Bundesliga Foundation The importance of giving back to the - - PowerPoint PPT Presentation

Bundesliga Foundation – The importance of giving back to the community

MEMBERS OF DFL

2

Agenda

• Bundesliga Foundation
• Background of „Welcome to football“
• Project „Welcome to football“:
• bjectives and „welcome alliance“
• Welcome alliance Mainz

Die Gründung

Founded: November 2008

donor (50%) donor (50%)

Bundesliga Foundation

Objectives:

• Proactively take the social

responsibility of professional football

• create identification
• achieve sustainable social

change

• convey values

Entrusted with the

• perational business

The League – Football Federation e.V. (DFL)

Merger of all 36 licensed clubs and corporations of the first and the second national league

DFL German Football League Ltd.

Tasks:

• Organisation and conduct of the game operation
• Marketing for the first and second league

BUNDESLIGA FOUNDATION

Ulrike Siebert I 28. September 2016

• Four pillars
• Number of promoted projects:

30 – 40 each year

• Funding per year (15/16):

around 3 m euros

• Focus on „Lighthouse projects“

PROMOTED PROJECTS

• Responsibility. Solidarity. Chances.

Children

People with disabilities

Integration

Athletes of

• ther sports

Football meets culture Class in sports Partnership with the German Sports Aid Youth elite patronage Bundesliga travel guide: „barrier-free to the stadium“

Project „Light- house“

The pillars

FOUR PILLARS

Classroom stadium Welcome to football

In addition to funding, the Bundesliga Foundation uses the media and public attention of football and its role models for social issues. Emotionality of the brand Popularity of the protagonists Clubs Players

Benefit from poularity

MEMBERS OF DFL

players, e.g. Manuel Neuer (FC Bayern) or Ilkay Gündogan (former BVB)

Haider Hassan I 28. September 2016

Willkommensbündnis

Integration initiative

Haider Hassan I 28. September 2016

Integration initiative

Campaign TV, Print, Online Match Day Event und PR Project 2 different concepts Welcome to football

Integration initiative

• f German football

Testimonials of the Bundesliga press conferences communication activities in 18 stadiums of Bundesliga and 2. Bundesliga Start of „Welcome to football“

Welcome to Football

• Organizing easily accessible training opportunities for young

refugees

• Facilitating their way into regular amateur-club-trainings
• Offering more than sport, eg Language courses, career counselling,

acitivities with fans

• Public statements for welcoming refugees
• Empowering refugees to take over responsibility

Welcome to Football - Programme Objectives

____________________________________________________________________________

• Bundesliga and 2. Bundesliga football

clubs collaborate at least 2 years with amateur clubs and social initiatves

• Alliances pursue common objectives and

coordinate their measures

• Project funding
• Coaching
• Consulting, Trainings and Opportunities

for Peer-Exchange

„Welcome alliances“ German Children and Youth Foundation

• ffers

____________________________________________________________________________

Willkommen im Fußball

____________________________________________________________________________

Welcome to Football

• experience in young people care
• Implementing Organisation of different

homes for young people, also refugees

FC Ente Bagdad – FC Baghdad Ducks

What is „FC Ente Bagdad“ standing for?

• Name: international mindset, fun, creativity
• Hobby football since 1973, since 2002 part of Vitesse Mayence
• Team spirit, fun and respect
• No space for discrimination
• Mix of nations, ages, religions, social backgrounds and talent levels
• Voluntary and long term commitment
• "You'll never waddle alone"
• One team with no separation in starters and bench players
• Social interactivities
• Mutual support in private life
• Networking with citizens, sports people, other clubs, politicians, the press, etc.
• Cultural football journeys

FC Ente Bagdad and refugees

• Increasing refugees flows in 2014 → we start planning our help
• Integration of ~15 refugees into our adult team
• Welcome to football project in 2015 → FC Ente Bagdad opens itself to

youth players (~30 refugees and 5 locals)

• Together with Vitesse Mayence a youth league team is founded in

2016

• In order to effectively integrate refugees we strive for a familiar

atmosphere between locals and refugees on and outside the pitch

• Personal development of refugees by delegating responsibilities (e.g.

assistant coaching of the youth team, organizing events)

• Support in job applications, CVs, finding internships, apartments, etc.
• Pay for the refugees expenses of sports materials and participation of

events, German courses, free membership for refugees

Jarvid Mohammadie, 17, Afghanistan Enjoys the team spirit of Ente Bagdad; with hard training he made it into the ambitious local league team of TSV Schott Mainz Enjoys the team spirit of Samir Sediqi, 22, Afghanistan Adult player FC Ente Bagdad and Vitesse Mayence; youth coach; fluent German; started apprenticeship Tizian Fuchs, 15, Germany Via a friend he got to know FC Ente Bagdad; The unique intercultural experience made him chose for our Vitesse Mayence youth league team

Examples 1/2

Florence Goleci, 17, Albania Captain of the Vitesse Mayence youth league team and part of the adult teams of FC Ente Bagdad and Vitesse Mayence Bernward Schappert, Germany Experienced youth coach from Vitesse Mayence Mustapha Smail, 55, Algeria Adult FC Ente Bagdad team, Youth team coach; professional translator; intercultural background Captain of the adult teams of FC Experienced youth coach from Adult FC translator; intercultural background

Examples 2/2

Mainz 05 is an active part of the Partnership – permanent exchange Repetitive Invitation to Events and home matches

• Ballkids – at Bundesliga-matches
• Center Circle Kids – at EUROPA LEAGUE-matches
• Common trips to away-matches with Mainz 05-Youthclub-Members

Linking up with other Groups belonging to Mainz 05 – Partner, Fans,… Players visiting trainings

Benefit match – organized by the Club and its fans of the club in favor

• f refugee-projects in Mainz – „In unserer Kurve ist noch Platz“ – „on
• ur stand is still space“ - Panel discussion, Street Food Market, Live

Musik

Questions

• www.bundesliga-

stiftung.de/projekte/integration/leuchtturmprojekt- willkommen-im-fussball

• www.juvente-mainz.de
• www.ente-bagdad.de
• www.vitesse-mayence.de
• www.mainz05.de

Thank you very much for you attention!