City Magnets II: Benchmarking the Attractiveness of 50 Canadian - PowerPoint PPT Presentation

City Magnets II: Benchmarking the Attractiveness of 50 Canadian Cities ISRN 12TH Annual National Conference RENAISSANCE TORONTO HOTEL DOWNTOWN May 5-7, 2010 Mario Lefebvre Director, Centre for Municipal Studies www.conferenceboard.ca

What’s New • Analysis conducted at the city level rather than at the CMA level, making it easier for city officials to use the results in their policy choices. • Analysis broken down by level of education. This is a very important breakthrough. The study investigates whether certain attributes appeal more to university-educated migrants while other appeal more to non-university-educated migrants. www.conferenceboard.ca

The Premise • According to the 2006 Census, 2/3 of Canada’s population growth between 2001 and 2006 was attributable to net immigration. • Statistics Canada predicts that by 2030, net immigration will account for ALL of Canada’s population growth. • Therefore, if a city is unable to attract people, it will be faced with weak population growth down the road, which does not bode well for its economic potential . www.conferenceboard.ca

The Premise • The “people go where the jobs are” paradigm is slowly changing and we believe that it will keep on changing. • Given the aging of the population and the impact that this will have on the labour force, more and more businesses will choose to locate in cities with a relatively big pool of skilled labour, allowing them to grow over the short, medium and long term. • As a result, a city that struggles to attract people will also struggle to attract businesses—yet another blow to the future prosperity of that city. www.conferenceboard.ca

Methodology • 41 indicators are used to measure a city’s attractiveness to people • Indicators are split between seven domains: Economy, Education, Environment, Health, Housing, Innovation and Society www.conferenceboard.ca

Methodology • For each indicator, a grade of A, B, C or D is distributed to each city, using the following formula: (Highest Score – Lowest Score) / 4 • Top quartile gets an A, second quartile a B, etc. www.conferenceboard.ca

Methodology • Scores for each indicator are then normalized, allowing for the calculation of overall scores by domain. This is done using the following formula: (Score – Lowest Score) / (Highest Score – Lowest Score) • That way, the highest score gets a 1 and the lowest score gets a 0. The domain score is the average score of all the indicators of that domain. www.conferenceboard.ca

Society • 14 indicators, covering: • Accessibility: mode of travel, population density, access to culture • Diversity: foreign-born population, age of population, multilingualism • Social cohesion: immigrant success, crime, gender equality, poverty • Creativity: cultural employment www.conferenceboard.ca

Source: The Conference Board of Canada. a n w o l e K n o o t a k s a S s e r e i v i R - s i o D r Society n T h o J t n i a S y a n e u g A a S www.conferenceboard.ca d r o f t n a r B l a e r t n o M o t n o r o T 0.8 0.6 0.4 0.2 0.0

Health • 4 indicators • Hospital beds per 100,000 population • General practitioners per 100,000 • Specialist physicians per 100,000 • Proportion of population employed in health- care services www.conferenceboard.ca

Health A D 1.0 0.8 0.6 0.4 0.2 0.0 l e y y a n n l m u a m d e r n s d l i a e l i e u b w o ' a v n a o i r r g n g H a a o r r n e a t e a o h t d a h a u r s l h p e u n f t L u g n m i s h o d i B a g k r h m r g u i u S b t s J n n u t r s h c o n q a a a a m O o s i B c t . b K o o G i V r M i t m i a K b s B S L C R s C A h i c M i R Source: The Conference Board of Canada. www.conferenceboard.ca

Economy • 7 indicators, including: • GDP level • GDP growth • Employment growth • Unemployment rate • Disposable income per capita www.conferenceboard.ca

Economy A D 1.0 0.8 0.6 0.4 0.2 0.0 l y n n a n n m d a l r l y h e n y s a i y s o r o w u a o o r v a k h g a e a e é r a o s t e h t t a n u o o u B r a l r g n c l f n d i u g t L t è e o t o m b J h n i i l o n n n a u u r r i g r u r d v s o e a o m a i t a b o q n C a g u i W n O M h r d M R r b H o o V a d S i B e n t a r - C a L S E h e u s S r C S i t e h o e t T . r P a t T S e r G Source: The Conference Board of Canada. www.conferenceboard.ca

