BRIANNA EVANS 124 B Spring Road San Marcos, Texas, 78666 (254) - - PDF document

BRIANNA EVANS

124 B Spring Road • San Marcos, Texas, 78666 • (254) 702-4621• bme20@txstate.edu •

Education TEXAS STATE UNIVERSITY, SAN MARCOS, TEXAS, 2013–2017

• Expected Bachelor of Science, May 2017
• Major: Public Relations; Minor: Political Communication

Through my education, I have learned a variety of skills such as how to effectively communicate with diverse populations, to efficiently solve problems, and effectively manage time. I also have learned a lot about the inter-workings of our political system through the political science classes I’ve had the opportunity to take. I believe that education is one of the biggest privileges in our

• society. I would like to help others realize their maximum potential and strive to achieve their
• wn educational goals

Work Experience TEXAS ROADHOUSE RESTURAUNT – Killeen, Texas Hostess & Server | February 2013 – November 2016

• Upon being assigned to the highest position as a hostess, Door Coordinator; I was the

responsible for overseeing all hostesses on duty, managing the flow of traffic, and resolving conflicts with upset guest.

• Serving has taught me salesmanship, patience, and how to remain positive in the face
• f adversity.
• I have recently been promoted to Server Trainer and am now responsible for training

newly hired servers on the restaurant’s policy, procedure, and customer satisfaction mission. STUDENT ASSOCIATION FOR CAMPUS ACTIVITIES – San Marcos, Texas Late Night & Weekend Coordinator | August 2016 –December 2016

• I was responsible for creating drug & alcohol free alternative late night programs for

Texas State students.

• I was also responsible for preparing portions of the school’s homecoming.
• In this position I learned how to talk to students and find out what their interest were and

then convert that into safe and fun programming they would enjoy. This was the first year the position was created and I had the opportunity to shape what the position is today

Awards & Acknowledgements OUTSTANDING JUNIOR FOR GAMMA PHI BETA – 2016

• I was nominated by my chapter’s executive board for representing the junior class for

good public relations. DEAN’S LIST HONOREE – 2013, 2015

• The Dean’s List is recognition for students who obtain a GPA of 3.5 or higher during the

semester. NEW MEMBER EDUCATOR GAMMA PHI BETA – 2016

• I was elected to this position in Spring of 2016. As New Member Educator I am

responsible for planning events as well as teaching the new members about Gamma Phi Beta and greek life at Texas State. Each week I create a lesson plan for the meeting comprised of the provided curriculum, ice breakers, important chapter updates. Being New Member Educator has given me an opportunity to teach young women about what my sorority experience has meant to me as well as what it means to uplift and inspire

• ther women.

KILLEEN ASSOCIATION OF SCHOOL NUTRITION SCHOLARSHIP– 2013

• I was awarded the scholarship for my dedication to the association and volunteer work

Brianna Evans

Email: bme20@txstate.edu Cell: 2547024621 Dear Robby Mook, As someone who is passionate about both politics and progressivism I am seeking an

• pportunity to work with the Clinton
• campaign. I’ve seen Secretary Clinton speak

across the country and I believe that I my firm has the skill set necessary in order to move this campaign forward. My education and experience have groomed my communication skills through vast social media experience and various customer service jobs. My strengths lie in my ability to communicate with many different individuals, effectively sharing my research and findings, and my ability to motivate people through interpersonal communication. Through my education at Texas State University, I have assembled two different public relations campaigns for candidates on both sides of the political spectrum. To be considered as a prospect for this position it would be an honor. Thank you, Brianna Evans

Table of Contents

Resume…………………….………....2 Letter of Intent…….......................3 Table of Contents………………....4 Executive Summary…..................5 Situation Analysis.........................6 Tactics................................................8 Themes & Key Messages............9 Objectives.......................................10 Media Kit........................................11 Gant Chart 11 Media Advisory 12 Media Dis. List 13 Fact Sheet 14 FAQ 15 Flyer 16 Twitter Content 17 News Release 18 Video News 19 Radio News Release 20 Speech 21

