BUSINESS SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS May 2016 - - PowerPoint PPT Presentation

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BUSINESS SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS May 2016 - - PowerPoint PPT Presentation

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INDUSTRY MISSION BUSINESS SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS May 2016 Methodology reminder Based on the list of countries GNP figures, growth, healthcare spending (trade offices, world statistics sites, public health

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INDUSTRY MISSION

BUSINESS SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS

May 2016

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Based on the list of countries – GNP figures, growth, healthcare spending (trade offices, world statistics sites, public health administrations, etc.) – Food supplement revenue based on local statistics (public WHO sources, local chambers of commerce, etc.) – Upstream/downstream actors (chambers of commerce, WHO, Eurostaf, etc. + extrapolation

  • n averages)

– Distribution: local sources, statistics from national sites, healthcare sites, etc. – Employment (local healthcare industry statistics, trade offices + extrapolation on averages) Turnover of the market : sell-out TTC Companies (brand and web site) : all the companies are installed locally. To avoid the risk of accumulation. Plant food supplement ⤷ Formulation with a single plant ⤷ Formulation with an association of plants ⤷ Formulation with one plant minimum + no plant Date of the data : 2015

Methodology reminder

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Food supplements in Europe 10,3 Md€

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RESULTS OF THE STUDY

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SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS

FRANCE

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FRANCE

Total population GNP 2.180 Md€ 66 millions Economic growth 1,1% Healthcare spending Annual per capita healthcare spending 4.212€ 278Md€ Weight of healthcare spending vs. GNP 12,75%

Sector study in Europe

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Sector study in Europe

FRANCE

FOOD SUPPLEMENT PLANT FOOD SUPPLEMENT Food supplement revenues 1,5Md€ PLANT food supplement revenues 960M€ % PLANT food supplements vs total food supplements 64% Average annual per capita spending 23€ Average per capita spending 14,55€ Average growth 3,9% Growth vs N-1 +1% Upstream actors Upstream actors Extractors/Ingredient specialists 57 Extractors/Ingredient specialists 43 Manufacturers 34 Manufacturers 29 Downstream actors Downstream actors Brands 431 Brands 351 Weight of Plant brands vs total brands 81% Distribution (points of sale): Pharma/Diet/Web/supermarkets 25.050 Distribution (points of sale) Pharma/Web/supermarkets 25.050 Weight of plant distribution vs total 100%

Sector study in Europe

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JOBS from plant food supplement Jobs generated by upstream actors 1.872 Jobs generated by downstream actors 6.090 Total jobs generated by plant food supplements 7.962 Growth N-1

  • Total jobs generated by food supplements

15.765

FRANCE

Sector study in Europe

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SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS

ITALY

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ITALY

Total population GNP Economic growth Healthcare spending Annual per capita healthcare spending Weight of healthcare spending vs. GNP

Sector study in Europe

1.934 Md€ 59 millions +1,6% 2.745€ 162 Md€ 8,4%

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ITALY

Sector study in Europe

FOOD SUPPLEMENT PLANT FOOD SUPPLEMENT Food supplement revenues 2,4Md€ PLANT food supplement revenues 1,07Md€ % PLANT food supplements vs total food supplements 45% Average annual per capita spending 41€ Average per capita spending 18,1€ Average growth 4% Growth vs N-1 1% Upstream actors Upstream actors Extractors/Ingredient specialists 51 Extractors/Ingredient specialists 44 Manufacturers 39 Manufacturers 22 Downstream actors Downstream actors Brands 445 Brands 365 Weight of Plant brands vs total brands 82% Distribution (points of sale): Pharma/Diet/Web/supermarkets 22.150 Distribution (points of sale) Pharma/Web/supermarkets 22.150 Weight of plant distribution vs total 100%

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Sector study in Europe

JOBS from plant food supplement Jobs generated by upstream actors

3.402

Jobs generated by downstream actors

6.494

Total jobs generated by plant food supplements

9.896

Growth N-1

  • Total jobs generated by food supplements

17.612

ITALY

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OVERALL ¡RESULTS

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63% 37%

Share ¡of ¡ ¡food ¡suppl. ¡vs ¡PLANT ¡food ¡ suppl.

Plant food suppl. M€ Food suppl. without Plant M€

63% of revenue is from Plant food supplements Over 2,000 companies

  • Brand
  • Extractors
  • Ingredient specialists
  • Manufacturers

Induced jobs

Distribution : seller, buyer …

500.300 jobs

Plant food supplements

in Europe 6,5Md€ 601.000 jobs

3 key pieces of information for the PLANT food supplement market

+100.800 jobs Directs (R&D, manufacturer, marketing

brand…)

Indirects (communication agency, …)

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Learning 1

Breakdown of plant food supplements vs food supplements without plants Botanical food supplements account for two thirds of the market A significant weight of Plant Food Supplements in Europe

KEY CONCLUSION

1

63% 37%

Share ¡food suppl. ¡vs ¡PLANT ¡food suppl.

Plant food suppl. M€ Food suppl. without Plant M€

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Learning 2

Weight of plant food supplements by country The majority of the countries are over 60%. All countries in Europe concerned

KEY CONCLUSION

2

0% 10% 20% 30% 40% 50% 60% 70% 80% 76% 71% 70% 70% 70% 69% 68% 68% 66% 65% 65% 65% 64% 61% 60% 60% 60% 60% 55% 55% 53% 50% 50% 45% 40%

Part Plant supplement food - %

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Learning 3

Weight by country Disparities in terms of maturity of market but similar trends

KEY CONCLUSION

3

4 countries account for 62% of PLANT food supplement revenue in Europe 10 countries = 84%

200 400 600 800 1000 1200 1400

Plant food supplement / country (M€)

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Learning 4

Plant Food Supplements: a representative sector in terms

  • f Revenue, Players and

Employment

KEY CONCLUSION

4

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About 50% of jobs generated by plant food supplements

+56,000 jobs

10000 20000 30000 40000 50000 60000 70000 80000 Upstram actors Downstream actors Upstram actors Downstream actors TOTAL SUPPLEMENT FOOD PLANT SUPPLEMENT FOOD

37395 73580 20173 35926

Weight of jobs generated by Plant food supplement / by food supplement actors

50,54%

Plant food supplement generate 101.000 DIRECT + INDIRECT JOB INDUCED JOBS : + 500.000 Employment breakdown by plant food supplement vs without plant category. Plant food supplements account for 63% of revenue and 50%

  • f jobs.

KEY CONCLUSION

4

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500 1000 1500 2000 2500 Extractor ingredients Manufacture Brand 341 382 2259

287 305 1602 Comparaison Number of actors - upstream/downstreamactors

SUPPLEMENT FOOD PLANT SUPPL. FOOD

Strong representation of plant food supplement brands vs food supplement, compared to the weight of revenue.

  • > 63% of revenue on average but 71% of food supplement brands

KEY CONCLUSION

4

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Evangelism Ebullition Specialization Massification

Parameters

  • R&D
  • MARKETING
  • R&D + MARKETING
  • MARKETING

Country/Volume

1

Italy France Germany

2

Spain Poland UK Belgium

3

Austria Greece Romania Portugal Czech republic Bulgaria Slovakia Hungary Lithuania Latvia Slovenia Ireland Luxembourg Croatia Netherlands Sweeden Finland Denmark Trend without PLANT Trend with PLANT Trend with PLANT

Strategy

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INDUSTRY MISSION

BUSINESS SECTOR STUDY EUROPE PLANT FOOD SUPPLEMENTS

May 2016