Chapter 3 Social, Mobile, and Digital Marketing Today Understand - - PowerPoint PPT Presentation

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Chapter 3 Social, Mobile, and Digital Marketing Today Understand - - PowerPoint PPT Presentation

Nov 10, 2023 466 likes •637 views

Chapter 3 Social, Mobile, and Digital Marketing Today Understand why social media, mobile, and digital marketing are important Implementing a social media strategy 2 Technology Evolution End of 2016 Mid-to-late1990s 20072011

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Social, Mobile, and Digital Marketing Chapter 3

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  • Understand why social media, mobile, and digital

marketing are important

  • Implementing a social media strategy

Today

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Technology Evolution

2007: First iPhone released 2008: Apple’s App Store launched 2009: 70% of households have computers, 70% have internet access 2011: iPad, Tablet, and Geolocation become common 2011: 40% of mobile phone users have a smartphone 2007–2011 2002: Wi-Fi became common 2003: 62% of households have computers, 55% have internet access 2006: <10% of mobile phones users have a smartphone 2000–2006 1997: 37% of households have computers, 18% have internet access 1999: First Blackberry available Mid-to-late–1990s End of 2016

  • 98% of American adults

have a cell phone

  • 77% of American adults

have a smartphone

  • 69% of Americans use

social media

  • One-in-ten American

adults are “smartphone-

  • nly” internet users

http://www.pewinternet.org/fact-sheet/mobile/

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https://medium.com/@ipestov/todays-incredible-numbers-about-social-media-a6b1ff2ca887

Social Media Usage Today

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Social Media Advertising

Social media is one of the cheapest ways to advertise!

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Experiencing a Product

  • r Service

Will it Blend?

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Experiencing a Product

  • r Service

Information about a firm’s goods and services Simulating real experiences Can generate shares, likes, and other word-of-mouth exposure

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Engage: Wendy’s on Twitter

More at: http://www.boredpanda.com/funny-wendy-jokes/

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Engage: Wendy’s on Twitter

More at: http://www.boredpanda.com/funny-wendy-jokes/

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https://marketing.twitter.com/na/en/success-stories/share-the-love-how-target-positively-influences-shopping- intent.html?utm_source=twitter&utm_medium=on-platform&utm_campaign=target-CS

Engage: Target Case Study

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Listen: Online Word of Mouth

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Social Media Marketing Campaign

Identify strategies and goals Campaign: Experiment and engage Monitor & change Identify target audience Allocate budget

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Analyze results

Page views Bounce rate Click paths Conversion rates Keyword analysis*

Conversion Rate

*Google AdWords = highly focused on keywords

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Facebook ads guide

5 Steps to Create a Facebook Ad From Your Page

https://www.facebook.com/business/learn/lessons/top-steps-to-creating-a-facebook- ad?content_id=ZIdPkwvkVDO7VXF&ref=sem_smb&utm_source=GOOGLE&utm_medium=fbsmbsem&utm_campaign=PFX_SEM_G_BusinessAds_US_EN_Brand_Exact_Desktop&utm_content=Ads- Create_Buying&kenid=_k_Cj0KCQjwg8n5BRCdARIsALxKb959IuHODRgiKu8cwBb4M7rL_1QJO72Rin6KsvpDKykqBYD8nXcgQ2saAmxnEALw_wcB_k_&utm_term=create%20an%20ad%20on%20faceboo k&utm_ct=EVG&gclid=Cj0KCQjwg8n5BRCdARIsALxKb959IuHODRgiKu8cwBb4M7rL_1QJO72Rin6KsvpDKykqBYD8nXcgQ2saAmxnEALw_wcB

If the link above does not work try the one below:

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Best Social Media Campaigns

https://digitalmarketinginstitute.com/blog/2017-4-4-the-5-best-social-media-campaigns-of- 2017-so-far https://www.plannthat.com/social-media-campaigns-2020/

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  • How strong is your website: https://website.grader.com
  • Must have marketing tools:

https://sproutsocial.com/insights/digital-marketing- tools/

Some Tools/Resources