Ciara & Thenuki 18.9 | will the stages for the development of a - PowerPoint PPT Presentation

Ciara & Thenuki

18.9 | will the stages for the development of a service be the same as for a product? A) the same B) Different Give reasons for your answers

Predictions • We think it will be mostly the same as a service. • We think it is the same idea for a service and a product because some of i same steps are taken in the developing process.

The same • Idea generation: for both you will need a good idea at first. • Product screening: in both you will discard the unworkable ones and give the successful ones more thought. • Concept development: in both you will need to find the USP of consumers especially in a product but can be needed for a service as well. • Feasibility study: to see if it is possible to create this product/service. • Pro type development: having a sample of your service/product. • Test marketing: to test the service/product on a consumer and possible faults in a service/product. • Instead of product launch you can have a service launch into the market or industry.

Differences • Product launch: you will have to have a service launch not a product. • You don’t need to find out if you can physically build a service. • It is easy to return a product because in return the customer will get a replacement or a return product but if a customer is not happy with a service can not be returned to the service provider. • It is more difficult to compare the quality of services then it is to compare physical hand-held products.