Trucking The Power of Data in Digital Marketing
The Necessity of Digital Marketing Internet Mobile Video Social Media 3B global users. 60% of digital Enjoyment of 81% US adult 84% US ages content is consumed video ads increase population 18-65 use on mobile; purchase intent 18-65 use the internet. 1 52% of time is spent by 97% and social media. 4 on mobile apps brand association like Facebook. 2 by 139%. 3 1. Source: Pew Research 2. Source: Nielsen 3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic 4. Source: www.statista.com 2 The Power of Data in Digital Marketing | 2018
Connectivity in the Trucking Industry % using the internet constantly or several times a day: Fleet Managers Owner-Operators Company Drivers Dealers 88% 62% 60% 93% Source: Randall-Reilly Connectivity Studies 2017 3 The Power of Data in Digital Marketing | 2018
Our audiences are growing. YOY Increases in Users 17.21% 17.53% 19.46% 27.78% Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016 4 The Power of Data in Digital Marketing | 2018
Targeting Your Audience Global Internet Users 3,000,000,000 Google ”Construction" Audience 500,000,000 Narrowed Interests 100,000,000 Trucking Industry Actual Size 1,700,000 Your Target Prospects 10,000 5 The Power of Data in Digital Marketing | 2018
General Fleet Target VS Your Specific Fleet Target 5+ Average Age Fleet of Truck 5+ Years Struggles with 500+ State of Trucks Indiana Lighting Violations The Power of Data in Digital Marketing | 2018
How can you target your actual prospects online?
How do we build our audiences? ... with DATA 1 2 3 Behavioral Data Contact-Verified Data Firmographic Data Audience Built by Data 8 The Power of Data in Digital Marketing | 2018
Audience Built by Data 1,762,000+ Trucking Contacts 639.1K 514.2K 360.8K 658.8K 69.2K 16.2K Unique Owner- Owner- Fleet Company Parts/Service Dealer Operator Operator Contacts Driver Contacts Contacts Contacts Emails Applicants
How We Work Audience Built by Data Market Insights Measurable Outcomes 10 The Power of Data in Digital Marketing | 2018
Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data so you reach the right prospects at the right time. Our industry-leading media and events give you insider knowledge and branding power. 11 The Power of Data in Digital Marketing | 2018
Audience Built by Data Customize Your Audience By: Violations Equipment Equipment Fleet Size Age Owned Location Type of Haul Miles Driven Online More Behavior 12 The Power of Data in Digital Marketing | 2018
RigDig Business Intelligence
RigDig Business Intelligence
RigDig Business Intelligence
Once you’ve built your driver audience with data, how do you reach them?
Magazine Recipients Website Page Views Email Addresses Tagged Audience 412,000+ 1.59MM 930,000+ 4MM Randall-Reilly’s Trucking Touchpoints Social Followers Newsletter Subscribers Monthly Mobile Page Views Event Registrants 779,000+ 261,000+ 901,000+ 58,000+ 17 The Power of Data in Digital Marketing | 2018
Target your custom audience on multiple platforms. Display Google Search Gmail Facebook YouTube LinkedIn Twitter Instagram Snapchat Overdrive Truckers Successful CCJ News Dealer 18 The Power of Data in Digital Marketing | 2018
Google Search Ads Display Ads Your display ad Get Quote featuring your product 19 The Power of Data in Digital Marketing | 2018
YouTube InStream Ad 20 The Power of Data in Digital Marketing | 2018
Facebook News Feed Ad 21 The Power of Data in Digital Marketing | 2018
Facebook Right Column Ad 22 The Power of Data in Digital Marketing | 2018
CCJ Ad Placements 23 The Power of Data in Digital Marketing | 2018
We get as close as possible to the point of decision to drive measurable outcomes.
Measurable Outcomes 1 2 3 Awareness Consideration Decision Brand Awareness Website Traffic Form Submissions Social Engagement Demo Requests Job Applications Video Views Booth Traffic Phone Calls 25 The Power of Data in Digital Marketing | 2018
How do we measure outcomes?
Sample Client Trend Report 2018 Tracking Summary TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL MONTH ‘BUDGET IMPRESSIONS CLICKS VIEWS CTR VTR MAR-18 $26,000.00 2,518,814 9,634 23,435 0.38% 22.57% APR-18 $26,000.00 1,709,654 9,209 19,511 0.54% 18.29% Channel Placements Targeted Display - CCJ YouTube PreRoll - CCJ MEDIA SPEND 15% 19% Targeted Display - CCJ $4,000.00 Targeted Display - OVD $2,500.00 Facebook - CCJ $2,500.00 Targeted Display - OVD 10% Facebook - OVD $2,500.00 Facebook Video - CCJ $9,500.00 Facebook - CCJ 10% YouTube PreRoll - CCJ $5,000.00 TOTAL $26,000.00 Facebook - OVD 10% Facebook Video - CCJ 36% 27 The Power of Data in Digital Marketing | 2018 The Power of Data in Digital Marketing | 2018
Calls by Hour (CTM) Click Totals by Platform Dec 25, 2015 - Oct 11, 2017, by Month Mar 6, 2017 - Nov 1, 2017 128 Average Calls Per Hour 5,248,192 Total Impressions Filters applied: ClientName contains Contract Freighters, Inc- CFI Filters applied: ClientName contains Contract Freighters, Inc- CFI Leads by State Leads by Day May 7, 2013 - Nov 1, 2017 May 7, 2013 - Nov 1, 2017 2,773 Leads 2,773 Leads Filters applied: ClientName contains Contract Freighters, Inc- CFI Filters applied: ClientName contains Contract Freighters, Inc- CFI 28
Custom Report for: Client A
How does it all work together?
Sample Short Form Campaign Owner-Operators Texas Your Audience Built by Data Display Ads Facebook Lead Ads 31 The Power of Data in Digital Marketing | 2018 Form Conversions
Display Ads Your Landing Page Your display ad Get Quote featuring your product Fill out the form and Form get your quote. Conversions Name Company Phone Email Submit 32
Facebook Lead Ads Owner- Operators Form Conversions Texas 33
Sample Phone Call Campaign Fleets 20+ Trucks Lighting Violations Ohio Your Audience Built by Data CCJ Website Ads Facebook Google Search 34 Phone Calls The Power of Data in Digital Marketing | 2018
Google Search Fleets Tracked Phone Number Phone Calls Ohio 35
CCJ Ads Call Now Fleets Phone Calls Ohio 36
Facebook Lead Ads Fleets Phone Calls Ohio 37
Sample Brand Awareness Campaign Dealers U.S. Your Audience Built by Data YouTube Facebook Video Ads Video Ads 38 The Power of Data in Digital Marketing | 2018 Video Views
Dealers Video Views U.S. 39
Who is your target audience?
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