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Client Behavior Change: Is Technology the Answer? July 30, 2018 cFive is a trademark of cFive Solutions, Inc. Introductions Jim Newman VP Sales & Marketing, cFive Solutions Guy Mahoney VP Engineering, cFive Solutions Why We Are Here


  1. Client Behavior Change: Is Technology the Answer? July 30, 2018 cFive™ is a trademark of cFive Solutions, Inc.

  2. Introductions Jim Newman VP Sales & Marketing, cFive Solutions Guy Mahoney VP Engineering, cFive Solutions

  3. Why We Are Here "PROTECTING THE COMMUNITY, SERVING JUSTICE AND CHANGING LIVES "

  4. Behavior Change Most behavior change frameworks fall into two categories: Behavior Change Theories Design Principles

  5. How Behavior Change Comes About Motivation Environmental Take Steps Epiphan y Change

  6. Why People Don’t Succeed Under-estimating the power of Rely on willpower triggers Ignoring the environment Focusing on abstract goals Failing to replace old Attempting big changes behaviors with new ones

  7. Does Technology Influence Behavior?

  8. Can Technology Persuade Behavior?

  9. Can Technology Persuade Behavior? Founded in 1963. Behavior change model. Uses philosophy of small changes lead to long‐term results.

  10. Can Technology Persuade Behavior? Facilitates the practical implementation of behavior change programs while integrating a clear understanding of how the program influences therapeutic targets.

  11. Can Technology Persuade Behavior? Video Link: https://youtu.be/Yq9J7ORksRY

  12. Why is Mobile Technology so Effective? Near Flexible Ubiquity Unparalleled Customizable Access Always Scalable Available Cost Automation Effective

  13. Smartphones: Game Changer How many smartphones are there in the U.S.? 2010: 62.7 Million 2017: _____ Million 2022: _____ Million (Est.) 2017: 224.3 Million 2022: 270.7 Million (Est) SOURCE: https://www.statista.com/statistics/201182/forecast‐of‐smartphone‐users‐in‐the‐us/

  14. Smartphones: Game Changer 77% Americans own a smartphone 92% age 18-29 own a smartphone Average US Adult checks cell phone 50 – 160+ times a day 90% smartphone owners use their phone for other uses, aside from calls and texting

  15. Smartphone: More Than A Phone 51% 90% 55% Purchase Get Goods Get News Directions 67% Listen to Music 9% 47% Mobile Dating Video Call 33% Watch Movie / TV or Chat 81% Text

  16. Big Leaps and Small Steps in Supervision Big Leaps Small Steps

  17. Advocating Tiny Habits Small Behavior Changes A Tiny Habit is a Behavior That… You Do Frequently Takes Little Time Requires Little Effort Based on model from BJ Fogg, Stanford University

  18. Choosing the right habits; enabling other habits SMALLER HABITS LARGER BEHAVIORS Keeping a Keeping Positive Making an commitmen t a job family member appointment

  19. Small Behavior Changes in Community Supervision Keeping Appointments

  20. Example of Small Behavior Changes in Community Supervision Catalyst I didn’t know I had an I forgot I appointment had an appointment I don’t know how to Did I attend? get there What did I learn?

  21. Exercise: Creating A Tiny Habit In Community Supervision Behavior Specific Outcome Map • Action • Who Go small! • Trigger • When • Motivation • Where • Reward

  22. Exercise: Changing Behavior Group Exercise: Find Employment Break the Large Leap into Small Steps.

  23. Exercise: Changing Behavior Group Exercise: Find Employment Starting point depends on individual Variables: Adult/Juvenile, Gender, Age, Education, Maturity Level, Level of Motivation to Change, etc. Some need more guided process/approach Reminders to get up, get dressed, get a haircut, find newspaper, etc.

  24. Group Exercise: What are the steps a client needs to take to become employed?

  25. Exercise: Changing Behavior Group Exercise: Find Employment Behavior Specific Outcome Map Go Small Who, When, Where Action, Trigger, Motivation, Reward START: Get Up, Get Dressed  Get Up, Get Dressed, Write down one job skill that you have  Get Up, Get Dressed, Write down one personal strength  Get Up, Get Dressed, Write down one job that could use your skills or strengths Leads to…  When you get off the bus, as you walk home take a picture of one place of business where you could work and text it to me

  26. cFive Worksheet from Presentation – Part 1

  27. cFive Worksheet from Presentation – Part 2

  28. “Nathan” Male, 23-years old Education Level: dropped out of school in grade 11 Offense: Shoplifting (less than $500) Currently Unemployed Skills/Job History: • Fast-food: 6 months at McDonalds, 4 months at Tacos to Go, 1 year at Chicken Supreme • Retail: 3 months at AutoZone, 8 months at T-shirts Plus • Construction: 4 months on roofing crew, 6 months at gravel pit Other: • Single • Lives with sister and her family

  29. “Albert” Male, 52-years old Offense: Trespassing, Burglary, breaking and entering Education Level: high school graduate Currently Unemployed Skills/Job History: has worked primarily as landscaping and snow removal laborer • Landscape and maintenance crew, XYZ Property Mgmt, 3 years • Landscape/snow removal team, Vista Senior Living complex, 2 years • Parking lot maintenance, Kmart, 1 year • Cart wrangler and parking lot crew, Green grocery store, 1.5 years Other: • Married, 4 kids (ages 8 - 27) • Spanish is primary language

  30. “Sarah” Female, 35-years old Offense: DUI Education Level: one year of junior college Currently Unemployed Skills/Job History: • ABC Accounting, receptionist/mail clerk, 1 year • Smith Real Estate, receptionist, 2 years • Applebee’s, Greeter, 3 years Other: • Divorced, 2 kids (ages 4 and 8) – primary care giver • First offense • Wrecked Car during incident, must rely on public transportation • Home is located 10 blocks from bus stop

  31. Group Exercise: Behavior Change vs Compliance (Positive vs Negative Reinforcement) Building Life Skills: Critical Thinking, Planning, Communication, Follow Through Encourage Accountability: Attend meetings, appointments, meet requirements. (community service, drug tests) Personal Development: Understand barriers, identify triggers, learn problem resolution processes, facilitate positive relationships, identify resources/influencers/mentors Long‐term Coping Mechanisms: Learn how to map out processes, identify situational roadblocks, Empower / Build Self Esteem: Feedback loops provide positive, accomplishments, reward positive behavior

  32. Future Uses for Technology for Behavior Change in Community Supervision Engage Clients And Contribute To Their Success Is Vital.

  33. Can Software Change Client Behavior? • What We Do Now • Starts with small changes • Technology as a force multiplier • Long-Term View: Technology, Behavior Change, and Community Supervision (Long-term Change) Based on model from BJ Fogg, Stanford University

  34. Use Technology to Reinforce Case Plans Enforce incentive and sanctioning strategies Standardizing responses Immediate/swift reaction Promote/reinforce positive actions Provide reminders and notifications

  35. For Recap of Tiny Habit Group Exercise Please provide us your name and email

  36. Discussion and Questions

  37. Contact Info Jim Newman jnewman@cfive.com Guy Mahoney gmahoney@cfive.com

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