bolt bolt Leading bolt Competitor bolt bolt Keyless Electric - - PowerPoint PPT Presentation

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Mar 07, 2023 376 likes •698 views

bolt bolt Leading bolt Competitor bolt bolt Keyless Electric System + Simplified Lock Form Convenience bolt Degrees of Freedom bolt Degrees of Freedom bolt Keyless Unlocking > 5 ft < 5 ft bolt Keyless Unlocking > 5 ft

SLIDE 1

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SLIDE 2

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SLIDE 3

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Leading Competitor

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SLIDE 4

Simplified Lock Form

Keyless Electric System

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SLIDE 5

Degrees of Freedom

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SLIDE 6

Degrees of Freedom

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SLIDE 7

Keyless Unlocking

> 5 ft < 5 ft

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SLIDE 8

> 5 ft < 5 ft

Keyless Unlocking

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SLIDE 9

> 5 ft < 5 ft

Keyless Unlocking

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SLIDE 10

> 5 ft < 5 ft

Keyless Unlocking

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SLIDE 11

Locking Mechanism

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SLIDE 12

Locking Mechanism

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SLIDE 13

Locking Mechanism

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SLIDE 14

Locking Mechanism

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SLIDE 15

Locking Mechanism

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SLIDE 16

Locking Mechanism

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SLIDE 17

Locking Mechanism

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SLIDE 18

Locking Mechanism

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SLIDE 19

Locking Mechanism

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SLIDE 20

Locking Mechanism

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SLIDE 21

Locking Mechanism

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SLIDE 22

Critical Features

Keyless locking/unlocking Electronic bolting mechanism Single-piece hinged design

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SLIDE 23

Specialty market:

Commuters, students

Key players: OnGuard,

Kryptonite, Abus

67% 33%

$70m Market

4m units sold per year

2.009 Blue

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Bike Lock Market Breakdown

Mass Market Specialty Market

SLIDE 24

Competitors

Cost Dimensions Features 10.8”x 6.5”x 2” 4.3 pounds 10.8” x 8.9” x 3” 4.9 pounds Kryptonite New York Standard OnGuard Brute Standard 5001 $90.95 $69.95 Hardened steel Double deadbolt Hardened steel Quattro bolt locking Cobolt $89.99 Hardened steel Electro-actuated bolt Keyless

2.009 Blue

9.5” x 9.5” x 1.5” 3.4 pounds

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SLIDE 25

Materials Labor Overhead

$17.12 $7.80 $5.00

Production Distributor Wholesale Retail

$29.92 $18.10 $11.97 $30.00

$29.92 $89.99

Price Breakdown

2.009 Blue

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Production Cost Retail Price

SLIDE 26

Million Dollar Company in Five Years

$0 $275,000 $550,000 $825,000 $1,100,000 Year ¡1 Year ¡2 Year ¡3 Year ¡4 Year ¡5 $1,031,951 $821,021 $480,297 $357,002 $170,171

Gross ¡Profit

2.009 Blue

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67% 30% 3%

Mass Market Specialty Market Cobolt

Future Bike Lock Market

SLIDE 27

“I think this would save a lot of time for the user, but I'm more excited about the convenience of the device. It would be hard to make locking your bike any easier than this. I'm imagining someone using this with one hand, which would be impossible with any other lock. Awesome.”

Mitchell Westwood, Urban Commuter

Customer Reviews

“Locking my bike takes a significant amount of time. Cobolt seems very promising and would certainly make me feel less rushed in my morning commute.”

Tony Chen, MIT Student 2.009 Blue

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SLIDE 28

Additional Features

Mechanical Override

2.009 Blue

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Bike Attachment

SLIDE 29

SLIDE 30

Acknowledgements

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Professor Wallace 2.009 Lab Instructors Machine Shop Staff 2.009 Communication Instructors 2.009 Course TA’s Angie Locknar Shane Colton Joe Steinmeyer Professor Henry Holtzman Larry Rudolph Marc Graham Professor Derek Rowell Cambridge Bicycle Wesley Sweeney