Can Data Privacy Be Good for Brands? The opinions expressed in this - - PowerPoint PPT Presentation

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Can Data Privacy Be Good for Brands? The opinions expressed in this - - PowerPoint PPT Presentation

Dec 17, 2023 244 likes •988 views

Can Data Privacy Be Good for Brands? The opinions expressed in this presentation do not constitute or represent legal advice. No liability is accepted by the presenters or W2O Group for any action taken or not taken based on the information in

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Can Data Privacy Be Good for Brands?

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The opinions expressed in this presentation do not constitute or represent legal advice. No liability is accepted by the presenters or W2O Group for any action taken or not taken based on the information in this presentation or any associated communications. W2O Group recommends review and approval of any related activities, actions, or inactions by your legal representatives. Any and all information is subject to change.

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Why Privacy Matters

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Why Privacy Matters

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Why Privacy Matters

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“You have zero privacy anyway. Get over it.” – Scott McNealy, CEO, Sun Microsystems, 1999 + 2015

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“You have zero privacy anyway. Get over it.” – Scott McNealy, CEO, Sun Microsystems, 1999 + 2015

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"If you're doing something that you don't want other people to know, maybe you shouldn't be doing it in the first place.” – Eric Schmidt, Chairman, Google, 2009 “You have zero privacy anyway. Get over it.” – Scott McNealy, CEO, Sun Microsystems, 1999 + 2015

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“When you get home, email me the passwords to all of your email accounts, not just the nice, respectable work one, but all of them.”

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“When you get home, email me the passwords to all of your email accounts, not just the nice, respectable work one, but all of them.”

– Glenn Greenwald, Why Privacy Matters TedGlobal Talk 2014

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“When you get home, email me the passwords to all of your email accounts, not just the nice, respectable work one, but all of them.”

– Glenn Greenwald, Why Privacy Matters TedGlobal Talk 2014

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“When you get home, email me the passwords to all of your email accounts, not just the nice, respectable work one, but all of them.”

– Glenn Greenwald, Why Privacy Matters TedGlobal Talk 2014

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“When you get home, email me the passwords to all of your email accounts, not just the nice, respectable work one, but all of them.”

– Glenn Greenwald, Why Privacy Matters TedGlobal Talk 2014

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“Don’t worry, I won’t be evil.” – Google motto, paraphrased dropped from code of conduct in 2015

– Glenn Greenwald, Why Privacy Matters TedGlobal Talk 2014

“When you get home, email me the passwords to all of your email accounts, not just the nice, respectable work one, but all of them.”

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What’s changed?

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GDPR adopted in landslide vote, enforceable May 2018

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GDPR adopted in landslide vote, enforceable May 2018 Christopher Wylie and the Cambridge Analytica Scandal March 2018

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GDPR adopted in landslide vote, enforceable May 2018

Equifax Breach Facebook Data Deals Marriot Mega-Breach Spectrum Health Breach Facebook Access Tokens Leak Citrix Breach Verifications.io Breach MyFitnessPal Breach British Airways Breach Adobe Breach T-Mobile Breach Apollo Breach Quora Breach LinkedIn Breach Exactis Leak ShareThis Breach Panera Bread Records Leak Adapt Breach Google+ Breach Creative Technology Breach Facebook Messages Elacticsearch Breach Facebook App Data Strava Fitbit Maps Google GDPR Fine Facebook Dev Photo Bug

Christopher Wylie and the Cambridge Analytica Scandal March 2018

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GDPR adopted in landslide vote, enforceable May 2018

Equifax Breach Facebook Data Deals Marriot Mega-Breach Spectrum Health Breach Facebook Access Tokens Leak Citrix Breach Verifications.io Breach 2bn MyFitnessPal Breach British Airways Breach Adobe Breach T-Mobile Breach Apollo Breach Quora Breach LinkedIn Breach Exactis Leak ShareThis Breach Panera Bread Records Leak Adapt Breach Google+ Breach Creative Technology Breach Facebook Messages Elacticsearch Breach Facebook App Data Strava Fitbit Maps Google GDPR Fine Facebook Dev Photo Bug

Christopher Wylie and the Cambridge Analytica Scandal March 2018

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¯\_(ツ)_/¯

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The risk of harm is real.