Executive Summary

The problem: Hillary Clinton, although she is one

• f the most prominent political figures of my life

time she comes off as untrustworthy and deceitful. She is having difficult connecting to young voters which has been a consistent backbone for any winning democratic campaign. Goal: Our goal as an addition to her campaign strategy team is to not only increase her support with voters 18-35 by 45% before the Democratic National Convention. Target Audience: Our primary audience is going to be young voters, 18-35. In addition we hope to secure our secondary audience which is minority groups predominantly women and African Americans. Audience Objectives: We expect that our primary audience will be apprehensive to our client due to their overwhelming support of Vermont Senator Bernie Sanders. There is also a lot of distrust of perceived political insiders which is a portion of Clinton’s image which will affect our secondary audiences who believe their interests are not being looked out for. Major Strategy: We recommend creating our own media buzz with the production of fundraiser. The event will allow college aged students to meet with the Clinton family. There will also be an

• pportunity for international interaction via
• Twitter. Since young people are the most frequent

users of this social media platform we felt this would allow us to connect to them more effectively.

Situation Analysis

Background:After an unsuccessful 2008 run Hilary Clinton is priming up for yet another general election. She has two major issues the first is that her history as a political insider has led for her to fall under scrutiny. The second is that due to her time in the political system she appears to be detached from the youth whose vote is crucial to securing the vote. Affect: This problem affects my client because this is one of the most crucial elections of our life time and it is necessary that Hilary Clinton be elected president of the United States. If Clinton can not secure the necessary demographics and increase the polling percentage difference between Clinton and Trump, Clinton will definitely lose. which makes him a threat to Clinton.

Situation Analysis

Strengths – Clinton is good at securing majority of the women and minority demographics. Clinton can always drawl on the successfulness of the Obama administration, and the previous Clinton

• administration. Audiences see that Clinton

is empathetic and focusing on advancing the middle class. Weaknesses- Clinton needs to increase the gap between her and her opponent Donald

• Trump. The fact that she is deemed to be an

insider of Washington and appears to

• untrustworthy. There is also the issue of

the e-mail fiasco which has cause a lot of people to call Clinton a liar. Opportunities – Although Clinton does not appear to be the ideal choice for her party, in the mind of some of her constitutes she is preferable to the Republican nominee. Since her opponent is viewed unfavorably Clinton can capitalize on the unpopularity

• f her opposition.

Threats – The closeness of current polling percentage between the two candidates is definitely a threat to Clinton obtaining the presidential seat. Donald Trump and his appeal to certain youth demographic

Tactics

For the Clinton campaign the EVE PR strategist recommend a combination of the following tactics: Tactic 2: Radio Media Tours

• Spokesperson conducting a series of interviews from on location
• Interviews recorded for later use or broadcast live
• Example: Strauss Radio strategies for Children’s Defense Fund

Tactic 3: Television

• Spokesperson conducting a series of interviews form one location
• Interviews recorded for later use or broadcast live
• Example: Strauss Radio Strategies for Children’s Defense Fund

Our strategist believes that the introduction of a media tour, involving both radio and television appearances will provide Hillary Clinton with the necessary media coverage to help her refine her

• image. In order to execute these strategies, we will use our

company’s close relationship with several large media corporations. We’re hoping to have Clinton present her presidential campaign platform in front of reporters from across the spectrum. We will stream the event via Facebook Live, radio stations, and television. These tactics will allow her to case a wider net, therefore including additional audiences. It is important that she capitalizes on the

• pportunity in order for her to secure the necessary demographics.

Our team is currently researching to determine which networks will directly appeal to our target audiences. The presentations must also include several strong sound bites that will be able to be reused through out this election cycle.

