BUSINESS SOLUTIONS BARRY DERRICK PRODUCT MARKETING MANAGER AGENDA - - PowerPoint PPT Presentation

BUSINESS SOLUTIONS

BARRY DERRICK

PRODUCT MARKETING MANAGER

COMPLETE YOUR GO-TO-MARKET PLAN

AGENDA

ADTRAN OVERVIEW GO-TO-MARKET WITH WINNING SOLUTIONS!

• Market Leading Cloud Connectivity Solutions that

Outperform the Competition

• Innovative Software Applications for Service

Differentiation

• Enterprise Communications Driving Customer

Efficiency

• Industry Leading IP endpoints, Polycom Powered

™ Technology

• Services and support to help you scale your

business

COMPLETE CONNECTIVITY

Business & Residential Customers Exchange Provider’s Access Infrastructure

CARRIER NETWORKS

Exchange Provider’s Access Infrastructure

• Improve service provider access

infrastructure

• Increase services for business &

residential customers

• ADTRAN Carrier solutions enable:
• Broadband Access
• Ethernet Aggregation
• Optical Networking
• Business Ethernet Services
• Business Service Migration
• IPTV
• VoIP
• Mobile Backhaul

ENTERPRISE NETWORKS

Business Customers

• Innovative communication solutions for

Small & Medium Enterprises

• ADTRAN Enterprise solutions enable:
• Branch Office Connectivity
• Internet Access
• Converged Access
• LAN Switching
• Wireless Access
• IP Telephony/VoIP
• Unified Communications

Huawei 33% ADTRAN 22% Calix 16% ECI 6% Tellabs 6% Alcatel-Lucent 4% Other 13%

3Q12 MSAN Revenue

(excluding China)

MARKET LEADERSHIP

ENTERPRISE #1 IP BUSINESS GATEWAYS (GLOBAL) #2 ACCESS ROUTERS (NORTH AMERICA) CARRIER #2 MSANS (GLOBAL)

Industry leading pre- and post-sales support, combined with flexible service offerings Cloud Connectivity Market Leading IP Business Gateways and Superior Performing Access Routers Scalable platforms that can

• vercome typical installation roadblocks

Every User is covered with our Polycom Powered IP Endpoint Line-up

Need ADTRAN Solution

Unique feature set provides service differentiation that delivers further customer value Services and Support Enterprise Communications IP Endpoints Software Applications

GO-TO-MARKET GAME PLAN

COMPLETE CLOUD CONNECTIVITY SOLUTIONS

COMPLETE PORTFOLIO OF MARKET LEADING IP BUSINESS GATEWAYS

• SIP or MGCP Gateway for connecting to VoIP network
• Preserves and extends existing telephony/PBX life while

providing the network benefits of VoIP such as dynamic bandwidth allocation

COMPLETE PORTFOLIO OF ACCESS ROUTERS

• Modular, Fixed-port, and Multiservice Models
• Flexible connectivity options: Fiber, T1/multi-T1,

Carrier Ethernet, ADSL2+, SHDSL

• Supports migration to hosted UC & SIP trunking
• Security - Integrated Firewall and VPN

Total Access 900e

PSTN

Hosted VoIP Survivability

IP INTEGRATED ACCESS TO HOSTED VOICE MIGRATION

SERVICE DIFFERENTIATION WITH EDGE ESBC

ENTERPRISE SBC’S BECOME MANDATORY

• Redundancy and failover
• Troubleshooting tools
• Signaling/media interworking
• Interoperability with industry leading

IP PBXs

• Session management
• Provider and enterprise security

Scale in the cloud with Perimeta, Differentiate at the edge with ADTRAN eSBC

Learn more at: www.adtran.com/sbc

NetVanta 7100

SINGLE SOLUTION FOR ALL VOICE SERVICES

NETVANTA 7000 SERIES ENABLES:

• CPE resale
• Managed PBX
• Hosted voice services

Benefits

• No forklift upgrade
• No Rewiring
• Reuse all components
• Operationalize a single platform

