Ciara & Thenuki 18.9 | will the stages for the development of a - - PowerPoint PPT Presentation

Ciara & Thenuki

18.9 | will the stages for the development of a service be the same as for a product?

A) the same B) Different Give reasons for your answers

• We think it will be mostly the

same as a service.

• We think it is the same idea for a

service and a product because some of i same steps are taken in the developing process.

Predictions

The same

• Idea generation: for both you will need a good idea at first.
• Product screening: in both you will discard the unworkable ones and

give the successful ones more thought.

• Concept development: in both you will need to find the USP of

consumers especially in a product but can be needed for a service as well.

• Feasibility study: to see if it is possible to create this product/service.
• Pro type development: having a sample of your service/product.
• Test marketing: to test the service/product on a consumer and

possible faults in a service/product.

• Instead of product launch you can have a service launch into the

market or industry.

Differences

• Product launch: you will have to have a service launch not

a product.

• You don’t need to find out if you can physically build a

service.

• It is easy to return a product because in return the

customer will get a replacement or a return product but if a customer is not happy with a service can not be returned to the service provider.

• It is more difficult to compare the quality of services then it

is to compare physical hand-held products.