Chex Sales Presentation 05.09.14 What We Do Raley's Confectionary - - PowerPoint PPT Presentation

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Feb 17, 2023 148 likes •310 views

Chex Sales Presentation 05.09.14 What We Do Raley's Confectionary is a family owned and operated Candy Company that combines centuries old candy making techniques with wholesome ingredients and modern artwork. About The Candy Handmade in

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Chex Sales Presentation 05.09.14

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What We Do

Raley's Confectionary is a family owned and operated Candy Company that combines centuries old candy making techniques with wholesome ingredients and modern artwork.

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About The Candy

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All Natural Ingredients Handmade in the USA Bright Robust Authentic Flavors Inspired Design

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Holiday Mix

Poinsettias - Cinnamon Presents - Eggnog “NOEL” - Figgy Pudding Clementines - Clementine Santa Hat - Peppermint Christmas Tree - Chocolate Mint

Product UPC Case 10 Barcode

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Clementine

Classic stocking Stuffer
Works well for produce

stands or in seasonal displays in produce sections

Product UPC Case 10 Barcode

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Eggnog

Authentic Eggnog flavor

achieved with natural and vegan ingredients

Product UPC Case 10 Barcode

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Emoticandy

Kitty Face :3 - Blueberry Awesome face :D - Raspberry Happy Face :-) - Banana Angry face >:( - Cherry Cute Face ^_^ - Lime

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The Packaging

3oz stand up pouch
around 30 pieces per pouch
Old-timey kraft labels
hang holes possible
mixes have the flavors listed
n the back
Understated packaging

allows colors and artwork on the candy take center stage.

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Care and Shelf Life

360 Day shelf life
heat stable to 85 degrees for

extended periods of time

heat stable to 100 F for less

than an hour

direct sunlight can cause a

greenhouse effect in the bags and can wash out some of the colors

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Dietary Concerns

All-Natural ingredients
Gluten Free
Vegan
Contains Coconut oil
Made with unbleached Organic Sugar
Small pieces with plenty of flavor keep sugar

consumption in check

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Retailing Raley’s

Natural Grocers
Co-ops
General Stores
seasonal displays
point of sale
High end or rustic

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Comparisons

Visual focus on the product rather than the
packaging. Consumers “taste with eyes first”.

Most natural Candies such as annie’s and surf sweets are sold in opaque packaging

More competitive flavors, and more detailed

artwork than Hammonds and many “old timey” candy lines.

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How we got here

Incorporated as Public Displays of Confection

LLC in Feburary 2013

Production Began March 29th 2013
First Sale on April 5th 2013
Sold Fiat Roadster for

working capital

Just expanded to

Whole Foods in FL

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