bj rn westerholm ceo bolagst mma stockholm 20170522 who
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Bjrn Westerholm, CEO Bolagstmma Stockholm 20170522 Who we are - PowerPoint PPT Presentation

SYMBOL/ TICKER NAME FIRST NORTH : MYFC Bjrn Westerholm, CEO Bolagstmma Stockholm 20170522 Who we are Fundaments for our business JAQ Hybrid and LAMINA REX LAMINA THIN FILM FUEL CELL Private and confidential presentation : myFC


  1. SYMBOL/ TICKER NAME FIRST NORTH : MYFC Björn Westerholm, CEO Bolagstämma Stockholm 20170522

  2. • Who we are • Fundaments for our business • JAQ Hybrid and LAMINA REX LAMINA THIN FILM FUEL CELL Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  3. MYFC OBJECTIVES GREEN ENERGY INSTANTLY AVAILABLE EVERYWHERE, FOR EVERYONE. COMPLEMENT BATTERIES TO PROVIDE LONGER RUNTIME FOR BATTERY DEVICES EXTEND THE RANGE AND MOBILE LIFE WITH FUEL CELLS AND GREEN ENERGY FREE FROM THE WALL My car can’t take me home today on one charge Smartphone is out of power Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  4. ENERGY INNOVATION FUEL FUEL CELL NaCl H2O NaOH Efficient chemistry Efficient performance 429Wh/Kg (lithium Ion ~150-180Wh/Kg) ap. High volume power density: over 1360 mW/cm3 3 times better, extremely low BOM ( LAMINA™ Thin Film fuel cell ) Zero degradation Low cost design Long shelf life – power always available Efficient manufacturing via standard die cutting machines, Separated chambers prevents chemistry to mix Less materials needed due to the cells high performance and Outstanding DG class suitable for mass production Highly patented Lowest transport costs and highest number of Flexible design cartridges shipment Small in size, Bendable and adaptable and easily replaceable/exchangeable 14 families + 81 Granted and pending Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  5. ENERGY DENSITY Hydrogen Petrol/Diesel 144 MJ/Kg 3,3x 44 MJ /Kg Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  6. OBJECTIVES GREEN GRID FOR MANUFACTURING CLOSED LOOP, RECYCLING OF JAQ FUEL • Opera tor • Retail • Web BO M ENVI RO NMENT REU S E +10 000 Access Points Sweden Sort out JAQ POWERCARD for reuse Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  7. LAMINA REX LAMINA THIN FILM FUEL CELL Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  8. myFC LAMINA™ REX R&D project ▪ Based on den LAMINA™ Thin Film ▪ Based on JAQ fuel Components ▪ New patent application ▪ Prototype 2018 ▪ Wider industry approach ▪ Power range from +5KW and upwards LG Chem battery system ▪ The project includes RE-USE of fuel components 2 X TAM ▪ Objective is to double the driving range when myFC LAMINA REX solution enter the automotive market Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  9. myFC LAMINA™ REX Reasons to enter now ▪ The deep breakthrough in integrating batteries and fuel cell happened during Q4 2016 ▪ Increased activities in the automotive industry towards myFC ▪ Utilizing the three benefits from JAQ and Hybrid development; more powerful LAMINA, lower cost and small form factor ▪ TAM (total addressable market) 2X Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  10. A 300 KM* DRIVE WITH YOUR NEXT CAR (200MJ*) 0 gram CO2 0 gram CO2 Electric myFC LAMINA REX Electric Range REX Fuel Cell Green Grid / water based fuel Green Grid 50 000 gram 50 000 gram CO2 CO2 Diesel Electric Fossil Grid 15 Kg Diesel 300 KM 600 KM Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  11. Fundaments for our business - JAQ Hybrid LAMINA THIN FILM FUEL CELL Sources to this presentation includes but is not limited to: Statista Nilsen.com – Yahoo – SomopostPC iDC-Times- Deloitte – Ericsson Mobility Report – ABI – Transparency,Ångström, KTH, Apple- and others Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  12. DRIVING FORCE FOR POWER IN TELECOM WORLD CONNECTED LIVING CONNECTED LIVING THE THIRST IS REAL Extreme Apple Vs. Mobility Today's App culture Mobile data Moore's law dream mobility reality increase 1,25 :1 Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  