Childhood Obesity London Borough of Hammersmith & Fulham Royal - - PowerPoint PPT Presentation

Childhood Obesity

London Borough of Hammersmith & Fulham Royal Borough of Kensington & Chelsea Westminster City Council November 2015

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Purpose of the Childhood Obesity JSNA

It:

• Gathers evidence about childhood obesity, its causes, extent

and consequences enabling a shared understanding of the size of the local problem

• Identifies what we are doing now to support our residents
• Stimulates debate about what more we could or should do to

support our residents to move more and eat healthier

• Provides a baseline for future measurement of the

effectiveness of what we do

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Rates of childhood obesity

Reception Year (4-5 year olds)

Hammersmith & Fulham Kensington & Chelsea Westminster London England % children overweight 11.4 13.4 12.5 12.3 13 % of children obese 8.9 9.6 10.7 10.8 9.5 Total 20.3 23.0 23.2 23.1 22.5 Year 6 (10-11 year olds) Hammersmith & Fulham Kensington & Chelsea Westminster London England % children overweight 15.2 14.8 14.4 15.2 14.4 % of children obese 22.4 21.3 25.6 22.4 19.1 Total 37.6 36.1 40.0 37.6 33.5

Prevalence of excess weight by school year (NCMP 2013/2014)

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Over

1 in 3

children are overweight or obese in Year 6 (NCMP 2013/2014) Nearly

1 in 4

children are overweight or obese in Reception (NCMP 2013/2014)

Rates of childhood obesity

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Costs of childhood obesity

Overweight adolescents have a 70% chance of becoming overweight or obese adults

• In 2015, the treatment costs of obesity in London are estimated to be

between £37 million - £195 million

• An obese child in London is likely to cost around £31 per year in direct

costs which could rise to £611 per year if they continue to be obese in

• adulthood. This projection is likely to be an underestimate

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Tackling obesity is complex

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Predictors of childhood obesity

Association between income deprivation affecting children and year 6 obesity levels by ward

Page 8 Swinburn et al. Lancet 2011; 378:804-14

National and local action is required

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The Tackling Childhood Obesity Programme – One system, three strands

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Healthy Weight Services Environment Pilot

2.Whole council partnership to ensure that environment and facilities support newly learnt behaviours and identified needs Communications ASC FCS Planning Leisure Housing Transport Parks Legal

• 1. Provision of

comprehensive services accessed by children and their families via recognised Pathways Education Health Care Voluntary Sector

• 3. Engaged communities tell

us ‘what works’ for them Local agencies work together to deliver solutions

Research, Evidence and Evaluation

Informs Supports

Retail Employers Private Providers NHS and other providers

The overall objective of the programme is: T

• halt and reverse the rising trend in childhood obesity across the shared

services area

AIM

• Whole system pilot to test community-level

intervention model.

• Focused on small, highly deprived area.
• Targeted at children, young people, families and

community settings.

COMMUNITY APPROACH - GO GOLBORNE

WWW.RBKC.GOV.UK/GOGOLBORNE

KEY ACTIVITIES

• Themed social marketing

campaign.

• Training and development.
• Consistent messages.
• Environmental improvements.
• Community development.

KEY FEATURES

• Political support.
• Multi-level and multi-stakeholder participation.
• Large scale social marketing campaigns.
• Sound evidence base.
• Robust evaluation.

SIX THEMES 5-a-day Active travel Sugar swaps Active play Snack check Screen time

www.rbkc.gov.uk/gogolborne

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How can you help?

• 1. Any comments or feedback welcome
• 2. What can you do to tackle childhood obesity in your

day to day work with children and young people?

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Jessica Nyman JSNA Manager jnyman@westminster.gov.uk