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Building Citizen Engagement into the Implementation of Welfare Schemes in Rural India Dipanjan Chakraborty Aaditeshwar Seth IIT Delhi dipanjan@cse.iitd.ernet.in Welfare Schemes NREGA RSBY Kannyashree Beneficiaries Welfare Schemes NREGA


  1. Building Citizen Engagement into the Implementation of Welfare Schemes in Rural India Dipanjan Chakraborty Aaditeshwar Seth IIT Delhi dipanjan@cse.iitd.ernet.in

  2. Welfare Schemes NREGA RSBY Kannyashree Beneficiaries

  3. Welfare Schemes NREGA RSBY Kannyashree 1. Grievance Channels Beneficiaries

  4. Welfare Schemes NREGA RSBY Kannyashree 1. Grievance Channels Call Centres Beneficiaries  Awareness  Poor enforcement to ensure resolution

  5. Welfare Schemes NREGA RSBY Kannyashree 2. Account Information 1. Grievance Channels Call Centres Beneficiaries  Awareness  Poor enforcement to ensure resolution

  6. Welfare Schemes NREGA RSBY Kannyashree 2. Account MIS Information 1. Grievance Channels Call Centres Beneficiaries  Awareness  Poor enforcement to ensure resolution

  7. Welfare Schemes NREGA RSBY Kannyashree 2. Account MIS Information 1. Grievance Channels Call Centres Beneficiaries  Awareness  Poor enforcement to ensure resolution

  8. Welfare Schemes NREGA RSBY Kannyashree • Literacy • Access 2. Account MIS • Govt. facing Information 1. Grievance Channels Call Centres Beneficiaries  Awareness  Poor enforcement to ensure resolution

  9. Welfare Schemes NREGA RSBY Kannyashree • Literacy • Access 2. Account MIS • Govt. facing Information 1. Grievance Channels 3. Feedback Social Audits ● Who does it? ● Resource intensive Call Centres Beneficiaries  Awareness  Poor enforcement to ensure resolution

  10. Citizen Engagement ● Grievance resolution ● Feedback Beneficiaries Government ● Account Information

  11. Citizen Engagement ● Grievance resolution ● Feedback Beneficiaries Government ● Account Information Intermediary (Community Radio Stations, Civil Society, CSCs)

  12. Citizen Engagement ● Grievance resolution ● Feedback Beneficiaries Government ● Account Information Intermediary (Community Radio Stations, Civil Society, CSCs) ● FM Radio Stations ● Run by non-profits ● Limited Range (~15-20 km) ● Locally sourced content

  13. Citizen Engagement ● Grievance resolution ● Feedback Beneficiaries Government ● Account Information Intermediary (Community Radio Stations, Civil Society, CSCs)

  14. Citizen Engagement ● Grievance resolution ● Feedback Beneficiaries Government ● Account Information Intermediary (Community Radio Stations, Civil Society, ● IVR Systems CSCs) ● Breaks literacy barrier ● India: among cheapest voice calls ● Automated voice calls ● Typed and spoken inputs

  15. Citizen Engagement ● Grievance resolution ● Feedback Beneficiaries Government ● Account Information Intermediary (Community Radio Stations, Civil Society, ● IVR Systems CSCs) ● Breaks literacy barrier ● Pilot with the National Rural ● India: among cheapest voice calls Employment Guarantee Act ● Automated voice calls (NREGA) partnering with a ● Typed and spoken Community Radio Station inputs ● Has been implemented throughout the country ● Extensive and updated MIS

  16. Related Work

  17. Related Work IVR for resource poor areas ● Engagement platforms over voice ● CGNet Swara [Mudliar et al ICTD '12], Mobile Vaani, Avaaj Otalo [Patel et al CHI '10] ● Spoken Web [Agarwal et al DEV '10, Kumar et al W4A '10] ● P2P media systems ● Our work is in the context of a government scheme

  18. Related Work IVR for resource poor IVR usability areas ● Typed vs Spoken input ● [Lerer et al DEV '10], ● Engagement [Sherwani et al ICTD platforms over voice '09], ● CGNet Swara [Mudliar et al ICTD ● Automatic Speech '12], Mobile Vaani, Recognition Avaaj Otalo [Patel et ● [Khan et al al CHI '10] ● Spoken Web [Agarwal COCOSDA '13] et al DEV '10, Kumar ● We do not focus et al W4A '10] deeply on IVR design ● P2P media systems ● Use simple model to ● Our work is in the evaluate IVR in desired use cases context of a government scheme