13. APP CULTURE Apple store + 100 Billion down loads APPLE STORE 95 Average installed apps on device 140 Billion, ww36 35 Average apps used throughout the day 8B Americans Check Their Phones 8 Billion Times a Day 25-34 Millennials look at their devices 50 times per day ~+50% 35-44 35 times each day 4Pm Peak hour – not for everyone Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  14. MOBILE DATA TRAFFIC EXPLOSION 2010-2015, 120 ExaByte 2016-2021, 1 600 ExaByte • Active devices. Monthly data traffic volumes by year end 20X 2016-2021 7X 12X 2010-2015 Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  15. THE THIRST IS REAL – THE LAST 9 YEARS To be able to process everything – 34 500% increase Web, transfer, video etc. For the end-user experience Battery28% Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  16. KEY MARKET PROBLEM – THE POWER GAP APP usage Data traffic development Hardware development POWER Relative increase 2020 2019 GAP 2018 2017 2016 Li-Ion Battery Capacity energy density2-3% annual increase 2014 -2015-2016-2017-2018-2019-2020-2021-2022-2023-2024 The typical energy consumption in portable devices is increasing faster than the development of battery capacity. Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  17. JAQ HYDRID & ROADMAP FOCUS ON BATTERY INTEGRATION JAQ Case JAQ HYBRID integration ▪ Multiple fuel capacities JAQ HYBRID (=JAQ 2.0) JAQ Smartphone ▪ Max one charge per card Principal sketch integration Released at MWC Shanghai ▪ Hybrid – FC+ Battery 27 th of June BASED ON World leading technology ▪ LAMINA™ Thin Film Fuel Cell ▪ JAQ Fuel water & salt JAQ HYBRID V.S JAQ ▪ Smaller ▪ Higher capacity, on fuel cartridge ▪ Lower price External Power bank integration Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  18. CHINESE FRAME AGREEMENT Telling is China’s largest mobile phone distributor and also the country’s largest distributor of Apple’s iPhones. ▪ Two-year sales and distribution agreement Volumes ✓ Phase one 1000 units, under 0,5Msek ▪ Phase two Sales volume minimum commitment by Telling of 400,000 JAQ units, with a value of ~ 150 MSEK ▪ Phase three Sales volume , whole delivery plan 1 300 000 JAQ units ~430MSEK Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  19. GOING FORWARD LAMINA THIN FILM FUEL CELL Sources to this presentation includes but is not limited to: Statista Nilsen.com – Yahoo – SomopostPC iDC-Times- Deloitte – Ericsson Mobility Report – ABI – Transparency,Ångström, KTH, Apple- and others Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  20. GOING FORWARD JOB#1 Deliver TELLING/order/Frame agreement JOB#2 Open up business with all other operator ongoing relationships in market ~50! JOB#3 Build stronger relationships with Case, Power bank, smartphone brands for integration business JOB#4 Bring a myFC LAMINA REX- JAQ Fuel based to the automotive industry 2018 Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  21. REX AND CURRENT BUSINESS myFC will stay focused on Telecom and JAQ Hybrid ▪ No Change in delivery timeline to China ▪ No Change in JAQ hybrid focus ▪ No internal competing between automotive and telecom What does it mean to myFC ▪ 2X TAM within a few years ▪ Utilizing our patent, technology and knowhow ▪ Partnering is key, expecting participation from industry What does it mean to the automotive market ▪ The customer have two questions – range and environment? ▪ Now the industry can choose to address a small, highly efficient green solution ▪ JAQ fuel have 429Wh/Kg and runs 3x longer than Lithium – no CO2 Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  22. WE BUILD AND DELIVER POWER SOLUTIONS FOR ALL TYPES OF BATTERY DEVICES Consumer electronics POWERGAP Gigantic problem Gigantic market AUTOMOTIVE RANGE EXTENDER Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

  23. myFC VLOG – more details! @ Investor relations – News WWW.MYFC.SE Private and confidential presentation : myFC Holding AB, Stockholm 2017 Q2

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