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The risk of harm is real.

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The risk of harm is real.

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The risk of harm is real.

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An introduction…

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Meet Alastair Mactaggart

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Meet Alastair Mactaggart

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Meet Alastair Mactaggart

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Meet Alastair Mactaggart

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Fall, 2017

  • Hired Ashkan Soltani
  • Created ballot initiative

March, 2018

  • Cambridge Analytica

May 2018

  • 2x Signatures Required
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Fall, 2017

  • Hired Ashkan Soltani
  • Created ballot initiative

March, 2018

  • Cambridge Analytica

May 2018

  • 2x Signatures Required
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Fall, 2017

  • Hired Ashkan Soltani
  • Created ballot initiative

March, 2018

  • Cambridge Analytica

May 2018

  • 2x Signatures Required
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Assemblyman Chau and Senator Herztberg

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Assemblyman Chau and Senator Herztberg

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Assemblyman Chau and Senator Herztberg

Fall, 2017

  • Hired Ashkan Soltani
  • Created ballot initiative

March, 2018

  • Cambridge Analytica

May 2018

  • 2x Signatures Required

June 28, 2018

  • CCPA Passed
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Fall, 2017

  • Hired Ashkan Soltani
  • Created ballot initiative

March, 2018

  • Cambridge Analytica

May 2018

  • 2x Signatures Required

June 28, 2018

  • CCPA Passed
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Fall, 2017

  • Hired Ashkan Soltani
  • Created ballot initiative

March, 2018

  • Cambridge Analytica

May 2018

  • 2x Signatures Required

June 28, 2018

  • CCPA Passed – zero no votes
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Chaotic Times are Ahead

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Chaotic Times are Ahead

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For brands and marketers, data and privacy ethics are now a competitive differentiator.

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For brands and marketers, data and privacy ethics are now a competitive differentiator.

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For brands and marketers, data and privacy ethics are now a competitive differentiator.

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Source: CMO Council study

For Brands, Privacy is an Opportunity

“Three in four marketers say GDPR will increase transparency into customer data, which makes customers feel more at ease and builds trust.” “Marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards noted increased trust and engagement levels with customers.”

“Marketers who are exceeding privacy standards are getting ahead, not falling behind.”

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Brands who not just comply but embrace privacy are seeing additional benefits:

  • Enabling agility and innovation

from appropriate data controls

  • Gaining competitive advantage
  • Achieving operation efficiency

Source: Cisco Data Privacy Benchmark Study Jan 2019

Benefits Beyond Compliance

  • Mitigating losses from data

breaches

  • Reducing sales delays
  • Gaining appeal with investors
  • Increased engagement and

relevance

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Embrace data protection and privacy now

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Embrace data protection and privacy now

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Know What Data You’re Collecting

  • Why are you collecting it?
  • Where is it coming from?
  • How is it stored?
  • Is there PII?
  • How are you using it?
  • Is there a record of consent?
  • How can people opt-out or be deleted?
  • How do your vendors handle data?

Invest in a Privacy Program.

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When you collect people’s data, tell them:

  • Why and how you’re collecting data
  • What you’ll use it for
  • How the data collection benefits them
  • How you’ll protect it

Then give them a clear and real choice.

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Give People a Reason to Engage

  • Interesting, relevant and useful content
  • Better tools and services
  • Create experiences
  • Add value, entertain, enlighten.

Give consumers something worth consuming.

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Old Dogs and New Tricks

  • Contextual advertising
  • Premium publishers
  • First party data
  • CRM programs
  • Intent-based personalization
  • Human-centric, privacy-first

design

  • AI and ML
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SLIDE 73 For additional information, please contact:

W2O \ 18 June 2019 \ Proprietary and Confidential Property of W2O Group

Thank you

The materials and documentation incorporated into this presentation (including all ideas, creative materials, methodologies, systems and/or tools) include intellectual property and other proprietary information of W2O Group (“Materials”). W2O Group retains all right, title, and interest in and to its intellectual property incorporated into the Materials. These Materials may also be subject to third party rights and are thus, provided for presentation and evaluation purposes only. This client agrees not to use, share, or make any of the Materials public without written permission.

dlinton@w2ogroup.com

Dan Linton, Managing Director, Analytics