Caledonian Creative on Behalf of GCU Facilities Management Reducing - - PowerPoint PPT Presentation

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Caledonian Creative on Behalf of GCU Facilities Management Reducing - - PowerPoint PPT Presentation

May 18, 2023 168 likes •509 views

Caledonian Creative on Behalf of GCU Facilities Management Reducing Water Usage At Caledonian Court Introduction Caledonian Court has 660 rooms and caters for students from GCU Managed by GCU facilities Management 100 HMO (houses of

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Caledonian Creative on Behalf of GCU Facilities Management

Reducing Water Usage At Caledonian Court

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Introduction

  • Caledonian Court has 660 rooms and caters for

students from GCU

  • Managed by GCU facilities Management
  • 100 HMO (houses of multiple occupancy) certified

flats, totalling 660 rooms

  • Rent charged at £83-£96 per week, including

electricity, heating and internet connection, and water

  • Commitment to reduce the impact of its residents on

the environment

  • Rolling investment programme
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Big Problem

Problem: Reducing water usage Where: Caledonian Court How: To Be Continued…

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Research Undertaken

  • Secondary Research
  • Primary research
  • Primary data capture
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Secondary Research

  • Analysis of External

Environment

  • Competitor Campaigns
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PEST

Political Economical

Political

  • Provision by Scottish Water, which is

governed by Scottish parliament

  • 2010-15 regulatory period
  • Changes need to be made due to

government reforms

  • Development of Scotland as a Hydro nation

Economical

  • £497m investment by Scottish Water
  • Household bills lowest in UK
  • No Tuition Fees

Socio Cultural

  • Growth in Population
  • Attractive venue
  • Current green and eco trends

Technological

  • Weather Conditions / water escape
  • Accountability for water usage
  • Water Meters
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Competitor Analysis

www.everylastdrop.com

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Other competitors

  • Thames Water
  • Anglian Water
  • Northumberland

Water

  • Yorkshire
  • South West

Water

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Primary Research

  • Online Questionnaire
  • Focus Group
  • Physical Data Capture
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Online Questionnaire

  • Sent to Residents of Caledonian

Court

  • 204 responses
  • No awareness of water usage
  • Respondents unaware of effect on

environment

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Focus group

  • Caledonian Court Social Space
  • Invited by email, poster and word of

mouth

  • 7 participants
  • Lasted over 60 minutes
  • Underpinned Questionnaire findings
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Physical Data Capture

  • Water Measured from showers in

Caledonian court

  • Visited 3 Blocks and various floors
  • Collected water and measured

amount

  • Calculated water used
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Findings

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Themes

  • Shower Usage
  • Awareness
  • Environmental issues
  • Promotional campaigns
  • Barriers
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Themes

Shower Usage * Participants unaware of the amount

  • f water used.

* 13 minutes and 19 seconds was the average from questionnaire. * Highlights the need for a visual representation.

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Themes

Awareness

  • Lack of awareness main theme.
  • Participants were unaware of water usage and
  • impact.
  • Definite need to raise awareness.
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Themes

Environmental Issues-

  • Residents want to be environmentally friendly.
  • Limitations in Caledonian court.
  • Are aware of carbon foot print but feel there is

a need to educate.

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Themes

Promotional Campaigns- * General consensus was a humorous and quirky campaign would work * Incentives needed to provide motivation within students

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Themes

Barriers-

  • Lack of knowledge could mean lack of

response.

  • Lack of time, not enough for campaign to take

effect.

  • Lack of funds, not able to perhaps create an

effective campaign.

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  • .

.

Shower Usage

Average shower duration 8 minutes in UK

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  • .

.

Shower Usage

Average shower duration 13 minutes 19 seconds In Caledonian Court

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Average amount

  • f Water used

per person- per day

150 litres

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Average amount

  • f Water used in

Shower

64.7 litres

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The quality of Scottish water is at its highest level ever….. YET………

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….96% goes down the drain every day……

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Recommendations

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Water Wall

Water Bottles representing Time and volume of water used in shower 1 shelf= 2.5 minutes = Approx. 12 litres of water

.

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Drinks Representation Average Shower Represented through Typical Drink

Water used in Average Shower = 259 Large Glasses of Wine

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Music mix 10 Minute water Themed Mix

Can be used as a timer

.

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Play mix to raise awareness of Campaign Promotional Activities on day

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Goody bags

Encourages individuals to download music mix Contains Shower themed goodies such as Shower gel Shower cap Keyring Stickers

.

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Budget

Main Cost

  • Installation of

Waterwall as permanent fixture

  • Reduce cost by using

recycled bottles on permanent installation Low Expense

  • Posters
  • Flyers
  • Keyrings
  • Stickers
  • showercaps
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Any Questions ?