Brinkman Lab Product Portfolio Development Project Project 04017 - - PowerPoint PPT Presentation

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Brinkman Lab Product Portfolio Development Project Project 04017 - - PowerPoint PPT Presentation

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Brinkman Lab Product Portfolio Development Project Project 04017 Preliminary Design Review February 20, 2004 Team Members Mechanical Industrial Engineers: Engineers: Travis Fisher Elizabeth Carter Matt Lampe Burcak Guclu

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SLIDE 1

Brinkman Lab Product Portfolio Development Project

Project 04017

Preliminary Design Review

February 20, 2004

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SLIDE 2

Team Members

Mechanical Engineers:

  • Travis Fisher
  • Matt Lampe
  • Justin Reilly

Industrial Engineers:

  • Elizabeth Carter
  • Burcak Guclu

Lead Engineer

  • Ryan Hastrich

Manager

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SLIDE 3

Project Description

  • Statement of Work
  • Design a portfolio of 3 – 5 products
  • Manufacture in Brinkman Lab
  • Sell on Campus
  • Complete Documentation
  • By Commencement 2004
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SLIDE 4

Project Management

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SLIDE 5
  • Capabilities & Constraints
  • Concept Development
  • Survey Data
  • Concept Selection
  • Detailed Product Design
  • Business Analysis
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SLIDE 6

Capabilities and Constraints

  • Injection Mold

Machine

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SLIDE 7

Capabilities and Constraints

  • EDM
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SLIDE 8

Capabilities and Constraints

  • Bridgeport Mill
  • Hardinge Lathe
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SLIDE 9

Capabilities and Constraints

  • Hardinge Mill
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SLIDE 10

Capabilities and Constraints

  • Hardinge Lathe
  • Mazak Lathe (live tooling)
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SLIDE 11
  • Capabilities & Constraints
  • Concept Development
  • Survey Data
  • Concept Selection
  • Detailed Product Design
  • Business Analysis
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SLIDE 12

Concept Development

  • Book Ends
  • Card Holders
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SLIDE 13

Concept Development

  • Others
  • Bottle Opener
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SLIDE 14
  • Patent Issues
  • Manufacturing issues

Concept Development

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SLIDE 15
  • Finite Element Analysis

Engineering Models

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SLIDE 16
  • Capabilities & Constraints
  • Concept Development
  • Survey Data
  • Concept Selection
  • Detailed Product Design
  • Business Analysis
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SLIDE 17

1st Survey Data

Products interested in buying

45% 14% 26% 15%

Magnets Bottle opener key chain Picture Frame Key Chain

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SLIDE 18

1st Survey Data

Products they want as a gift or they would buy themselves

20% 37% 18% 9% 16%

Business Card Holder Picture Frame Plexiglas Diploma Frame Desk Clock Book ends

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SLIDE 19

2nd Survey Data

"Want as a Graduationg Gift"

30% 18% 27% 10% 8% 7%

Diploma Frame Picture Frame Desk Clock Card Holder Bookends No Reply

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SLIDE 20
  • Capabilities & Constraints
  • Concept Development
  • Survey Data
  • Concept Selection
  • Detailed Product Design
  • Business Analysis
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SLIDE 21

Concept Selection

Attribute Importance Matrix Manufacturing Ease Estimated Sales Volume Sufficient Skills Sufficient Number of People Aesthetics Survey Data Support Estimated Sales - Cost Ratio Row Total Column Total Row + Column Relative Weights Manufacturing Ease

↑ ← ← ↑ ↑ ↑

2.0 0.0 2.0 0.10

Estimated Sales Volume

← ← ↑

3.0 1.0 4.0 0.19

Sufficient Skills

← ↑ ↑ ↑

1.0 0.0 1.0 0.05

Sufficient Number of People

↑ ↑ ↑

0.0 0.0 0.0 0.00

Aesthetics

↑

0.5 3.5 4.0 0.19

Survey Data Support

↑

0.0 4.0 4.0 0.19

Estimated Sales - Cost Ratio

0.0 6.0 6.0 0.29

Column Total

0.0 1.0 0.0 0.0 3.5 4.0 6.0

21.0

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SLIDE 22

Concept Selection

Attribute Factor Business Card Holder Business Card Holder Pen Holder Desk Clock Picture Frame Diploma Frame Book Ends Letter Opener Bottle Opener

Ball Bearing Design Cylendrical Design Common Base Plate Common Base Plate One Piece - Aluminum One Piece - Aluminum "Curvy" Design "Sw ord type" Flat Design

