The Power of Data in Digital Marketing The Necessity of Digital - - PowerPoint PPT Presentation

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The Power of Data in Digital Marketing The Necessity of Digital - - PowerPoint PPT Presentation

Jan 09, 2023 172 likes •600 views

Trucking The Power of Data in Digital Marketing The Necessity of Digital Marketing Internet Mobile Video Social Media 3B global users. 60% of digital Enjoyment of 81% US adult 84% US ages content is consumed video ads increase population

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The Power of Data in Digital Marketing

Trucking

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The Power of Data in Digital Marketing | 2018

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  • 1. Source: Pew Research
  • 2. Source: Nielsen
  • 3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic
  • 4. Source: www.statista.com

Social Media

81% US adult population 18-65 use social media.4

Video

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.3

Mobile

60% of digital content is consumed

  • n mobile;

52% of time is spent

  • n mobile apps

like Facebook.2

Internet

3B global users. 84% US ages 18-65 use the internet.1

The Necessity of Digital Marketing

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% using the internet constantly or several times a day:

Fleet Managers Owner-Operators Company Drivers Dealers

88% 62% 60% 93%

Source: Randall-Reilly Connectivity Studies 2017

Connectivity in the Trucking Industry

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Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016

YOY Increases in Users

17.21% 17.53% 27.78% 19.46% Our audiences are growing.

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Global Internet Users

3,000,000,000

Google ”Construction" Audience

500,000,000

Narrowed Interests

100,000,000

Trucking Industry Actual Size

1,700,000

Your Target Prospects

10,000

Targeting Your Audience

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The Power of Data in Digital Marketing | 2018

Fleet Struggles with Lighting Violations State of Indiana 500+ Trucks Average Age

  • f Truck 5+ Years

5+ Your Specific Fleet Target General Fleet Target

VS

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How can you target your actual prospects online?

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Audience Built by Data

How do we build our audiences?

... with DATA

Behavioral Data Contact-Verified Data Firmographic Data

1 2 3

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658.8K

Fleet Contacts

514.2K

Owner- Operator Contacts

639.1K

Unique Company Driver Applicants

69.2K

Parts/Service Contacts

16.2K

Dealer Contacts

1,762,000+

Trucking Contacts

Audience Built by Data

360.8K

Owner- Operator Emails

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Audience Built by Data Measurable Outcomes Market Insights

How We Work

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Our data services

provide insights to target key prospects and measure the results of your campaign.

Our digital

marketing services are powered by our data so you reach the right prospects at the right time.

Our industry-leading

media and events give you insider knowledge and branding power.

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Customize Your Audience By:

Fleet Size Equipment Age Equipment Owned Violations Location Type of Haul Miles Driven Online Behavior More

Audience Built by Data

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RigDig Business Intelligence

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RigDig Business Intelligence

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RigDig Business Intelligence

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Once you’ve built your driver audience with data, how do you reach them?

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Tagged Audience

4MM

Email Addresses

930,000+

Website Page Views

1.59MM

Magazine Recipients

412,000+

Randall-Reilly’s Trucking Touchpoints

Social Followers

779,000+

Newsletter Subscribers

261,000+

Monthly Mobile Page Views

901,000+

Event Registrants

58,000+

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Google Search Display Twitter Facebook Gmail YouTube LinkedIn Snapchat Instagram CCJ Overdrive Truckers News Successful Dealer

Target your custom audience

  • n multiple platforms.
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The Power of Data in Digital Marketing | 2018

Google Search Ads Display Ads

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Get Quote Your display ad featuring your product
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YouTube InStream Ad

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Facebook News Feed Ad

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Facebook Right Column Ad

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CCJ Ad Placements

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We get as close as possible to the point of decision to drive measurable outcomes.

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Website Traffic Demo Requests Booth Traffic

Consideration

Social Engagement Brand Awareness Phone Calls Form Submissions Job Applications Video Views

Measurable Outcomes

Awareness Decision

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How do we measure outcomes?

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MONTH TOTAL ‘BUDGET TOTAL IMPRESSIONS TOTAL CLICKS TOTAL VIEWS TOTAL CTR TOTAL VTR MAR-18 $26,000.00 2,518,814 9,634 23,435 0.38% 22.57% APR-18 $26,000.00 1,709,654 9,209 19,511 0.54% 18.29% MEDIA SPEND

Targeted Display - CCJ $4,000.00 Targeted Display - OVD $2,500.00 Facebook - CCJ $2,500.00 Facebook - OVD $2,500.00 Facebook Video - CCJ $9,500.00 YouTube PreRoll - CCJ $5,000.00 TOTAL $26,000.00

Channel Placements

Sample Client Trend Report

2018 Tracking Summary

The Power of Data in Digital Marketing | 2018

Targeted Display - CCJ

15%

Targeted Display - OVD

10%

Facebook - CCJ

10%

Facebook - OVD

10%

Facebook Video - CCJ

36%

YouTube PreRoll - CCJ

19%

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Calls by Hour (CTM)

Mar 6, 2017 - Nov 1, 2017 128 Average Calls Per Hour

Filters applied: ClientName contains Contract Freighters, Inc- CFI

Click Totals by Platform

Dec 25, 2015 - Oct 11, 2017, by Month 5,248,192 Total Impressions

Filters applied: ClientName contains Contract Freighters, Inc- CFI

Leads by Day

May 7, 2013 - Nov 1, 2017 2,773 Leads

Filters applied: ClientName contains Contract Freighters, Inc- CFI

Leads by State

May 7, 2013 - Nov 1, 2017 2,773 Leads

Filters applied: ClientName contains Contract Freighters, Inc- CFI

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Custom Report for: Client A

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How does it all work together?

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Display Ads Facebook Lead Ads Texas Owner-Operators Your Audience Built by Data Form Conversions

Sample Short Form Campaign

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Submit

Fill out the form and get your quote.

Name Company Phone Email

Display Ads

Get Quote Your display ad featuring your product

Form Conversions

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Your Landing Page

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Form Conversions

Facebook Lead Ads

Owner- Operators Texas

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Ohio Fleets 20+ Trucks Lighting Violations

Sample Phone Call Campaign

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Your Audience Built by Data Google Search Facebook CCJ Website Ads Phone Calls

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Phone Calls

Tracked Phone Number

Google Search

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Fleets Ohio

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CCJ Ads

Call Now

Phone Calls

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Fleets Ohio

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Facebook Lead Ads

Phone Calls

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Fleets Ohio

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Video Views

Sample Brand Awareness Campaign

U.S. Dealers Your Audience Built by Data YouTube Video Ads Facebook Video Ads

The Power of Data in Digital Marketing | 2018 38

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Dealers U.S.

Video Views

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Who is your target audience?

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