Strictly Private & Confidential
Carabao Group Public Company Limited
Opportunity Day FY17
Mar 2018
Carabao Group Public Company Limited Opportunity Day FY17 0 Mar - - PowerPoint PPT Presentation
Strictly Private & Confidential Carabao Group Public Company Limited Opportunity Day FY17 0 Mar 2018 Disclaimer The provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an offer,
Strictly Private & Confidential
Mar 2018
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The provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an
intended to indicate the Group’s operational and financial position at a given period of time and to be used, downloaded, and distributed for analyst briefings, and general meetings with CBG, and to be used for educational material in order to understand CBG’s operation only. The Group makes no representation that all information is complete and accurate for the purpose of producing a projection of CBG’s operations, performance, or financial position and may be susceptible to uncertainty and important changes based on political, economic, strategic, and other such uncontrollable factors. Forward looking statements in this presentation are based on the management’s assumption in light of information currently available and obtainable, as well as the aforementioned/unmentioned risks and
statements, and no assurance is made as to whether such future events will occur. The Group accepts no liability whatsoever for any loss arising directly or indirectly from the use or endorsement of any information contained herein by any users and/or third parties.
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Ex-ICUK & football sponsorship vs
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increase yoy, accounting for 22.3% of domestic sales
driven through
2015 Domestic Sales Energy Drinks Sports Drinks Other Branded Products 3rd-party Products 2016 Domestic Sales 5,477 614 51 238 195 6,576 By Products as a % of FY2015 Domestic Sales 100.0% 11.2% 0.9% 4.3% 3.6% 120.1%
Branded OWN, 93.4% Branded OEM, 3.6% 3rd-party Products, 3.0%
2016 Domestic Sales Energy Drinks Sports Drinks Other Branded Products 3rd-party Products 2017 Domestic Sales 6,576 41 (99) 699 606 7,822 By Product as a % of FY2016 Domestic Sales 100.0% 0.6%
10.6% 9.2% 119.0%
Branded OWN, 77.8% Branded OEM, 12.0% 3rd-party Products, 10.3%
Note: Pie charts represent annual sales derived from individual product groups as a % of domestic sales in respective finanical reporting period
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had been faced with rising production costs over the year
39% 28% 16% 16% 37% 28% 13% 12%
2015 Domestic GP Energy Drinks Sports Drinks Other Branded Products 3rd-party Products 2016 Domestic GP 2,123 221 18 38 31 2,430 By Products as a % of FY2015 Domestic Gross Profits 100.0% 10.4% 0.8% 1.8% 1.4% 114.5% 2016 Domestic GP Energy Drinks Sports Drinks Other Branded Products 3rd-party Products 2017 Domestic GP 2,430 (97) (28) 79 63 2,447 By Product as a % of FY2016 Domestic Gross Profits 100.0%
3.3% 2.6% 100.7%
Energy Drinks 95.5% Sports Drinks 1.7% Branded OEM 1.5% 3rd-party Products 1.3% Energy Drinks 90.9% Sports Drinks 0.6% Branded OEM 4.8% 3rd-party Products 3.8%
Note: Pie charts represent annual gross profits from individual product groups as a % of total gross profits in respective finanical reporting period
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with cost saving of 0.11 THB for every bottle sold domestically at least until 2 years from now
manufacturing units in Bangpakong intended to reduce energy and
market mechanism has tendency to benefit us
costly due in large part to increased price of cullet and hit gross profits margin by 1-2%
+500 THBmn in 2018, up from 263 THBmn in 2017
+
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with volume sold up from 28 to 40 million cans sold in Dec
vital role tin and by all means
2016 Export Sales CLMV China Other Existing Markets Export by CBD Export by ICUK 2017 Export Sales 3,356 747 1,019 (286) 187 5,024 By country as a % of FY2016 Export Sales 100.0% 22.3% 30.4%
5.6% 149.7% 1,481 44.1%
CBD 96.0% ICUK 4.0% CLMV 65.6% China 20.3% Afghanistan & Yemen 9.6% UK and Outside Asia 4.0% Others, 0.5%