Judgement Based Estimated Sales - Cost Ratio 0.29 4 5 3 3 2 2 3 3 5 Manufacturing Ease 0.10 3 3 2 2 4 1 4 5 2 Estimated Sales Volume 0.19 4 3 1 1 2 4 2 1 5 Sufficient Skills 0.05 5 5 5 5 5 5 5 4 5 Sufficient Number of People 0.00 5 5 5 5 5 5 5 5 5 Aesthetics 0.19 5 5 4 3 4 4 5 2 4 Survey Data Support 0.19 2 2 3 4 4 5 2 3 3 Rating 3.76 3.86 2.81 2.81 3.10 3.38 3.19 2.67 4.14 Ranking 3 2 7 7 6 4 5 9 1 Continue Development

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SLIDE 23
  • Capabilities & Constraints
  • Concept Development
  • Survey Data
  • Concept Selection
  • Detailed Product Design
  • Business Analysis
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SLIDE 24

Curved Ball Business Card Holder

  • Features

– Curved Groove – Aluminum – Anodized black – Engraved RIT logo

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SLIDE 25

Picture Frame

  • Features

– Holds a 4 x 6 in. picture – One-piece Aluminum – Engraved RIT logo

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SLIDE 26

Cylindrical Card Holder

  • Features

– Small footprint – Aluminum – Anodized black – Engraved RIT logo

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SLIDE 27

Bookend

  • Features

– Two-Piece Aluminum – Anodized – Engraved RIT logo Both Sides

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SLIDE 28

Flat Bottle Opener

  • Features

– Small – Light Weight – Tough – Anodized Aluminum – Engraved RIT logo

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SLIDE 29

Plexiglas Diploma Frame

  • Features

– Clear Acrylic – Designed for 10” x 12” RIT Diploma – Engraved RIT logo

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SLIDE 30

Magnet/Keychain/Coaster

  • Features

–Injection Molded –High Quality Plastic –RIT Logo –Common Design

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SLIDE 31
  • Capabilities & Constraints
  • Concept Development
  • Survey Data
  • Concept Selection
  • Detailed Product Design
  • Business Analysis
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SLIDE 32

Cost Analysis

  • Unit Cost was estimated based on:
  • Material Price Estimates
  • Machining Time Estimates
  • Labor Time Estimates
  • Finishing Costs
  • Cost equation

Costs Variable Volume Total Cost Fixed Size Batch Cost Setup Cost Unit + + =

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SLIDE 33

Price Analysis

  • Estimated Unit

Cost

  • 25% Profit

Product Unit Cost Selling Price Curved Ball Card Holder 04017‐092 $14.36 $19.15 Picture Frame 04017‐030 $16.69 $22.26 Bookend 04017‐002 $18.86 $25.14 Diploma Frame 04017‐041 $34.77 $46.36 Cylindrical Card Holder 04017‐120 $10.65 $14.19 Bottle Opener 04017‐020 $5.48 $7.30 Magnet/Keychain/Coaster 04017‐01x TBD TBD

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SLIDE 34

Market Analysis

  • Proportion Of Campus Population

Population Subset Size (N) Awareness Fraction (A) NxA

Graduating Seniors 1,903 0.40 761 Faculty/Staff 3,145 0.40 1,258 Alumni 90,000 0.05 4,500 Graduate 2,374 0.40 950 Total 97,422 7469

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SLIDE 35

Demand Analysis

Estimated Demand Trend

y = 0.0624x2 - 4.3696x + 73.329 5 10 15 20 25 30 35 5 10 15 20 25 30

Selling Price ($) Quantity

Bottle Opener key chains

  • Poly. (Bottle Opener key chains)
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SLIDE 36

Demand Forecast Table

Demand

Calculated Worst Case Products: Picture Frame 34 12 Ball Card Holder 26 24 Curved Bookend 8 6 Diploma Frame 24 2 Flat Bottle Opener 45 25 Cylindrical Card Holder 45 24 Results: Total Units 182 93 Annual Cost $2,671 $1,143 Gross Income $3,561 $1,493 Annual Profit $890 $350

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SLIDE 37

Business Plan

  • Marketing Plan
  • Operational Plan
  • Sales and Accounting Plans
  • Management Plan
  • Startup Cost Analysis
  • Financial Plan
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SLIDE 38

Next Steps

  • Manufacturing Planning
  • Fixture Design & Build
  • CNC Programming
  • Marketing/Advertising/Sales

– Website – Flyers – Wholesale Marketing

  • Handling/Storage/Inventory
  • Full Scale Production
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SLIDE 39

Lessons Learned

  • Planning, Planning, Planning
  • Industrial Design can be useful (and fun)
  • Engineers Should Take Business Classes
  • Forecasts are always wrong
  • Don’t carry prototypes loose in a bag