  19. Related Work IVR for resource poor IVR usability E-gov & transparency areas ● Typed vs Spoken ● Media tools input ● [Bertot et al GIQ '10], ● [Lerer et al DEV '10], ● Engagement [Andersen IEP '09], [Sherwani et al ICTD [Kim et al GIQ '09] platforms over voice '09], ● CGNet Swara ● CSCs and Call [Mudliar et al ICTD ● Automatic Speech Centres '12], Mobile Vaani, Recognition ● [Kumar et al IS '06], Avaaj Otalo [Patel et ● [Khan et al al CHI '10] [Mishra ICEGOV '11], ● Spoken Web [Agarwal COCOSDA '13] [Singh et al GIQ '08] et al DEV '10, Kumar ● We do not focus et al W4A '10] ● Mix of media and deeply on IVR design CSCs ● P2P media systems ● Use simple model to ● Media: create ● Our work is in the evaluate IVR in awareness, gather desired use cases feedback and enforce context of a accountability government scheme ● CSCs: open up MIS data

  20. NREGA - overview ● National Rural Employment Guarantee Act (NREGA) ● Minimum number of work days ● Minimum pay ● Construction of roads, toilets, ponds, plantation ● Unemployment allowance ● Delay compensation allowance ● Work site facilities

  21. NREGA – implementation problems

  22. NREGA – implementation problems Account Info ● No. of work days allotted ● Wrong, delayed or non payment of wages

  23. NREGA – implementation problems Account Info Grievances ● Job cards not ● No. of work issued days allotted ● Machines used ● Wrong, delayed instead of or non payment workers of wages

  24. NREGA – implementation problems Account Info Grievances Feedback and Transparency ● Job cards not ● No. of work ● Fudged issued days allotted records ● Machines used ● Wrong, delayed ● Ghost assets, instead of or non payment workers ● Substandard of wages quality

  25. Our work ● 3 IVR tools ● Community Driven ● Crowdsourced reporting ● Partnering with a Community Radio Station ● Evaluate these tools  Context: NREGA  Improve citizen awareness  Get feedback  Verify MIS data to check for discrepancies

  26. Demographics ● Pilot: in a district in the Indian state of Haryana ● 37% households below poverty line in the district  Poor NREGA implementation ● 95% rural population in the district  Wide scope for NREGA implementation ● Literacy rate in the district is 56%  Prevents information access ● Telephone (mobile and others) penetration is 71.3% in the district  Scope for using IVR tools ● Partner radio station, Alfaz-e-Mewat, reaches 183 of 431 villages in the district  Tie-in within the community

  27. Demographics ● Pilot: in a district in the Indian state of Haryana ● 37% households below poverty line in the district  Poor NREGA implementation ● 95% rural population in the district  Wide scope for NREGA implementation ● Literacy rate in the district is 56%  Prevents information access ● Telephone (mobile and others) penetration is 71.3% in the district  Scope for using IVR tools ● Partner radio station, Alfaz-e-Mewat, reaches 183 of 431 villages in the district  Tie-in within the community

  28. Demographics ● Pilot: in a district in the Indian state of Haryana ● 37% households below poverty line in the district  Poor NREGA implementation ● 95% rural population in the district  Wide scope for NREGA implementation ● Literacy rate in the district is 56%  Prevents information access ● Telephone (mobile and others) penetration is 71.3% in the district  Scope for using IVR tools ● Partner radio station, Alfaz-e-Mewat, reaches 183 of 431 villages in the district  Tie-in within the community

  29. 1. Mobile Vaani - unstructured feedback collection Mobile Vaani Server Beneficiaries

  30. 1. Mobile Vaani - unstructured feedback collection Missed call Mobile Vaani Server Beneficiaries

  31. 1. Mobile Vaani - unstructured feedback collection Missed call Mobile Vaani Call back Server Beneficiaries

  32. 1. Mobile Vaani - unstructured feedback collection Missed call Mobile Vaani Call back Server Beneficiaries Leave feedback on NREGA Listen to others' feedback Post responses on others' feedback

  33. 1. Mobile Vaani - unstructured feedback collection Missed call Mobile Vaani Call back Server Beneficiaries Leave feedback on NREGA Listen to others' feedback Post responses on others' feedback Mass of issues faced by the beneficiaries

  34. 1. Mobile Vaani - unstructured feedback collection Missed call Mobile Vaani Call back Server Beneficiaries Leave feedback on NREGA Listen to others' feedback Post responses on others' feedback Live discussions in Better planning, Mass of partner CR station, implementation and issues faced Structured survey to troubleshooting by by the measure extent of officials beneficiaries issues

  35. 1. Mobile Vaani - conversion rates

  36. 1. Mobile Vaani - conversion rates ● # missed calls: 1873 ● Most callers called to listen ● Attempts to post: 19% of callers ● Valid posts: 8% of callers ● This is consistent with Mobile Vaani Deployments in Jharkhand and Bihar ● Calls from 59 panchayats

  37. 1. Mobile Vaani – feedback and grievance redressal

  38. 1. Mobile Vaani – feedback and grievance redressal ● Blame local leaders ● No NREGA work Feedback ● Local leaders point to state officials for delay in approval and funds ● Officials:  info collected is new  Can help in planning and implementing schemes better

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