Bundesliga Foundation – The importance of giving back to the community
MEMBERS OF DFL Agenda • Bundesliga Foundation • Background of „Welcome to football “ • Project „Welcome to football “: 2 objectives and „ welcome alliance “ • Welcome alliance Mainz
Die Gründung BUNDESLIGA FOUNDATION Founded: November 2008 donor (50%) The League – Football Federation e.V. (DFL) Bundesliga Foundation Merger of all 36 licensed clubs and corporations of the first and the second national league Objectives: Entrusted with the Proactively take the social operational business responsibility of professional football donor create identification (50%) DFL German Football League Ltd. achieve sustainable social Tasks: change Organisation and conduct of the game operation convey values Marketing for the first and second league
PROMOTED PROJECTS • Four pillars • Number of promoted projects: 30 – 40 each year • Funding per year (15/16): around 3 m euros • Focus on „ Lighthouse projects “ Ulrike Siebert I 28. September 2016
FOUR PILLARS The pillars Responsibility. Solidarity. Chances. Children People with Integration Athletes of disabilities other sports Project Football Bundesliga Classroom Partnership „Light - meets travel guide: stadium with the house “ culture „ barrier-free German to the Welcome to Sports Aid Class in stadium “ football sports Youth elite patronage
Benefit from poularity In addition to funding, the Bundesliga Foundation uses the media and public attention of football and its role models for social issues. Emotionality of the brand Popularity of the protagonists Clubs Players
MEMBERS OF DFL players, e.g. Manuel Neuer (FC Bayern) or Ilkay Gündogan (former BVB)
Willkommensbündnis Integration initiative Haider Hassan I 28. September 2016
Integration initiative press conferences Start of „Welcome to football “ Integration initiative Project Match Day of German football 2 different concepts Event und PR Welcome to football Campaign TV, Print, Online Testimonials of the Bundesliga communication activities in 18 stadiums of Bundesliga and 2. Bundesliga Haider Hassan I 28. September 2016
Welcome to Football
Welcome to Football - Programme Objectives • Organizing easily accessible training opportunities for young refugees • Facilitating their way into regular amateur-club-trainings • Offering more than sport, eg Language courses, career counselling, acitivities with fans • Public statements for welcoming refugees • Empowering refugees to take over responsibility ____________________________________________________________________________
„Welcome alliances “ • Bundesliga and 2. Bundesliga football clubs collaborate at least 2 years with amateur clubs and social initiatves • Alliances pursue common objectives and coordinate their measures German Children and Youth Foundation offers • Project funding • Coaching • Consulting, Trainings and Opportunities for Peer-Exchange ____________________________________________________________________________
Willkommen im Fußball
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Welcome to Football
experience in young people care • Implementing Organisation of different • homes for young people, also refugees
FC Ente Bagdad – FC Baghdad Ducks What is „FC Ente Bagdad“ standing for? Name: international mindset, fun, creativity • Hobby football since 1973, since 2002 part of Vitesse Mayence • Team spirit, fun and respect • No space for discrimination • Mix of nations, ages, religions, social backgrounds and talent levels • Voluntary and long term commitment • "You'll never waddle alone" • One team with no separation in starters and bench players • Social interactivities • Mutual support in private life • Networking with citizens, sports people, other clubs, politicians, the press, etc. • Cultural football journeys •
FC Ente Bagdad and refugees Increasing refugees flows in 2014 → we start planning our help • Integration of ~15 refugees into our adult team • Welcome to football project in 2015 → FC Ente Bagdad opens itself to • youth players (~30 refugees and 5 locals) Together with Vitesse Mayence a youth league team is founded in • 2016 In order to effectively integrate refugees we strive for a familiar • atmosphere between locals and refugees on and outside the pitch Personal development of refugees by delegating responsibilities (e.g. • assistant coaching of the youth team, organizing events) Support in job applications, CVs, finding internships, apartments, etc. • Pay for the refugees expenses of sports materials and participation of • events, German courses, free membership for refugees
Examples 1/2 Jarvid Mohammadie , 17, Afghanistan Enjoys the team spirit of Ente Bagdad; with hard training he Enjoys the team spirit of made it into the ambitious local league team of TSV Schott Mainz Samir Sediqi , 22, Afghanistan Adult player FC Ente Bagdad and Vitesse Mayence; youth coach; fluent German; started apprenticeship Tizian Fuchs , 15, Germany Via a friend he got to know FC Ente Bagdad; The unique intercultural experience made him chose for our Vitesse Mayence youth league team
Examples 2/2 Florence Goleci , 17, Albania Captain of the Vitesse Mayence youth league team and part of the Captain of the adult teams of FC Ente Bagdad and Vitesse Mayence adult teams of FC Bernward Schappert , Germany Experienced youth coach from Vitesse Mayence Experienced youth coach from Mustapha Smail , 55, Algeria Adult FC Ente Bagdad team, Youth team coach; professional Adult FC translator; intercultural background translator; intercultural background
Mainz 05 is an active part of the Partnership – permanent exchange Repetitive Invitation to Events and home matches Ballkids – at Bundesliga-matches Center Circle Kids – at EUROPA LEAGUE-matches Common trips to away-matches with Mainz 05-Youthclub-Members Linking up with other Groups belonging to Mainz 05 – Partner, Fans ,… Players visiting trainings
Benefit match – organized by the Club and its fans of the club in favor of refugee-projects in Mainz – „In unserer Kurve ist noch Platz“ – „on our stand is still space “ - Panel discussion, Street Food Market, Live Musik
Questions • www.bundesliga- stiftung.de/projekte/integration/leuchtturmprojekt- willkommen-im-fussball • www.juvente-mainz.de • www.ente-bagdad.de • www.vitesse-mayence.de • www.mainz05.de
Thank you very much for you attention!
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