Note: Pie charts represent annual sales derived from key export markets as a % of export sales in respective finanical reporting period
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Marketing (THBmn)
Sponsorship +413 (Non-ICUK THB 30mn, ICUK THB 393mn) Above-the-line Mktg +40 (due to initial launch of branded coffee products = 68 THBmn) Listing Fee (ICUK) +54 Other marketing expenses (ICUK) +156
Selling (THBmn)
Cash Van Expenses +c.100
Admin (THBmn)
Services & Fees Expenses +54 (due to Consulting Fees 15 THBmn) Moving & re-installation production lines 40 THBmn
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POS and Marketing Plan
Business Status: 26 Branches (Up by 2 Branches)
Marketing Timeline
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8-3-3-3 Strategy
Fujian
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Current Customers
Increasing visibilities prompt us to move on to the next step
Q1 2017 Q2 2017 Q3 2017 Q4 2017 2016
More facings in modern trade channels
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Potential Customers
2018
Apr’18
2Q2018
Product Differentiations
Continue our distinguish position of successful flavours initiation
Mandarin Orange
Engaging Marketing Campaign:
To match digital-lifestyle consumers with reasonable expenses
The Bonkers Drink for Bonkers Lives
NEW
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PUSH
Retail Wholesales
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PULL
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Global Marketing Platform
Potential Export Countries
Windows of opportunity are widening thanks to Carabao Cup
Status: Done Australia KSA (Arabian Region) Received Interest Philippines
From CBD
Status: Early Negotiation Turkey Nigeria India Honduras Nepal Status: Done Azerbyjan Ghana France Peru Received Interest Macedonia
From ICUK
Status: Early Negotiation Germany Belgium/Netherland Balkans Region (Slovenia, Croatia, Bosnia) Denmark Romania Switzerland/ Austria Senegal
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Production facilities
ready for larger sales of Carabao energy drink in both domestic and export markets
Carabao Dang
hold a strong customer base (+0.3%YoY) amid the Thai energy drink market shrink of -2.7%YoY
RTD Coffee
received overwhelming demand reaching maximum production capacity of OEM supplier at c.8-9 million cans per month
3rd Party Products
driven by new key product i.e. Spirits – 1st time sold in Apr’17)
Export markets
CLMV: +29% sales growth New market: China 1st time export in Feb’17, now contributing to c. 20% of total Overseas Revenue in FY2017
ICUK
Increasing visibilities in nationwide modern trades; reaching c. 20,000 POS vs 8,000 POS in FY2016 Expansion Updates: Bottling Capacity: c.1,800 mn bottles/ year (1Q18) Canning Capacity: c.1,400 mn cans/ year (since Dec’17) Amber Glass Bottle Capacity: c. 1,300 mn bottles/year (since Dec’17)
Reaping Carabao Group’s Assets
Assets of CBG Strong Brand Quality Product Cash Van
Extensive Internal Distribution System
BaoDang Ladies Girls Product Differentiation Global Marketing Platform
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(1) According to Spirits revenue of a key player in Thailand market Production facilities
ACM: Aluminum cans production facilities to be ready for test run by 3Q2018
Carabao Dang
Integrating marketing incentives with distribution coverage
RTD Coffee
new capacity of OEM supplier at c.13 million cans per month; increase market share
3rd Party Products
driven by potential growth of key product i.e. Spirits of which the market size is THB c.80k-100k million per year(1)
Export markets
CLMV: effective consumer marketing activities implemented by the local importer and strong brand recognition China: Increasing brand awareness to drive volume sold New markets: Australia
ICUK
New flavours: Mandarin Orange Increasing POS & brand recognition New export opportunities into European, Africa and Asia regions
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Remark: G&A excludes Other Expenses
Unit: THB million 2015 2016 2016 2017 2017 Change 4Q2016 4Q2017 4Q2017 Change %sales %sales YoY %sales YoY Revenue from sales 7,753 9,943 100.0% 12,904 100.0% 29.8% 2,837 3,181 100.0% 12.1% Costs of goods sold 4,893 6,388 64.2% 8,840 68.5% 38.4% 1,889 2,286 71.9% 21.0% Gross profits 2,860 3,555 35.8% 4,065 31.5% 14.3% 947 895 28.1%
