SLIDE 1 July 30, 2018
cFive™ is a trademark of cFive Solutions, Inc.
Client Behavior Change: Is Technology the Answer?
SLIDE 2
Introductions
Jim Newman VP Sales & Marketing, cFive Solutions Guy Mahoney VP Engineering, cFive Solutions
SLIDE 3
Why We Are Here
"PROTECTING THE COMMUNITY, SERVING JUSTICE AND CHANGING LIVES"
SLIDE 4
Behavior Change
Most behavior change frameworks fall into two categories: Behavior Change Theories Design Principles
SLIDE 5 How Behavior Change Comes About
Motivation
Environmental Change Take Steps Epiphany
SLIDE 6 Why People Don’t Succeed
Rely on willpower Ignoring the environment Failing to replace old behaviors with new ones Under-estimating the power of triggers Focusing on abstract goals Attempting big changes
SLIDE 7
Does Technology Influence Behavior?
SLIDE 8
Can Technology Persuade Behavior?
SLIDE 9 Can Technology Persuade Behavior?
Founded in 1963. Behavior change model. Uses philosophy of small changes lead to long‐term results.
SLIDE 10
Can Technology Persuade Behavior?
Facilitates the practical implementation of behavior change programs while integrating a clear understanding of how the program influences therapeutic targets.
SLIDE 11
Can Technology Persuade Behavior?
Video Link: https://youtu.be/Yq9J7ORksRY
SLIDE 12 Why is Mobile Technology so Effective?
Near Ubiquity Automation Always Available Unparalleled Access Flexible Cost Effective Scalable Customizable
SLIDE 13 Smartphones: Game Changer
How many smartphones are there in the U.S.?
2010: 62.7 Million 2017: _____ Million 2022: _____ Million (Est.)
2017: 224.3 Million 2022: 270.7 Million (Est) SOURCE: https://www.statista.com/statistics/201182/forecast‐of‐smartphone‐users‐in‐the‐us/
SLIDE 14
Smartphones: Game Changer 77% Americans own a smartphone 92% age 18-29 own a smartphone
Average US Adult checks cell phone 50 – 160+ times a day 90% smartphone owners use their phone for other uses, aside from calls and texting
SLIDE 15 Smartphone: More Than A Phone 51%
Purchase Goods
90%
Get Directions
33% Watch Movie / TV 55%
Get News
67%
Listen to Music
9%
Mobile Dating
47%
Video Call
81%
Text
SLIDE 16 Big Leaps and Small Steps in Supervision
Big Leaps Small Steps
SLIDE 17 Advocating Tiny Habits Small Behavior Changes
Based on model from BJ Fogg, Stanford University
You Do Frequently Takes Little Time Requires Little Effort
A Tiny Habit is a Behavior That…
SLIDE 18 Choosing the right habits; enabling other habits
Making an appointment Keeping a commitment Keeping a job Positive family member
LARGER BEHAVIORS SMALLER HABITS
SLIDE 19
Small Behavior Changes in Community Supervision
Keeping Appointments
SLIDE 20 Example of Small Behavior Changes in Community Supervision Catalyst
I didn’t know I had an appointment I forgot I had an appointment I don’t know how to get there Did I attend? What did I learn?
SLIDE 21 Exercise: Creating A Tiny Habit In Community Supervision
Go small!
- Who
- When
- Where
- Action
- Trigger
- Motivation
- Reward
Behavior Specific Outcome Map
SLIDE 22
Exercise: Changing Behavior Group Exercise: Find Employment
Break the Large Leap into Small Steps.
SLIDE 23
Exercise: Changing Behavior Group Exercise: Find Employment
Starting point depends on individual
Variables: Adult/Juvenile, Gender, Age, Education, Maturity Level, Level of Motivation to Change, etc.
Some need more guided process/approach
Reminders to get up, get dressed, get a haircut, find newspaper, etc.
SLIDE 24
Group Exercise:
What are the steps a client needs to take to become employed?
SLIDE 25 Exercise: Changing Behavior Group Exercise: Find Employment Behavior Specific Outcome Map
Go Small Who, When, Where Action, Trigger, Motivation, Reward START: Get Up, Get Dressed
- Get Up, Get Dressed, Write down one job skill that you have
- Get Up, Get Dressed, Write down one personal strength
- Get Up, Get Dressed, Write down one job that could use your skills
- r strengths
Leads to…
- When you get off the bus, as you walk home take a picture of one
place of business where you could work and text it to me
SLIDE 26
cFive Worksheet from Presentation – Part 1
SLIDE 27
cFive Worksheet from Presentation – Part 2
SLIDE 28 “Nathan”
Male, 23-years old Education Level: dropped out of school in grade 11 Offense: Shoplifting (less than $500) Currently Unemployed Skills/Job History:
- Fast-food: 6 months at McDonalds, 4 months at Tacos to Go, 1
year at Chicken Supreme
- Retail: 3 months at AutoZone, 8 months at T-shirts Plus
- Construction: 4 months on roofing crew, 6 months at gravel pit
Other:
- Single
- Lives with sister and her family
SLIDE 29 “Albert”
Male, 52-years old Offense: Trespassing, Burglary, breaking and entering Education Level: high school graduate Currently Unemployed Skills/Job History: has worked primarily as landscaping and snow removal laborer
- Landscape and maintenance crew, XYZ Property Mgmt, 3 years
- Landscape/snow removal team, Vista Senior Living complex, 2 years
- Parking lot maintenance, Kmart, 1 year
- Cart wrangler and parking lot crew, Green grocery store, 1.5 years
Other:
- Married, 4 kids (ages 8 - 27)
- Spanish is primary language
SLIDE 30 “Sarah”
Female, 35-years old Offense: DUI Education Level: one year of junior college Currently Unemployed Skills/Job History:
- ABC Accounting, receptionist/mail clerk, 1 year
- Smith Real Estate, receptionist, 2 years
- Applebee’s, Greeter, 3 years
Other:
- Divorced, 2 kids (ages 4 and 8) – primary care giver
- First offense
- Wrecked Car during incident, must rely on public transportation
- Home is located 10 blocks from bus stop
SLIDE 31 Group Exercise: Behavior Change vs Compliance
(Positive vs Negative Reinforcement)
Building Life Skills: Critical Thinking, Planning, Communication, Follow Through Encourage Accountability: Attend meetings, appointments, meet
- requirements. (community service, drug tests)
Personal Development: Understand barriers, identify triggers, learn problem resolution processes, facilitate positive relationships, identify resources/influencers/mentors Long‐term Coping Mechanisms: Learn how to map out processes, identify situational roadblocks, Empower / Build Self Esteem: Feedback loops provide positive, accomplishments, reward positive behavior
SLIDE 32
Future Uses for Technology for Behavior Change in Community Supervision Engage Clients And Contribute To Their Success Is Vital.
SLIDE 33 Can Software Change Client Behavior?
- What We Do Now
- Starts with small
changes
multiplier
Technology, Behavior Change, and Community Supervision (Long-term Change)
Based on model from BJ Fogg, Stanford University
SLIDE 34
Use Technology to Reinforce Case Plans Enforce incentive and sanctioning strategies
Standardizing responses Immediate/swift reaction Promote/reinforce positive actions Provide reminders and notifications
SLIDE 35
For Recap of Tiny Habit Group Exercise
Please provide us your name and email
SLIDE 36
Discussion and Questions
SLIDE 37
Contact Info
Jim Newman jnewman@cfive.com Guy Mahoney gmahoney@cfive.com