Cathline Marshall, Studio K&M Strategic Partners Andy LoCascio, - - PowerPoint PPT Presentation

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Jan 30, 2023 238 likes •390 views

Cathline Marshall, Studio K&M Strategic Partners Andy LoCascio, Sound Strategies Kimberly Joyce, ReachLocal Understanding Organic Rank Organic rank is based ONLY on content and inbound links from other websites! Organic rank is determined

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Cathline Marshall, Studio K&M

Strategic Partners Andy LoCascio, Sound Strategies Kimberly Joyce, ReachLocal

SLIDE 2

Understanding Organic Rank

Organic rank is based ONLY on content and inbound links from other websites!

SLIDE 3

Organic rank is determined by three major factors

Format, Relevance, and Quantity

f Content

Quality, Relevance, and Quantity of Inbound Links The “Freshness” of the Content

SLIDE 4

Getting Started

Keyword Analysis and Strategy Determination

The keyword analysis data to create the SEO strategy which includes these components

Initial web content and formatting
Internal linking strategy
Web content acquisition strategy
Inbound link acquisition strategy
Monitoring requirements to determine ROI

SLIDE 5

Web Content Basics

UNIQUE

It is critical that ALL static content and article content is unique

PROPERLY FORMATTED

Visible content including images, text, headings, and links affect the user experience

COMPELLING

Great content is not only unique but useful, compelling, and/or provocative

FRESH

The user experience is compromised when the content is stale

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Free ¡30-‑Minute ¡Web ¡Consulta4on ¡

Online ¡marke+ng ¡demo ¡
Contact ¡me: ¡kjoyce@reachlocal.com ¡
Visit ¡us ¡as ¡www.reachlocal.com ¡for ¡more ¡