BRAND REVEAL November 25, 2015 VANCOUVER COASTAL BRAND REVEAL - - PowerPoint PPT Presentation

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BRAND REVEAL November 25, 2015 VANCOUVER COASTAL BRAND REVEAL - - PowerPoint PPT Presentation

Nov 02, 2023 359 likes •443 views

VANCOUVER COASTAL BRAND REVEAL November 25, 2015 VANCOUVER COASTAL BRAND REVEAL REQUESTS RECEIVED FROM REGIONS - FOR UNIQUE BRANDS WHY REGIONAL UNIQUENESS OF EACH REGIONS BRANDING? - PEOPLE, LAND AND PRIORITIES FNHA ENGAGED A BRANDING

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SLIDE 1

VANCOUVER COASTAL BRAND REVEAL

November 25, 2015

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SLIDE 2

VANCOUVER COASTAL BRAND REVEAL

WHY REGIONAL BRANDING?

  • REQUESTS RECEIVED FROM REGIONS

FOR UNIQUE BRANDS

  • UNIQUENESS OF EACH REGION’S

PEOPLE, LAND AND PRIORITIES

  • FNHA ENGAGED A BRANDING FIRM
  • REGIONS WERE HEARD: CHIEFS,

LEADERS AND STAKEHOLDERS

SECTION HEADER

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SLIDE 3

VANCOUVER COASTAL BRAND REVEAL

VANCOUVER COASTAL FEEDBACK

  • DEFINED BY MOUNTAINS, WATER,

FISH, FIRE,EAGLES, BEARS, CEDAR, FEATHERS

  • FAMILIARITY OF BEING LOCAL BRINGS

CREDIBILITY

  • TRUST UNITES PEOPLE, AS DOES TIME
  • CURRENT ARCHITECTURE OF

SERVICES IS CONFUSING

SECTION HEADER

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SLIDE 4

VANCOUVER COASTAL BRAND REVEAL

MOVING TO A COLLABORATIVE BRAND

  • FNHA BRAND BUILT AROUND VALUES

SHARED BY ALL REGIONS

  • REGIONAL FEEDBACK LED TO

ADOPTING A COLLABORATIVE BRAND

  • 5 REGIONAL PARTNER BRANDS

REPRESENT EACH REGION’S CULTURE

  • REGIONAL COLOUR AND PRIDE

SECTION HEADER

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SLIDE 5

VANCOUVER COASTAL BRAND REVEAL

  • BRIGHT ORANGE
  • DRAMATIC SUNSETS CAST

ACROSS COASTAL SKIES AND WATERS

  • SHARED OPTIMISM AND

ENERGY

  • VIBRANCY AND

PROGRESSIVENESS

SECTION HEADER

VANCOUVER COASTAL BRAND

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SLIDE 6

VANCOUVER COASTAL BRAND REVEAL

SECTION HEADER

BRANDED COMMUNICATONS MATERIALS

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SLIDE 7

REGIONAL BRANDING – UNITY THROUGH DIVERSITY