CEP Communications Strategy: Framework 2014 to 2016 Duncan Mcleod - - PowerPoint PPT Presentation

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cep communications strategy framework 2014 to 2016
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CEP Communications Strategy: Framework 2014 to 2016 Duncan Mcleod - - PowerPoint PPT Presentation

Sep 02, 2023 443 likes •545 views

CEP Communications Strategy: Framework 2014 to 2016 Duncan Mcleod Outreach specialist Framework Introduction / Objec ective tive Communications and environment in the GMS CEP communications context CEP EP c commun unicati

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SLIDE 1

CEP Communications Strategy: Framework 2014 to 2016

Duncan Mcleod Outreach specialist

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SLIDE 2

Framework

  • Introduction / Objec

ective tive

  • Communications and environment in the GMS
  • CEP communications context
  • CEP

EP c commun unicati ication

  • ns

s direc ectio tions ns 2014-201 016

  • CE

CEP stak akeho ehold lders ers

  • Pr

Propose sed d commun unicati ication

  • n initia

tiativ tives es

  • Putting the pieces together – CEP

communications matrix

  • Monitoring CEP communications
  • Enabling conditions
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SLIDE 3

Pro romote

  • te the uptake of pro-

poor environmental management and climate- friendly measures in the GMS By…

  • 1. Building the profile of

CEP

  • 2. Supporting knowledge

sharing

Objective

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SLIDE 4

Ensure CEP stakeholders:

  • Clearly understand the

program

  • Are well informed on

activities, implementation progress, and outcomes

  • Are aware of knowledge

hub services

Building the profile

  • f CEP
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SLIDE 5
  • Building the knowledge hub

…to raise stakeholder awareness about environmental situation and solutions …through CEP knowledge products and monitoring …and access to government and ADB (non-CEP) resources and information

Supporting knowledge exchange

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SLIDE 6

Our Audience

EXTERNAL

  • GMS

governments

  • ADB
  • NGOs,

universities etc

  • Media
  • Private sector
  • The public

INTERNAL

  • WGE
  • NSUs
  • EOC
  • Co-financing

partners

  • ADB

‘champions’

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SLIDE 7
  • NSUs as CEP communication nodes

(from 2014)

  • CEP branding & related capacity

building (2013-14)

  • Develop marketing products (2013 to

early 2014)

  • EOC website – Environmental

Knowledge Hub (on-going)

  • Environment GMS E-news (initiate early

2014)

  • Social media (mid-2014)
  • Knowledge products (+/- 4 yearly)
  • Events (EMM 2015 ++) – mechanisms
  • Media engagement (on-going)

Initiatives

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SLIDE 8
  • Implementation relies on all internal

stakeholders (CEP ambassadors) – technical + communications staff

  • Effective knowledge

generation/sharing requires NSUs to be ‘communication’ nodes.

  • Strong M&E essential

Key points

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SLIDE 9

Thank you For further information

duncan@gms-eoc.org www.gms-eoc.org