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Cella’s 2017 In House Creative Industry Report
Insights for Staying Creative and Keeping Top-Tier Talent
Jackie Schaffer, VP and General Manager, Cella Nick Scholz, Solutions Marketing Manager, Workfront
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Presenters
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Cellas 2017 In House Creative Industry Report Insights for Staying - - PowerPoint PPT Presentation
Cellas 2017 In House Creative Industry Report Insights for Staying - - PowerPoint PPT Presentation
Cellas 2017 In House Creative Industry Report Insights for Staying Creative and Keeping Top-Tier Talent Jackie Schaffer, VP and General Manager, Cella Nick Scholz, Solutions Marketing Manager, Workfront 1 Presenters Jackie Schaffer
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The 7th Edition
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About the Report
Designed to:
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Provide Operational Insight Highlight Best Practices Validate and Direct Creative Teams
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About the Report
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Consists of more than 100 questions
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About the Report
375 senior-level respondents
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Points of Interest
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Team Dynamics
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To which senior executive does your division report?
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Team Dynamics
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How many direct reports does the seniormost creative leader have?
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Team Dynamics
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How many direct reports does the seniormost creative leader have?
Front-line managers more
- ften have a reasonable
number of direct reports; 78% have six or less.
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Team Dynamics
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Which of the following best describes your group’s ability to practice flex-time?
We afford complete autonomy to
- ur employees with defined
expectations of task completion.
Which of the following best describes your group’s ability to work remotely?
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Team Dynamics
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Hours Worked
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Talent Market
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Talent Market
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Talent Market –Talent is Scarce
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Source: US Bureau of Labor Statistics, “Job Openings and Labor Turnover Survey”
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Talent Market – Quit Rates
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Source: US Bureau of Labor Statistics, “Job Openings and Labor Turnover Survey”
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Talent Market – Unemployment Rate
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Source: US Bureau of Labor Statistics, “Job Openings and Labor Turnover Survey”
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Talent Market
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Tips for Retaining Your Best People
- Encourage Work/Life Balance However You Can
– Centralize: Get more efficient tools – Efficiency: Create processes for better execution – Visibility: Balance workloads with Resource Scheduling – Offer Remote Work Options – Implement Flex Schedules
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Tips for Retaining Your Best People
Make Training and Coaching a Priority
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Q: Do you have adequate time to provide your team coaching and development? Q: Does your team have an established training budget each year?
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Tips for Retaining Your Best People
- Recognize Great Work
– Reduces Attrition – Increase Engagement – Encourage Creativity
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The Amazing Expanding Ops Manager
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Q: Is there a dedicated operational role? (dedicated to focusing on the department’s process, systems and technology, vendor management, financial management and reporting)
All Teams Teams of 30+
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Digital vs. Traditional Demands
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Work Intake Practices
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Management Systems…
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…Proofing Systems…
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…and Their Administrators
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Q: Does you have a dedicated resource managing your project management tool? Q: Does you have a dedicated resource managing your DAM system?
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About the Survey Publisher
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About the Survey Publishers
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Download the full report
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- Criteria for prioritizing work
- Who’s tracking time, and how
- Greatest challenges for leaders
- How other team handle chargebacks
- Movement outside the creative group
- …and more!
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