Environment • 4 indicators • Average monthly maximum temperature • Domestic water usage • Air quality advisory days • Median driving distance to work for solo commuters www.conferenceboard.ca

Environment A D 1.0 0.8 0.6 0.4 0.2 0.0 a a a y n e r d l n l d s m e n i a a e i n n e u l ' n o a r h r k l n g é a v i o i r e o w h o o t v g o h r u r l u g f t t u g t u k o o m J s o e c i a n o n u g u a S t l r i J R s c h t i o o V e b q n l a O n s r n c M b K . r o o u V i t i e i a a s b S C R L B h V S s A S i M Source: The Conference Board of Canada. www.conferenceboard.ca

Education • 4 indicators • Proportion of the population with a bachelor’s degree • Proportion of the population with an advanced degree (master’s, doctorate, law, medicine) • Number of teachers (elementary and secondary per school age population • Number of professors and college instructors per 1,000 adult population www.conferenceboard.ca

Source: The Conference Board of Canada. e g d i r b m a n a w C o l e y K e r r u S n h o J t n a i a w S a h s Education O d r o f D t n a n r B o t p m a l i r u B e u g n l o a L v a A L e i r www.conferenceboard.ca r a B d r o f s t o y b a b n A e u g n a o S t s g n i o K o l r e t a 1.0 0.8 0.6 0.4 0.2 0.0 W

Innovation • 5 indicators • Productivity level and growth • Proportion of workers employed in natural and applied sciences • Proportion of workers employed in computer and high-technology occupations • Number of university graduates with a major in engineering, mathematics, or computer, applied, and physical science www.conferenceboard.ca

Innovation A D 1.0 0.8 0.6 0.4 0.2 0.0 l e y a y n a a e l a n y d h d e l y s i y s l e i r w u o w n v o a r i g r r k g a e a e H r r r o o e t a t w n d u o a u a B r r l a g c n f u i f u L e è t i o t o m b s h o d n B l r i t n a g r r i S b u r O r d t s l v n o a e e a a o b n o C g m u O i o M h d r R b K r o b H a S B m e a t n b r - L a S h e u s C r A h C S i t e h o c e t T i . r P a R t T S e r G Source: The Conference Board of Canada. www.conferenceboard.ca

Housing • 3 indicators • Percentage of household income spent on mortgages • Percentage of household income spent on rent • Percentage of homes in need of major repair www.conferenceboard.ca

Source: The Conference Board of Canada. h g u o r o b a r e i r t o e t P c i V y b a n r u B d n o m h c e i R i r r a B Housing D m a l t i u q o a C w a h s O r e v u o c A n e a k V o www.conferenceboard.ca o r b r e e l h l i S v k a O y a n e u g a y S r a g l a C s i v é L 1.0 0.8 0.6 0.4 0.2 0.0

Weights of Each Category in University- Educated’s Decision to Move Society Economy 20% 13% Education 21% Innovation 19% Housing Environment Health 7% 12% 8% www.conferenceboard.ca

Weights of Each Category in Non- University-Educated’s Decision to Move Society 20% Economy 32% Innovation 8% Housing 6% Health Education 8% 10% Environment 16% www.conferenceboard.ca

Final Ranking: Who Is Attractive and Who Is Not A B 1.0 0.8 0.6 0.4 0.2 0.0 a y r n a n n e l s m o l e r w i ' i a l o o o n r l a H v a i o t h t v l a h g u n h s r t g k e t d o l o o c k g t a u a t O n J i r n c m a V C a a O o i n . W K d M V m t a S E V h c i R Source: The Conference Board of Canada. www.conferenceboard.ca

Final Ranking: Who Is Attractive and Who Is Not B C 1.0 0.8 0.6 0.4 0.2 0.0 x s h o n a c n u d e g a a i p t o n e o a n v k e g n f l i b d é t e o i o p g e o u l g é n a L o i n m u e a r n n u o o H r i G R t s i n h b L Q l a T s r i c r u W G i e i s B R h s S i M Source: The Conference Board of Canada. www.conferenceboard.ca