Themes & Key Messages

Themes The themes of this campaign will focus on highlighting equality and the tranquility a Clinton presidency will bring. Along with focusing on the historical context of this election cycle and the importance of preserving diversity. Key Messages Hillary Clinton wants to meet as many fresh faces as possible. With feet on the ground we’re going door-to-door to address your concerns in this upcoming election. Secretary Clinton wants to have honest and candid conversations about the future of our nation. Communication Channels Social Media: Twitter mainly, some Facebook Website: An outlet devoted to presenting all information pertaining to the subject that has been gathered throughout the project Traditional Media: New York Times Non-Tradtional Media: newsletter, brochures, presentations, interactive events and door-to-door visits.

Objectives

Goal: For the youth demographic and other target demographics, ages 18 to 35 to be more receptive to Hillary Clinton and support her during the presidential election. Objective I: To increase her support with voters 18-35 by 45% before the Democratic National Convention. Strategy: Hosting an interactive event in the quad at her alma mater, Yale University. Tactic: Host a public event which will allow students and the public interact with the Clinton family directly. Voters around the nation will also be able to submit their questions and concerns via Twitter. Strategy: We will be livestreaming the event via Facebook live. The public will also be able to submit questions through a custom Twitter

• hashtag. This will create conversation about the

event and to inform others. Tactic: Press release presented to the several national media news outlets Tactic: National radio media coverage, Tactic: Distribute flyers and table tints for the event Tactic: A hashtag will be created for the event Evaluation: We will check polling percentages in the months prior to the event. We will check polling percentages after the event and will see if there is any significant changes. We will also conduct multiple phone surveys after the event.

Timeline – Gant Chart

Gantt Chart- Calendar Communication Confirmation Table 2015 2016 Nov. May June July Aug. Sept. Nov. Meeting w/ Clinton Campaign Team.(discuss advertising plans, budgets, target demographics /key publics) Price negotiation for grand opening Begin light campaigning in battle ground states, develop campaign slogan Committee meetings (once a month or as needed) Research important issues on the mind of key publics. Research possible surrogates Plan advertising/ Approve advertising plan Order promotional items/ Receive promotional items (flyers, posters, etc.) Establish travling media team, to cover important events Begin printing advertisements in local and surrounding newspapers (as well as larger out of state newspapers) Plan event calendar for final month of campaigning. Meet with state governors of battleground states Start meeting with foreign allies, showing focus in international relations Meeting with staff about expectations for final month Bus tour across the country Begin advertisements on TV Hard sell in possible swing states, featuring surrogates Election Day (Nov. 8th)

Media Advisory

Night with the Clintons

MEDIA ADVISORY

Contact: Brianna Evans/EVEPR/ Account Coordinator 2547024621/bmeeve@gmail.coml/@bmeve/ Wednesday, August 5th , 2016 Campaign Fundraiser and informational event. Join the Clinton family and some of their closest friends and we discuss the tough issues, interact with young voters, and find solutions for some of America’s most plaguing issues. WHAT: A question and answer session followed by one-on-one interaction with the Clinton family. WHO: We invite students at Yale and the surround areas to come partake. WHEN: 10 a.m. Thursday September 22, 2016 WHERE: Yale University Repertory Theater NOTES: If you are unable to attend the even please feel free to tweet in question, so

• f which, we will answer on the Twitter live stream of the event. To have

your questions answered publically tweet your question with the hashtag #IsSheWithMe. Admission to the event will be free to all students with valid student IDs. All members of the public are asked to donate can goods in order to enter the event. When the event is full, we will begin streaming the event live in the Yale Courtyard. ABOUT HILLARY CLINTON: Hillary Clinton has served as secretary of state, U.S. senator from New York, first lady of the United States, first lady of Arkansas, a practicing lawyer and law professor, and an activist. But the first thing her friends and family will tell you is that she’s never forgotten where she came from or who she’s been fighting for throughout her life. CONTACT: Phone: 203.432.1234 /Fax: 203.432.6423/ Email: yalerep@yale.edu XXX

Media Distribution List

Media Outlet Media Type Contact Beat/Title Phone E-Mail

CNN

News Jake Tapper Author/ Journalist j.tapper@cn

""

