[PPT] - Chico Area Recreation and Park District Conversation Guide PowerPoint Presentation

SLIDE 1

Conversation Guide

Preparing for 2020 Electoral Success May 16, 2019

Chico Area Recreation and Park District

SLIDE 2

1. Communication Update
2. Reminders on the Process
3. Next Steps / On the Horizon...
4. Board Discussion / Q&A (throughout)

Intro

2

Meeting Objectives

SLIDE 3

Early Listening

Time is your most valuable resource!

Feasibility Education & Prep Election Assess & Listen Post Election

Board Action Election Day

1. Your community is unique.
2. Listening is a lost art.
3. People support what they

help create.

3

An Informational Communication Effort employs both

Art & Science.

SLIDE 4

The Science of Communication CARD Voter Profile

*HH = Households

4

Descriptor Voters - # Voters - %

ALL Voters

61,587 Voters / 36,134 HH

68% Mail / 32% Poll

100%

LIKELY Voters March 2020

42,202 Voters / 26,647 HH

73% Mail / 27% Poll

69%

LIKELY Voters

Nov. 2020

52,295 Voters / 31,541 HH

71% Mail / 29% Poll

85%

SLIDE 5

Communication Update

Over the past 3 months, CARD leaders and staff members have engaged the local community in a two-way conversation about Chico’s park and recreation NEEDS.

5

We’re Listening!

70 YEARS OF PARKS AND RECREATION SERVICES HERE IN CHICO

We’re Listening!

Questions/Comments: Date:_______

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Our Growing Parks and Recreation Needs

SLIDE 6

Communication Update

We’ve held dozens of meetings, and heard from more than 100 Chico residents in all corners

f the community.

We’ve talked to:

Education communities: CSU Chico, Chico USD, Butte College
Chamber of Commerce
Neighborhood associations
Senior groups: Olli, CARD Senior Program, Passages
Health, youth sports and lifestyle organizations: EBHB,

Chico Area Swim Association, Butte United Soccer

City of Chico staff

SLIDE 7

Themes

7

Here’s some of what we’ve heard:

“Clean and safe parks are important” “Student safety and safety in our community is highest priority”

“Are CARD and the City of Chico discussing the option of CARD maintaining Bidwell Park?”

“An aquatics center is needed in Chico” “Chico needs to have additional youth sports facilities to meet the needs of the community” “Where does our money come from?” “How are we handling PERS?”

SLIDE 8

Themes

8

“More leisure activities for seniors” “Could CARD increase summer programming and fees to increase revenue?” “Need for sports facilities for CSU Chico to accommodate education, intramural sports and school sponsored athletic teams “Classroom spaces… They need multi-media for all rooms, and accessibility and parking are a must” “Make sure that it is clear how any money is being used. Be transparent.” “Wants to see agencies working together to achieve results”

And here’s some more…

SLIDE 9

Recommendation

9

CliffordMoss recommends that:

1) Chico Area Recreation and Park District proceed to the March 2020 ballot with the proposed parcel tax measure only and plan for the bond measure at a later date. 2) CARD continues and increases its informational and educational outreach with its community ahead of the parcel tax measure being placed on the March 2020 ballot.

SLIDE 10

March 2020 Election Scenario

Ø March-May 2019 Early Listening – Round 1

Planning / Early Opinion Leader Conversations

COMPLETE!

Ø June-September Listening/Engagement – Round 2

Extensive Educational and Informational Community Outreach Ballot Measure Prep / Plan Shared Broadly

Ø September Early Board Ballot Package Review Ø Late October Board Action – Calling for an Election Ø November 15, 2019

Butte County Filing Deadline (March 2020 Election)

CAMPAIGN WINDOW

Ø Dec/Jan/Feb/March Campaign Window Ø March 3, 2020 ELECTION DAY! 10

SLIDE 11

What’s Next?

Community Engagement Work

Focus: CONTINUE EDUCATION

Extensive Educational and Informational Community Outreach
Direct Mail
Local Media
Online Activity
Ballot Preparation
Other…

People Support What They Help Create!

11

SLIDE 12

Communication is Key!

Feasibility Education & Prep Election Assess & Listen Post Election

Board Action Election Day

Public Education/Communication & Ballot Preparation

Pre-ElectoralPhases 1 and 2 Electoral Window

1 2 3

12

SLIDE 13

Process

SLIDE 14

Strategic Reminder: Approach

District Due Diligence

Budget, CARD Needs, Finance, Legal, Logistics, etc…

Track 1 Board Engagement & Education

NEED, Process, Info/Data/Research, Consensus, etc…

Stakeholder & Opinion Leader Engagement

“People Support What They Help Create.”

Track 2 Track 3

Feasibility Education & Prep Election Assess & Listen Post Election

14

SLIDE 15

GOALS: Educate residents

about CARD Services &

Needs. Define a measure that

meets those services and needs AND is in alignment with the Chico community.

BENEFIT: Increased

awareness + understanding of CARD Services, Needs, plan and community expectation for standard of coverage. People support what they help create.

Strategic Reminder: Lead with NEED

15

SLIDE 16

5111 Telegraph Ave. #307 Oakland, CA 94609 www.cliffordmoss.com Phone: (510) 907-3195