Selling expenses 1,120 1,462 14.7% 2,379 18.4% 62.7% 500 571 18.0% 14.3% G&A expenses 395 553 5.6% 741 5.7% 33.9% 213 217 6.8% 2.0% Operating profits 1,380 1,540 15.5% 945 7.3%
235 107 3.3%
Other incomes 121 147 1.5% 164 1.3% 11.4% 27 34 1.1% 25.6% EBIT 1,466 1,687 17.0% 1,109 8.6%
262 140 4.4%
EBITDA 1,702 1,914 19.2% 1,372 10.6%
319 219 6.9%
Interest expenses 2 4 0.0% 48 0.4% 1196.7% 1 19 0.6% 1277.9% EBT 1,465 1,683 16.9% 1,061 8.2%
260 121 3.8%
Income tax expenses 209 278 2.8% 261 2.0%
64 42 1.3%
Net profits for the period 1,256 1,405 14.1% 801 6.2%
197 79 2.5%
1,256 1,490 15.0% 1,246 9.7%
282 209 6.6%
Equity Holder of the Company
20 20 ASSETS Dec-16 Dec-17 Change LIABILITIES Dec-16 Dec-17 Change Current Assets Current Liabilities Cash, Cash Equivalents 745 147 (598) Bank overdrafts&short-term loans from financial institutions 750 845 95 Current Investments 604 7 (597) Trade and other payable 1,365 1,897 532 Trade and other receivable 562 960 398 Current portion of long-term loans from financial institution
300 Inventories 434 656 223 Other current liabilities 210 164 (46) Other current assets 110 389 279 Total Current Liabilities 2,325 3,207 881 Total Current Assets 2,455 2,159 (296) Long-term loan from financial institutions 250 2,190 1,940 Other non-current liabilities 104 118 14 Total non-current liabilities 354 2,308 1,954 Total Liabilities 2,679 5,515 2,836 Non-Current Assets SHAREHOLDERS' EQUITY Long-term Investment
1,000 1,000
104 103 (1) Premium on shares 3,963 3,963
6,627 9,609 2,982 Retained earnings 1,478 1,775 297 Intangible Assets 15 67 52 Other components of shareholders' equity 433 376
34 31 (2) Equity attributable to owners of the Company 6,873 7,114 241 Other non-current assets 8 15 7 Non-controlling interests of the subsidiary 226 (108) (334) Goodwill 536 535 (1) Total Non-Current Assets 7,324 10,361 3,037 Total shareholders' equity 7,099 7,005 (94) Total Assets 9,778 12,520 2,741 Total liabilities and Equity 9,778 12,520 2,742 STATEMENT OF FINANCIAL POSITION Unit: THB million
21 21 BREAKDOWN OF DOMESTIC AND EXPORT SALES
FY17 Sales growth delivered our target
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DOMESTIC SALES CHANNEL CONTRIBUTION FROM CASH VAN STRATEGY
DOMESTIC: Increasing sales driven by growth of RTD coffee and 3rd party products for distribution
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THB mn FY15 FY16 %YoY FY16 FY17 %YoY 4Q16 3Q17 4Q17 %YoY %QoQ Cambodia 1,547 2,074 34% 2,074 2,489 20% 599 605 739 23% 22% Myanmar 223 279 25% 279 422 51% 99 69 126 27% 83% Vietnam 98 173 77% 173 356 106% 68 142 74 9%
Yemen 167 202 21% 202 225 11% 71 70 112 59% 62% Afghanistan 164 481 193% 481 257
160 62
China
1,019 N/A
Others 77 153 99% 137 80
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Sales from Thailand 2,276 3,362 48% 3,346 4,847 45% 1,022 1,375 1,068 5%
Sales from ICUK
203 1179% 16 97 34 117%
Total 2,276 3,362 48% 3,362 5,050 50% 1,038 1,472 1,103 6%
EXPORT: 4Q17 Overseas sales soften due to winter effect
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35.0% 10.9% 10.2% Domestic GPMs by Product
GROSS PROFITS: In correlation with sales growth and product mix GROSS PROFITS MARGIN: In correlation with product mix
Domestic GPMs by Product 36.8% 12.5% 11.7%
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Source: Nielsen energy drink market report, December 2017 ("Nielsen Report")
78% 84% 84% 90% 91% 91%
Selling Distribution (Coverage) Selling Distribution (Coverage)
95% 95% 95% 96% 96% 95%
We were able to hold strong customer base amid the 2017 energy drink market shrink of -2.7%yoy
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Source: Nielsen energy drink market report, December2017 ("Nielsen Report")
Thai energy drink market by geographical segmentation Central Region Northeast Region North Region
We successfully continued to stay ahead on the Central Region while taking steps closer to bridging the gap of share for the Northeast Region
Greater BKK, 11.8%
Central, 27.9%
North, 19.7% Northeast, 31.2% South, 9.4%
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WORLD CLASS WORLD CLASS
Carabao Group Public Co., Ltd. Tel: +66 2636 6111 Ext.882 Email : IR@carabaogroup.com www.carabaogroup.com/en
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