Branding November 30, 2016 Rethink RUNOFF Logo CCRPC RSEP - - PowerPoint PPT Presentation

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Dec 24, 2023 98 likes •232 views

CCRPC RSEP Branding November 30, 2016 Rethink RUNOFF Logo CCRPC RSEP November 30, 2016 Late Spring/Summer/Fall icon Winter/Early Spring Icon Icon will only be used on website and other strongly controlled instances, not across the entire

SLIDE 1

CCRPC RSEP

Branding

November 30, 2016

SLIDE 2

CCRPC RSEP November 30, 2016

Rethink RUNOFF

Logo

SLIDE 3

CCRPC RSEP November 30, 2016

Late Spring/Summer/Fall icon Winter/Early Spring Icon Icon will only be used on website and other strongly controlled instances, not across the entire initiative

Variable Seasonal Icon

SLIDE 4

CCRPC RSEP November 30, 2016

By redirecting your gutters, you can impact the damage of stormwater run-off.

For tips and tricks visit rethinkrunoff.org.

By picking up after your pet, you can impact the damage of stormwater run-off.

For tips and tricks visit rethinkrunoff.org.

Poster exploration with variable headlines

SLIDE 5

Rethink Runoff

verall brand

infographic-style The Stream Team “boots on the ground”

utreach

hand-drawn aesthetic

Stream Team sub-brand

SLIDE 6

CCRPC RSEP November 30, 2016

SAYS

Ms. Drop Character
Ms. Drop Lawn Touchpoint
Ms. Drop Sample Endcap

Reduce Runoff Bag Dispenser Touchpoint

Ms. Drop character/Outreach

SLIDE 7

CCRPC RSEP November 30, 2016 Generic brand posters

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CCRPC RSEP November 30, 2016

Timeline

December Finalize branding Finalize Web templates January Begin web production, begin content migration/development Review existing advertising for 2017 updates Finalize advertising schedule for Spring 2017 February Continue web production Make branding updates to existing advertising Finalize advertising schedule for Spring 2017 March Website launches Spring advertising launches April TBD

Timeline for deliverables

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CCRPC RSEP November 30, 2016

Slider can change, highlighting different news, events, or parts of the site

Ms. Drop’s Tips, changes monthly,

with seasonal ideas to help out Consistent callouts to other parts of the website Larger tile callouts to Stream Team and Stormville

Website homepage layouts

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CCRPC RSEP November 30, 2016

Running Footer Layouts shift based on content Running Header

Interior page layouts

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CCRPC RSEP November 30, 2016 Strong brand presence Direct call to action Simplified, reduce copy Active engagement, or conversation in tone Sample ads (goals and guidelines)

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