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Nov 17, 2022 383 likes •584 views

Beyond Crafts Introducing Food & Beverage Products to Your Retail Mix Who are these people? Manju Gupta Brad Burrow How did we arrive here? Coffee and cocoa were first fair trade food products; carried by alternative

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Beyond Crafts

Introducing Food & Beverage Products to Your Retail Mix

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Who are these people?

Manju Gupta Brad Burrow

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How did we arrive here?

Coffee and cocoa were first fair trade food

products; carried by alternative retailers

Fair trade grows in popularity...tea and

bananas also desired

Currently, coffee, tea, chocolate, cocoa,

nuts, dried fruits, quinoa, bananas, avocados, mango, pineapple, etc.

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Why should I?

Need for Consumable Gifts
Potential for Sales Consistency (20%)
Further educate consumers
Fair trade is growing in U.S.
Benefit producers
Who likes pie?

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What Choice(s) do I Have?

Equal Exchange (coffee, tea, chocolate,

dried fruits, nuts, cocoa, fruit bars, etc.)

Alaffia (shea soaps, lotions, hair products)
Dr. Bronners (soaps, shampoos, etc.)
Guayaki (tea, mates)
Divine Chocolate
Just Coffee

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Fair Foods!

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Not a square to spare?

Annual Sales per Square Foot (appx. 45 sq ft)

2013 = $1,021
2012 = $994
2011 = $1,058

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Picture this...

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When should I Buy?

Seasonal/Peak sales (Feb.May.Oct-Dec.)
Stock up before Summer (Hot rates)
Free shipping promos, if available
Order frequency

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Tips: If they taste it...

Loyalty Program
Sampling, sampling, selling
Location, location, pretty distractions
Know your wholesalers’ minimums
Who’s the competition?
Carry full lines of products (4-6skus)
POS & education matter

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