"" Fareed Zakaria Author/Commentator N/A

The Atlantic

Print media David Frum Commentator/Journalist editor@frum

Wallstreet Journal

Print/online media Bret Stephens Author/Commentator Bret.Stephe

NY Times

"" David Brooks Political Reporter brooks.davi

Associated Press

"" Bill Barrow Political Reporter bbarrow@ap

Fox NEWS

Bill O'Reily Author/Commentator

• reilly@fox

News Release

###### FOR IMMEDIATE RELEASE Brianna Evans August 10, 2016 Public Relations Hilary Clinton’s Campaign Staff 254-702-4621 bme20@txstate.edu This will be a historical election and we are ready to make history. NEW HAVEN, August. 10, 2016 – This year could be a defining year for our country and we want you to have the opportunity to be apart of it. Join Hillary Clinton as she reveals her presidential platform and shares her hopes for the election and the future. The kick-off for the big event will begin at 6:00 p.m. at Yale University in the

• Amphitheater. Get an opportunity to hear first hand former Secretary Clinton’s vision for
• ur growing nation. As well as an opportunity to live-tweet in questions and concerns for

her to address live. The event will not only feature Secretary Clinton but also several other key note speakers ready to get you excited to join the movement as we head to the polls. Michelle Obama, Bill Clinton, and Beyoncé Knowles and many more will all be taking the stage to share why they’ve chose to support Hillary Clinton. This will be an opportunity, not only, for Yale Students to get excited about participating in, for some what may be, their first election but for the entire nation to get excited about this historical moment and what is to come throughout this election season. “I am beyond honored and elated to be given the opportunity to represent the Democratic party as their presidential nominee,” said former Secretary Clinton. “It's an opportunity for me to give back to those who have given to me and really represent the groups that American has forgotten.” For those who can not attend the event in person there will be a live stream of the entire event on Facebook Live as well as full commentary and coverage from CNN. Hillary Clinton’s team is always looking for more young people excited to get involved in this political movement. To join the Hillary Clinton initiative, check out our website, https://www.hillaryclinton.com. Also to keep up with the latest Hillary Clinton news follow us on Twitter @HillaryClinton.

Video News Release

VNR – Hillary Clinton Title: Be on the right side of history Client/Sponsor: Hillary Clinton / EVEPR Length: 90 seconds Air Date: November 7th, 2016 CU: Soundless images of Hillary Clinton Voice over throughout the years. “My name is Hillary Clinton and I want to your next president.” (:05) CU: Flashing images of the our countries VO: Clinton – “Our country has made greatest strides. From space launch, to tremendous strides and we’ve faced election of president Obama. so much adversity. I can not imagine how (:25) history books will tell the story of our country. “ CU: Images of Donald Trump through VO: Clinton cont’d – “…What side of history willout election season are slowly inter- you be on? The side of long held American grated into the montage. (:40) Such as love, compassion, integrity and respect

• r will we let our nation fall to divisiveness,

bitterness, and hatred. That is the choice we will make. Will we be a champion for those our nation has cast aside for so long? Or will we revert to our bitter and checkered history. CU: Lots of diverse photos of people VO: Clinton cont’d – “…I ask that tomorrow when Holding, I voted stickers ending with a young child. you head to the polls you remember where (:20) we want our country to head. America is already great…and tomorrow remind yourself why...What side of history will you be on?