(reduce training, and inventory)

COMPLETE OFFERINGS FOR FAST AND GIGABIT ETHERNET TO THE DESKTOP INNOVATIVE FEATURES FOR ENTERPRISE SWITCHING APPLICATIONS

• Integrated Wi-Fi Access Controller
• Cable Diagnostics
• LLDP-MED for VoIP Deployments

ENHANCING ETHERNET CONNECTIVITY AND MANAGEMENT

• NV1535P with ActivReach extends the reach of Ethernet

across longer distances and over all grades of cabling

• NV1638 with ActivChassis supports advanced stacking

features

INDUSTRY LEADING WARRANTIES

FLEXIBLE ETHERNET CONNECTIVITY OPTIONS

NETVANTA ACTIVREACH ETHERNET TECHNOLOGY

PROBLEMS SOLVED:

• Eliminates costs associated with re-wiring
• Overcoming distance constraints

1970 2620 2950 328 500 1000 1500 2000 2500 3000 3500 10 Mbps - 1 Pair CAT5 - IEEE CAT5 - ActiVReach 24AWG - ActiVReach CAT3 - ActiVReach

SOLUTIONS OVERVIEW:

• 24-port Gigabit Ethernet switch
• Extends the reach of Ethernet technology
• ver incumbent wiring
• Deliver voice, video, and data over

existing voice grade wiring

METASWITCH APPROVED ENDPOINTS

ADTRAN OFFERS A FULL LINE OF METASWITCH APPROVED VOICE, VIDEO, AND CONFERENCE ROOM ENDPOINTS ADTRAN’S IP AND VVX PHONES ARE POLYCOM POWERED ™ TECHNOLOGY

• ENDPOINTS FOR EVERY USER IN THE ORGANIZATION
• GLOBALLY RECOGNIZED CONFERENCE ROOM SOLUTIONS

WIRELESS ACCESS WITH BLUESOCKET VWLAN

ENTERPRISE-WIDE CLOUD-BASED WI-FI MAXIMIZE SCALE AND RELIABILITY SECURITY ENFORCED AT THE EDGE VMWARE READY SOLUTION HIGH-PERFORMANCE APS TO OPTIMIZE COVERAGE:

• ZERO-TOUCH, PLUG-AND-PLAY DEPLOYMENT
• INTELLIGENT APS WITH BUILT-IN FIREWALL
• SMART BANDWIDTH MANAGEMENT

BLUESOCKET VWLAN CUSTOMER SUCCESS

PROFESSIONAL SERVICES

ACES – ADTRAN CUSTOM EXTENDED SERVICES A NATIONWIDE, COMPREHENSIVE AND FLEXIBLE INSTALLATION AND MAINTENANCE SERVICE PROGRAM DESIGNED TO PROTECT THE NETWORK INSTALL AND CONFIGURATION AT THE CUSTOMER PREMISES FULL RANGE OF MAINTENANCE OPTIONS

• 7x24x4 Onsite or Remote
• Next Business Day Onsite or Remote

FLEXIBILITY

• Does not have to be “all or nothing” solution

CAN BE AN EXTENSION OF YOUR ORGANIZATION

• Staging
• Pre-configuration

ABOVE AND BEYOND SUPPORT

CUSTOMER PRIORITY MENTALITY

• “Above and Beyond” core company value
• Reputation established on premiere support
• Employees empowered to “problem solve”

PRE- & POST-SALES TECHNICAL SUPPORT

• Headquarters based knowledgeable and dedicated staff
• Engineering focus

SUMMARY & CONCLUSIONS

WHEN BUILDING YOUR PORTFOLIO OF BUSINESS VOICE SERVICES:

• Choose ADTRAN as your Go-to-Market Partner Delivering:
• Complete solutions from a stable and trusted vendor
• Innovative technologies designed to grow and migrate with your services
• CPE with built in investment protection
• Flexible services that complement your business
• Industry leading support
• Now is the time to scale your voice services with Metaswitch and ADTRAN!

QUESTION AND ANSWERS