEED

(PER USER INTERVIEWS & RESEARCH)

1. Secure our users bikes. 2. Make the price affordable. 3. Create a quick and efficient service. 4. Make the product and/or service more discoverable.

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BIKE LOCKERS BIKE RAILS

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are currently on the waitlist for the Wilshire/Western bike lockers.

46 BIKE USERS

131 CULVER CITY 51 UNION STATION 133 N. HOLLYWOOD 47 17TH ST.SMC 79 PALMS 60 LA CIENEGA

1223 BIKE USERSare currently on the waitlist within the greater los angeles area.

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First Lock Second Lock

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MOST STOLEN BIKE COMPONENTS

Front Wheel Frame Back Wheel

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THE DIGITAL BIKE LOCK RENTAL SERVICE

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https://youtu.be/ngDrjXTb7Pg

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By creating an affordable and digital bike lock rental service within a secured area inclusive to all bike users, we will be able to improve bike security for commuters at Wilshire and Western

SLIDE 23 THE DIGITAL BIKE LOCK RENTAL H A R E N ▮ A R A S E L I ▮ E D D I E ▮ C O L E

THANK YOU.

If you’d like to see any extended information regarding our process or research, we are more than happy to show you. Besides what we’ve already presented, here’s a list of what else we have available: 1. Service Pricing & Hours of Operation 2. User Persona and User Site Activity 3. Types of Bike Locks 4. Types of Security 5. Interface Wireframes 6. Competitive/Comparative Analysis 7. Prototypes

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SERVICE PRICING & HOURS 3 hrs

$1.75

12 Hrs

DAY PASS

METRO TAP CARD

$5 $2 FOR CARD

DOES NOT INCLUDE PRICE PLAN

One Way Trip
Monthly Passes
Stored Value

SERVICE HOURS

6AM—10PM

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TASKS FEELINGS INFLUENCES PAIN POINTS OVERALL GOAL

Arrive safely Store Bike Go about her day Frustrated Concerned Confused Bike Safety Steps of Service Theft prevention Fast, efficient service Boyfriend Work Mobility

ZOIE BRAXTON

24 yr Old Female F/T Student P/T Sales Associate

Work/Commuting 4/5 Shopping 2/5 Personal Business 3/5 Social/Recreational 1/5 Bike Bus Walk Car Train

TYPE OF TRIP PURPOSE OF TRIP

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TYPES OF BIKE LOCKS

U-LOCK BRAIDED CHAIN ROPE MARINE CHAIN CABLE PROS : Very Secure CONS : Somewhat Heavy, Susceptible to lock picking and leverage attacks PROS : Long, Flexible, Durable CONS: Loose; exposes gaps. PROS: Extremely Secure, visual deterrent CONS: Too heavy, additional lock often required PROS: Lightweight, straightforward CONS: Easily broken with bolt cutters and other portable tools

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WHAT MAKES A SECURITY SYSTEM?

TOUCH SENSOR SECURITY CAMERAS HIGH DECIBEL ALARM GPS TARGETING Loud enough to hear. Shrill enough to send a burglar running. Hard to see or distant areas of the property. Sensitive to touch on

r movement of the

device/bicycle. Activates lock alarm. Information to know your location.

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KIOSK INTERFACE WIREFRAMES

1 3 4 5 2

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WESTERN/WILSHIRE

BIKE LOCKERS BIKE HUB . BIKE SHARE BIKE LOCKS .

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METRO BIKE LOCKERS

Western/Wilshire

METRO BIKE HUB

Hollywood/Vine

Service/Product

Metal locker for 1 bike only $24 for six months; $50 deposit refundable upon return of key Arranged in semi circle against a wall in groups of 8, can be found at some but not all stations Virtually 100% secure, lockers are rented out individually 3x6 in. sticker on the locker invites users to figure it out by calling or visiting blrs.metro.net Industrial grey. the perforations on the metal resemble a bicycle Uses a key. Open the locker, grab your bike and you're set! Available 24 hours a day for members, 64 spaces total and a repair facility. $60/yr, $12/mo, or $5/wk Located a short walk around the corner from the Metro station Very secure, but be careful not to leave valuables with bike as many people have access to facility Hours are 7-11am for those needing assistance from a staff member. info available at bikehub.com/metro Very green, keeping with the theme

f sustainability. Design promotes

ease of use. Members gain entry to the hub via a bike hub card or their California ID

Pricing Location/Accessibility Level of Security Content/Information Appearance/Aesthetics Usability

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Breeze Bike Share (Hulu)

Santa Monica

Metro Bike Share

Service/Product

Bicycle Rental $0.12/min, $7/hour, $25/month, $99/ yr $7/month (students) Located in Santa Monica, extending through Beverly Hills and Westwood to West Hollywood These bikes are seldom lost, and cost the company very little to replace

If you don’t return the bike within 100 feet of a Breeze station you will be charged $2. Receive $1 credit if you return a Breeze bike to a rack.

Real-time map provides information on the amount of bikes available at each hub You can complete the sign up process in a few minutes via computer or in the field. Compatible with Tap Cards Bicycle Rental $1.75/half-hour, $5/day, $17/month $150/year Must be returned to one of the docks in Santa Monica, DTLA, and Long Beach N/A Electric powered bikes are also in circulation, reaching speeds of 17mph Only available at 3 hubs in DTLA Also has real time map. Green aesthetic signifies that it is a Los Angeles Metro service. Poor readability on some screens that haven’t been updated. Screen height not ideal for everyone.

Pricing Location/Accessibility Level of Security Content/Information Appearance/Aesthetics Usability

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HOW CAN WE SUPPLY BIKE SECURITY FOR 46 BIKE USERS AT THE WILSHIRE AND WESTERN AREA?

DATA ANALYSIS PER METRO RESEARCH

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PROTOTYPES

PROTOTYPE 1 PROTOTYPE 2 PROTOTYPE 3 PROTOTYPE 4