SCOTTISH FAIR TRADE CAMPAIGNER CONFERENCE 2017 SEPTEMBER 2017 AT - - PowerPoint PPT Presentation

SCOTTISH FAIR TRADE CAMPAIGNER CONFERENCE 2017

SEPTEMBER 2017

AT FAIRTRADE WE HAVE ACHIEVED SO MUCH AND THE FUTURE IS EXCITING

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BUT THERE IS STILL A BURNING NEED FOR FAIRTRADE

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BUT THERE IS STILL A BURNING NEED FOR FAIRTRADE

Fairtrade presentation name | Date 4

NOW MORE THAN EVER WE NEED TO WORK WITH BUSINESSES IN DIFFERENT WAYS TO DELIVER MORE PRODUCER IMPACT

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Fairtrade is generating a lot of hope for farmers here but unfortunately, today, we have problems with the market… The defining feature of Fairtrade is that we have well-organised organisations and democratic co-operatives, which allow us to carry out development projects for our members… This can

• nly be done if we sell a lot more cocoa
• n Fairtrade terms.’

— Fortin Bley, Fairtrade cocoa farmer, Côte d’Ivoire

FOR EXAMPLE THE FAIRTRADE SOURCING PROGRAMME HAS UNLOCKED SIGNIFICANT NEW INVESTMENT IN COCOA

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AND A NEW WAY OF WORKING WITH BUSINESS UNLOCKED FIVE TIMES AS MUCH SUSTAINABLY SOURCED COCOA BOUGHT BY MONDELEZ

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CERTIFICATION AND THE CORE MARK REMAIN THE BIGGEST AND MOST SPREAD WAY FOR US TO DELIVER IMPACT

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AND NOW MORE THAN EVER IT’S TIME FOR US TO RAISE OUR VOICE AND CAMPAIGN AGAINST EXPLOITATION AND UNFAIR TRADE

RAISE CONSUMER ACTIVE CHOICE OF FAIRTRADE

AND USE OUR STRONG SUPPORTER BASE AND POLICY KNOWLEDGE TO FIGHT FOR PRODUCERS media report and petition to liam fox

AND OUR NUMBERS HAVE NEVER BEEN STRONGER

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FAIRTRADE IS THE MOST RECOGNISED ETHICAL MARK IN THE UK MOST CONSUMERS CARE ABOUT FAIRTRADE AS A CAUSE THIS TRANSLATES INTO CONSUMERS ACTIVELY CHOOSING FAIRTRADE

78 %

TRUST IN THE MARK GOES FROM STRENGTH TO STRENGTH, HAVING INCREASED BY 10% VERSUS Q1

77% of consumers care about Fairtrade 24% of consumers actively choose Fairtrade

TNS June 2017

THANKS IN LARGE PART TO ALL OF YOU HERE IN THE ROOM

THANK YOU

SEPTEMBER 2017