Celebrating 30 Years FY17 OVERVIEW The purpose of the Authority is - - PowerPoint PPT Presentation

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Celebrating 30 Years FY17 OVERVIEW The purpose of the Authority is - - PowerPoint PPT Presentation

Jun 29, 2023 113 likes •876 views

Takoma/Langley Crossroads Development Authority, Inc. Celebrating 30 Years FY17 OVERVIEW The purpose of the Authority is to promote and market the Takoma/Langley Crossroads Commercial Management District and to provide security, maintenance,

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Takoma/Langley Crossroads Development Authority, Inc. Celebrating 30 Years

FY17 OVERVIEW

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“The purpose of the Authority is to promote and market the Takoma/Langley Crossroads Commercial Management District and to provide security, maintenance, and amenities within the District.”

CDA By-Laws, Article 1, Section 2

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T/L Crossroads Commercial Management District

175 Businesses, 20 Properties, 1,149,225 SF

Takoma/Langley Crossroads Center (JBGR) 37 businesses

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7551 & 7563 NH Ave NH Car Wash & Tire Town

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1329 Univ Blvd E & Holton Lane

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Hampshire/Langley Shopping Center (Saul Properties) 25 Businesses

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Hampshire/Langley Shopping Center (cont.)

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Hampshire Place 7505 New Hampshire Ave (Meisel Cohen) 11 Businesses

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Hampshire Place Annexes 7485-93 & 7511-27 10 businesses

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7676 New Hampshire Avenue Crossroads Professional Building (Stout & Teague) 32 Businesses

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Unilang Center (Culmore Realty) 6 Businesses

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1355 University Blvd E (Rutstein Trust)

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Holton Lane (ezStorage Corporation) ezStorage & 4 Businesses

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1369 Holton Lane (La Union Center LLC) Union Auto Sales

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Holton Lane – 1363 (Neal Berch) & 1353 (Ehsan Khademi) 4 businesses

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1355 & 1350 Holton Lane Malik Grocers/Madina Halal (Sardana Ppty) & Creative Filing (Tom Marinero) 3 businesses

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7405 & 7411 New Hampshire Ave (Hampshire Lodging Inc.) 3 Businesses

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1021 & 1019 University Blvd E 9 businesses

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1017 & 1015 University Blvd E 6 Businesses

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1013 & 1011 University Blvd E 6 Businesses

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1009 University Blvd 3 Businesses

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Merrimac Square (Horning Brothers) 6 Businesses 902 Merrimac Dr & 8205 Carroll Ave

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937 University Blvd E & 904 Merrimac Dr

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925 & 941 University Blvd E

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Marketing & Promotion

62 Newspaper Ads 4 Direct Mailers 4 RideOn Campaigns 2 Bus Shelter Campaigns New mobile-compatible website takomalangley.org Seasonal Sponsored Banners CDA Retailer Shopping Bags

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24 El Tiempo Latino Ads

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12 Afrikan Post Ads

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26 Express India Ads

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Four Direct Mailers

August 2016 December 2016 March 2017 June 2017

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Four RideOn Campaigns August 2016

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December 2016 February 2017

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June 2017

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Two Bus Shelter Campaigns August 2016 March 2017

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UMD Shuttlebus – 30 Routes Fall 2016 Semester

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Spring 2017 Semester

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Sponsored Seasonal Banners 3x Year

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New mobile-compatible website takomalangley.org

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CDA Twitter Page www.twitter.com/TakomaLangley/media

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50k Reusable Heavy-duty Shopping Bags for CDA Retailers (ordered)

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Professional Photographs by Red Turtle Photography, December 2016

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Other Initiatives

  • 50 hours of Marketing

Consultation provided to members

  • Social Media/Promotion

consultant expanded CDA’s online presence with regular postings each week and special graphic designs.

  • Promotion of CDA at local festivals
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AMENITIES

Special Events Public Art Holiday Decorations Hanging Baskets & Planters

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2016 Takoma/Langley Diwali Festival October 15, Langley Park Plaza

  • Co-sponsored by City of

Takoma Park & Prince George’s Council Member Taveras

  • Cultural program by The

Hindu Temple of Metropolitan Washington & Sri Siva Vishnu Temple

  • 600 attendees
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Dancing & Music, VIPs

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Traditional Indian dance performances got the audience joining in the fun.

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Crossroads Night Market, May 13 CDA & CCFN Collaboration

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Live music, vendors, food, and children’s activities

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Lunch with the Mayor Series

6/9 Caribbean Palace 9/8 El Marinero Bar & Grill 6/23 Pupuseria El Comalito 9/22 El Campeon Rotisserie 7/28 Tiffin: The Indian Kitchen Chicken & Bakery 8/25 Sardi’s Pollo a la Brasa 10/13 Tijuana’s Mexican Cafe

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“Symbiosis” Community Mural Project, 1337 Holton Lane

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Artist Peter Krsko created the design with community input at March 2017 meetings. Most who attended the meetings volunteered to paint the mural at public painting sessions.

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Completed Mural, June 2017

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Seasonal Amenities

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Planters, Maintain & Add Partnership with TP Public Works

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10 New Planters, June 2017

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New and old together

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Crossroads Farmers Market Wednesdays 11a-3p, May-December Opening Day 5/31/17

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Other Initiatives

  • Promoted bi-county

economic development

  • Supported Purple Line

Now’s efforts

  • TP Mayor visited CDA

businesses

  • Organized August 2016

meeting with TP & PG Police about area’s drunkenness and loitering

  • Assisted CDA members with

Personal Property tax problems

  • Secured donations from

businesses for 2016 Langley Park TNI Back to School Jam

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MAINTENANCE

Weekly Litter & Illegal Sign Removal Adopt-a-Highway Cleanups Planters & Baskets

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Weekly Litter & Illegal Sign Removal by Mid-Atlantic Litter Cleanup Services

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4 Adopt-a-Highway Cleanups Eligible for MCPS & PGCPS SSL’s

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Watering Planters & Baskets

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Other Initiatives

  • Managing City Contract for Economic

Development Services

  • Providing technical assistance to businesses with

licensing and regulations

  • Promoting member awareness and compliance

with TP’s Environmental laws—polystyrene and single-use plastic bag bans, mandatory business recycling, and anti-litter initiatives

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FY18 Plans

  • Increased social media

promotion

  • Develop CDA brand with

consistent high-quality graphics and design across all media

  • Shift to advertising CDA

generically, e.g. “Eat” theme for July-Sept 2017

  • Use CDA professional

photos in promotions

  • Regular meetings with CDA

Neighborhood Advisory Group for dialogue

  • More events to attract

people to the T/LC

  • Underwriter of Takoma

Radio WOWD 94.3 FM

  • Another community mural
  • 2018 Crossroads Night

Market

  • Small heavy-duty reusable

shopping bag for CDA retailers

  • Collaboration and

coordination with OTBA on events and promotions

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The End