CalFresh EBT at Farmers Market Chico Certified Farmers Market Board - - PowerPoint PPT Presentation

CalFresh EBT at Farmers’ Market

Chico Certified Farmers Market Board Presentation September 21, 2016 – 6PM at the Chico Grange

Jenny Breed, MA

Projec ect O Over erview ew

• Duration: 10/1/15 - 9/30/18
• Funding Agency: USDA-FNS-SNAP-Farmers’

Market SNAP Support Grant (SNAP is called CalFresh in California.)

• Funding Amount: $250,000
• Key Objective: Increase CalFresh EBT (Electronic

Benefits Transfer) redemption at farmers’ markets in the North Valley

Pro roje ject S Summary ry

• Promotion: leveraging CalFresh Outreach

contract to include “using your CalFresh EBT at farmers’ markets”

• Approaches: signage, CalFresh EBT machine

assistance, market walks, cooking demos/tastings, training 40 times/yr. at CCFM’s

• Evaluation: CF EBT redemption data collected and

analyzed

1st

st Year

ear S Succes esses es

• Intern Team of 4-6 with 6 roles at market
• Leveraging CalFresh Outreach contract
• Market Walks
• Flags and Banners

Inter ern t team eam

• Market team 3/4 at Wed.,

5/6 at Sat.

• Six market roles; food prep,

food safety, EBT machine, CalFresh application, survey, market walks

• Intern at Market Manager

Booth

Lev ever erag aging C Cal alFres esh Outreac each

• Cross promotion; all materials and presentations

have both CF and Use CF EBT at FM’s

• Cross outreach; all community events and

materials distributions promote both CF assistance and Use CF EBT at FM’s

• Cross training in CalFresh messaging, eligibility, and

application assistance

Ma Marke ket t Walks ks

• Invite from tasting booth and/or EBT machine at

market manager booth

• Walk can be 5-30 minutes, flexible messages
• Model asking farmers/vendors questions or

tastings

• Intros to farmers/vendors and special facts
• Provide FM orientation and tips for using CF EBT

tokens

Flag ags an and Ban anner ers

• 8 foot flags along street
• Two to four retractable

banners in market

• CalFresh EBT accepted

here to each farmer/vendor with clip

1st

st Year

ear D Dat ata

• 42 CCFM markets
• 4,955 food demos/tasting
• 121 market walks
• 5,143 participants
• 38 CalFresh applications
• 4,166 materials distributed
• See hand-out for CF EBT transaction and

redemption data

Surve vey y Summar ary c y collected af after e eac ach t tast asting

• 95% of participants surveyed stated that they

liked the sample that was prepared

• 94% stated that they would purchase the items

at the farmers’ market

• 95% of participants thought they could make the

item and would serve or eat the item at home

• 9% of participants were currently receiving

CalFresh

Conta tact ct Infor formation

• n

CSU, Chico, Center for Healthy Communities (CHC) http://www.csuchico.edu/chc/ Jenny Breed Program Director jbreed@csuchico.edu

This project has been funded at least in part with Federal funds from the U.S. Department of Agriculture. The contents of this publication do not necessarily reflect the view or policies of the U.S. Department of Agriculture, nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S. Government.