Food Access Programs, Farm Sales, & Farmers Market Viability - - PowerPoint PPT Presentation
Food Access Programs, Farm Sales, & Farmers Market Viability Colleen Donovan Washington State Farmers Market Association (WSFMA) colleen@wafarmersmarkets.org SNAP Programming to Support Farmers & Engage Consumers September 17,
Food Access Programs, Farm Sales, & Farmers Market Viability
SNAP Programming to Support Farmers & Engage Consumers September 17, 2018
Colleen Donovan
Washington State Farmers Market Association (WSFMA) colleen@wafarmersmarkets.org
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USDA AMS Cooperative Agreement (FFY17) Kent Farmers Market, August 2017
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Accepted Here! Food Access Programs at Washington State FMs Colleen Donovan, Rita Ordóñez, Karen Kinney, Suzanne Briggs, Marcy Ostrom
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WIC FMNP: Low-income women and children Senior FMNP: Low-income adults over 60
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per FARMERS MARKET STATEWIDE, 2015
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$- $20,000 $40,000 $60,000 $80,000 $100,000 WIC Redemptions
Average $7,307
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$- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Not High Food Access Sales:
114 FMs
High Food Access Sales:
37 FMs Farmers Markets SNAP &/or FMNP Sales
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$- $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65
Average $5,144
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Data Analysis 114
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Market Manager Surveys 68
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Shopper Rapid Market Assessmt 6
High sales
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Farm Vendor
Interviews
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At RMAs
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0% 20% 40% 60% 80% Not important Somewhat important Important Very important No opinion Not familiar with SNAP & FMNP programs
How important is it to you that low income people can shop at this farmers market with SNAP EBT (food stamps) or WIC / Senior FMNP?
Everett Farmers Market percent Olympia Farmers Market percent South Perry Farmers Market percent
2017 Rapid Market Assessment (RMA) Teams
Everett FM Olympia FM South Perry FM Wenatchee Valley FM Kent FM Proctor FM
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Many varieties of promotion on a weekly basis including social media, day of signage, vendor signage, promotion on printed media and partnerships with local SNAP administrators. Really good customer service and we handle all the transactions for the farmers, we do all the marketing, outreach, customer service, signage We are working to counter the perception of farmers markets as "boutique" and demonstrate that they are accessible to everyone. Really good customer service and we handle all the transactions for the farmers, we do all the marketing, outreach, customer service, signage
Managers
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Farm Vendors
Offers lots of options to people to spend $ and market is very accessible (location, schedule, how often open) . That the WIC coupons are given out right here. Shoppers will come with questions about WIC and they can direct shoppers to the WIC booth, then the shoppers will come right back with vouchers to spend. Signage is good to let people know, all vendors know how to take the coins/tokens.
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75% 21% 4%
% % % No Food access is included in Food access is primary
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Mission - Our mission is to help local farms thrive, link farmers to markets and supporters, and build healthy communities through connections to local food. Vision - Our vision is of strong farms, thriving local food economies, and healthy communities where farming is valued as central to our heritage and our future.