Food Access Programs, Farm Sales, & Farmers Market Viability Colleen Donovan Washington State Farmers Market Association (WSFMA) colleen@wafarmersmarkets.org SNAP Programming to Support Farmers & Engage Consumers September 17, 2018 1
Samantha Schaffstall & Karen Kinney USDA AMS Cooperative Agreement (FFY17) Kent Farmers Market, August 2017 2
Accepted Here! Food Access Programs at Washington State FMs Colleen Donovan, Rita Ordóñez, Karen Kinney, Suzanne Briggs, Marcy Ostrom 3
Farmer ers M Market Promotion Program am (FMNP NP) WIC FMNP : Low-income women and children Senior FMNP : Low-income adults over 60 • June to October • Paper checks - $4.00 each • WIC: $20/season Senior: $40/season • 4
Average SNAP: $5,956 Average FMNP: $7,307 per FARMERS MARKET STATEWIDE, 2015 5
FMNP Sales by by F FM: f from < <$50 to to >85K $100,000 $80,000 $60,000 Average $40,000 $7,307 $20,000 $- WIC Redemptions 6
Hi High f food d acce ccess s s sales farmers markets SNAP $7,000 + or FMNP $10,000 + 7
FMs by by Food d Access Sales $100,000 $90,000 $80,000 SNAP &/or FMNP Sales High Food $70,000 Access $60,000 Sales: 37 FMs $50,000 $40,000 $30,000 Not High Food Access $20,000 Sales: $10,000 114 FMs $- Farmers Markets 8
SNAP Sales at FM in 2017 (n=66) $45,000 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 Average $5,144 $10,000 $5,000 $- 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 9
Method ods 1 2 3 4 Shopper Farm Market Rapid Vendor Manager Data Market Analysis Interviews Surveys Assessmt 114 35 68 6 At RMAs High sales 10
How important is it to you that low income people can shop at this farmers market with 80% SNAP EBT (food stamps) or WIC / Senior FMNP? 60% 40% 20% 0% Not important Somewhat Important Very important No opinion Not familiar important with SNAP & Everett Farmers Market percent FMNP programs Olympia Farmers Market percent South Perry Farmers Market percent 11
Everett FM Olympia FM South Perry FM Wenatchee Valley FM Kent FM Proctor FM 2017 Rapid Market Assessment (RMA) Teams 12
Import ortance ce o of S SNAP to S to Sales: FM x x Vendors 13
Import ortance ce o of S SNAP to S to Sales: High F FA Sa Sale les x x Not H t High FA Sa Sale les F FM 14
Managers What’s FM d doing “ g “righ ght”? Many varieties of promotion on a weekly basis including social media, day of signage, vendor signage, promotion on printed media and partnerships with local SNAP administrators. Really good customer service and we handle all the transactions for the farmers, we do all the marketing, outreach, customer service, signage We are working to counter the perception of farmers markets as "boutique" and demonstrate that they are accessible to everyone. Really good customer service and we handle all the transactions for the farmers, we do all the marketing, outreach, customer service, signage 15
Farm Vendors What’s FM d doing “ g “righ ght”? Offers lots of options to people to spend $ and market is very accessible (location, schedule, how often open) . That the WIC coupons are given out right here. Shoppers will come with questions about WIC and they can direct shoppers to the WIC booth, then the shoppers will come right back with vouchers to spend. Signage is good to let people know, all vendors know how to take the coins/tokens . 16
Is “Food Access” in your Market Mission? 75% 21% 4% % % % No Food access is Food access is included in primary 17
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David Smiley – Program Coordinator
Appalachian Sustainable Agriculture Project Mission - Our mission is to help local farms thrive, link farmers to markets and supporters, and build healthy communities through connections to local food. Vision - Our vision is of strong farms, thriving local food economies, and healthy communities where farming is valued as central to our heritage and our future.
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