The Power of Data in Digital Marketing The Necessity of Digital - - PowerPoint PPT Presentation

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Feb 26, 2024 25 likes •389 views

Machine Tools The Power of Data in Digital Marketing The Necessity of Digital Marketing Internet Mobile Video Social Media 3B global 60% of digital Enjoyment of 81% US adult users. 84% US content is video ads population ages consumed

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The Power of Data in Digital Marketing

Machine Tools

SLIDE 2

The Power of Data in Digital Marketing 2

1. Source: Pew Research
2. Source: Nielsen
3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic
4. Source: www.statista.com

Social Media

81% US adult population 18-65 use social media.4

Video

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.3

Mobile

60% of digital content is consumed on mobile; 52% of time is spent on mobile apps like Facebook.2

Internet

3B global

users. 84% US

ages 18-65 use the internet.1

The Necessity of Digital Marketing

SLIDE 3

The Power of Data in Digital Marketing 3

Global Internet Users

3,000,000,000

Google ”Machine Tools" Audience

100,000,000

Narrowed Interests

50,000,000

Machine Tools Industry Actual Size

1,108,600

Your Target Prospects

10,000

Targeting Your Audience

SLIDE 4

The Power of Data in Digital Marketing

Owner of Specific Machine Tool Type State of Michigan Automotive Industry Average Age

f Equipment 5+ Years

5+ Your Specific Machine Tool Owner Target General Target

Machine Tool Owner

SLIDE 5

How can you target your actual prospects online?

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The Power of Data in Digital Marketing 6

Audience Built by Data

How do we build our audiences?

... with DATA

Firmographic Data

SLIDE 7

Total Calls Generated For Clients

1.42B

2018 Total Digital Campaign Impressions

Data-Powered Digital Marketing Services

755K

Total Unique Calls

1.5M

Total Leads

777K

Total Unique Short Forms

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The Power of Data in Digital Marketing 8

Audience Built by Data Measurable Outcomes Market Insights

How We Work

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The Power of Data in Digital Marketing 9

Our data services

provide insights to target key prospects and measure the results of your campaign.

Our digital marketing services are powered by our

data and the expertise of our nearly one hundred team members, so you reach the right prospects at the right time.

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The Power of Data in Digital Marketing 10

Customize Your Audience By:

Equipment Age Equipment Owned Location Shop Size Online Behaviors Brand Affinity More

Audience Built by Data

Warranty Cycles

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The Power of Data in Digital Marketing 11

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The Power of Data in Digital Marketing 12

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The Power of Data in Digital Marketing 13

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Once you’ve built your audience with data, how do you reach them?

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The Power of Data in Digital Marketing 15

Total Machine Tool Contacts

250K

Email Addresses

154K

Phone Numbers

39K

Google Match

24K

IP Match

92K

Facebook Match

84K

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The Power of Data in Digital Marketing 16

Google Search Display Twitter Facebook Gmail YouTube LinkedIn Snapchat Instagram

Target your custom audience

n multiple platforms.

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The Power of Data in Digital Marketing

Google Search Ads Display Ads

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The Power of Data in Digital Marketing 18

YouTube InStream Ad

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The Power of Data in Digital Marketing 19

Facebook News Feed Ad

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The Power of Data in Digital Marketing 20

Facebook Right Column Ad

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We get as close as possible to the point of decision to drive measurable outcomes.

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The Power of Data in Digital Marketing 22

Website Traffic Demo Requests Booth Traffic

Consideration

Social Engagement Brand Awareness Phone Calls Form Submissions Job Applications Video Views

Measurable Outcomes

Awareness Decision

1 2 3

SLIDE 23

How do we measure outcomes?

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The Power of Data in Digital Marketing 24

Month Total Budget Total Impressions Total Clicks Total CTR Total Conversions Total CPL Total Conversion Rate Total Views Total VTR Total CPV MAY $5,600.00 110,745 1,617 1.46% 58 $62.07 3.59% 7,897 14.57% $0.25 JUNE $5,600.00 77,943 1,308 1.68% 69 $52.17 5.28% 3,857 10.35% $0.52 JULY $5,600.00 58,609 959 1.64% 94 $38.30 9.80% 3,903 9.63% $0.51

Media

Search Facebook YouTube

Channel Placements

Sample Client Trend Report

2017 Tracking Summary

May 19% July 53% June 28% May 42% July 28% June 30% Three-Month Conversion % Three-Month VTR %

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The Power of Data in Digital Marketing 25

Gain Insight Into Your Audience By:

Market Insights

Opportunity Analysis by Channel ROI by Campaign Brand Loyalty Segmentation Sales Territory Management Lead Attribution by Channel Lead Scoring CRM Integration Much More

SLIDE 26

How does it all work together?

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Display Ads Facebook Lead Ads Texas Machine Tool Owner Your Audience Built by Data Form Conversions

Sample Short Form Campaign

Randall-Reilly 27

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The Power of Data in Digital Marketing 28

Get Quote Your display ad featuring your product

Display Ads

Machine Tool Owner Texas Form Conversions

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The Power of Data in Digital Marketing 29

Form Conversions

Facebook Lead Ads

Machine Tool Owner Texas

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State of Michigan Machine Tool Owner Your Audience Built by Data Google Search Display Ads Phone Calls Average Age of Equipment 2-5 years Automotive Industry Facebook Lead Ads

Sample Phone Call Campaign

Randall-Reilly 30

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The Power of Data in Digital Marketing 31

Facebook Lead Ads

Phone Calls Machine Tool Owner Geography

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The Power of Data in Digital Marketing 32

Tracked Phone Number

Phone Calls

Google Search

Machine Tool Owner Geography

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Video Views

Sample Brand Awareness Campaign

U.S. Machine Tool Owners Your Audience Built by Data YouTube Video Ads Facebook Video Ads

Randall-Reilly 33

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The Power of Data in Digital Marketing 34

SKIP AD Machine Tool Owner U.S.

Video Views

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Who is your target audience?

SLIDE 36 7/22/19