Radio News Release

Subject: What side of history will you be on? RNR for Hillary Clinton For Immediate Release Radio News Release Contact: Brianna Evans EVE Public Relations Bme20@evepublicrelations.com 254.702.4621 Total Package :60 VO1 (Talent) : 15 TOMMORROW IS ELECTION DAY A DAY THAT MANY OF US WILL REMEMBER FOR YEARS TO COME. BUT LETS THINK ABOUT WHO THIS ELECTION WILL REALLY AFFECT? OUR CHILDREN. ACTUALITY (HILLARY CLINTON) :25 I’M HILLARY CLINTON AND TOMORROW WHEN YOU HEAD TO THE POLLS I WANT YOU TO MAKE THE RIGHT DECISION FOR OUR FUTURE. WE MUST MAKE DECISIONS WITH OUR YOUTH IN MIND BECAUSE THE EXAMPLE WE SET FOR THEM WILL BE ONE THAT THEY FOLLOW FOR YEARS TO COME. I PROMISE IF I AM ELECTED PRESIDENT OF THE UNITED STATES I WILL FIGHT FOR OUR ENVIORMENT, FOR OUR ECONOMY, FOR OUR SCHOOL SYSTEMS, AND FOR OUR FUTURE. VO2 (Talent) :20 I KNOW WHEN I HEAD TO THE POLLS I WILL BE VOTING FOR HILLARY CLINTON BECAUSE I KNOW THAT SHE IS THE RIGHT CHOICE FOR OUR NATION. WHEN YOU TELL YOUR CHILDREN THE STORY OF THIS ELECTION WHAT SIDE OF HISTORY WILL YOU BE ON?

Event Speech

GOOD EVENING FRIENDS AND FAMILY! IT IS MY PRIVILEGE TO SPEAK WITH SUCH A SUPPORTIVE AND INTERACTIVE AUDIENCE TONIGHT. I WANT TO BEGIN BY FIRST THANKING YALE UNIVERSITY FOR ALLOWING ME TO RETURN YEAR AFTER YEAR, AS AN ALUMNAE SPEAKER. YALE HOLDS A SPECIAL IN MY HEART AND I THANK THE UNIVERSITY FACULTY FOR THEIR CONTINUING SUPPORT THROUGH OUT THIS ELECTION SEASON. AS YOU’VE SEEN ELECTIONS ARE A VERY INTENSE TIME IN AMERICA, THERE ARE A LOT OF EMOTIONS AND IT CAN BE A VERY DIVISIVE TIME FOR OUR COUNTRY. HOWEVER, WHEN THE DUST SETTLES IT IS IMPORTANT TO REMEMBER THAT WE ARE ALL AMERICANS AND WE ARE ALL IN THIS TOGETHER! WE SHOULD USE THIS TIME TO EVALUATE WHAT IT IS THAT IS IMPORTANT TO US AS PEOPLE AND AS CITIZENS OF THIS GREAT NATION. I KNOW WHAT IS IMPORTANT TO ME; IT IS ALL OF YOU HERE. THE FUTURE LEADERS OF THE NATION, IT IS SINGLE MOTHERS STRUGGLING TO MAKE IT BY, IT IS RETIRED VETERANS WHO SERVED THIS COUNTRY, IT IS MY GRANDCHILDREN, AND YOUR GRANDCHILDREN. IT IS ALL THE DIFFERENT PEOPLE WHO MAKE UP THE PICTURE OF OUR COUNTRY. IT IS BECAUSE ALL THESE DIFFERENT PEOPLE THAT I HAVE DECIDED TO RUN FOR PRESIDENT. I HAVE SHAKEN YOUR HANDS, I HAVE SAT IN YOUR HOMES AND I HAVE HEARD YOUR STORIES. WANT I AN OPPORTUINITY TO INTRODUCE THE CHANGE THAT SO MANY AMERICAN FAMILIES DESPERATELY NEED. I WILL CONTINUE TO MEET AS MANY OF YOU AS I CAN BECAUSE IN ORDER TO BE THE PRESIDENT YOU NEED TO KNOW THE PEOPLE YOU ARE GOING TO SERVE. THAT IS WHY I AM HERE TONIGHT, TO HEAR YOUR STORIES AND ANSWER YOUR QUESTIONS. BECAUSE THIS ELECTION IS NOT ABOUT THE ISSUES THAT MY OPPONENT OR I CARE ABOUT IT IS THE ISSUES THAT YOU CARE ABOUT, AND THE ISSUES EVERYONE AT HOME CARES ABOUT. SO WITH THAT LET’S BEGIN....THANK YOU!